Find It All (FIA)

Brand under Innovara Marketing Inc.
Designed By Adrian
Dated: 30th September 2026

BUSINESS VERIFICATION STANDARDS

Document ID: FIA-POL-007
Version: 1.0
Status: ACTIVE — Company-Approved Publication Version
Classification: PUBLIC
Effective Date: 30th September 2026
Last Updated: 30th September 2026
Legal Operator: Innovara Marketing Inc.
Brand: Find It All (FIA)

1. Purpose of These Standards

Find It All (“FIA”) uses listings, claims and verification processes to help users better understand information about businesses appearing on the Platform.

These Business Verification Standards explain:

• the meaning of FIA listing and verification statuses;

• what FIA may check;

• what different verification indicators do and do not mean;

• how businesses may be asked to prove authority;

• how verification information may be reviewed;

• when verification may be suspended or removed;

• how regulated or higher-risk categories may be handled; and

• how businesses and users can raise concerns.

The purpose of FIA verification is to improve transparency and confidence in specific information.

Verification is not intended to replace a user’s own judgment or the role of a government regulator, professional licensing body or other competent authority.

2. Who Administers FIA Verification

Find It All (FIA) is a brand under Innovara Marketing Inc.

Innovara Marketing Inc. owns, operates and manages FIA and administers FIA’s listing, claiming and verification processes.

Independent businesses remain responsible for their own:

• business information;

• operations;

• products;

• services;

• prices;

• employees and contractors;

• customer service;

• licences;

• permits;

• registrations;

• professional qualifications;

• insurance;

• taxes;

• legal obligations; and

• regulatory compliance.

FIA verification does not transfer those responsibilities to Innovara Marketing Inc.

3. FIA Verification Principles

FIA’s verification framework is based on the following principles.

Accuracy of Meaning

The public meaning of any FIA badge, label or status should not be broader than the verification check actually performed.

Proportionality

The level of verification should be proportionate to:

• the information being verified;

• the type of business;

• the risk associated with the claim; and

• the purpose of the verification.

Evidence

A verification decision should have a reasonable basis.

Where FIA provides a verification status, FIA should maintain an appropriate internal record showing, as applicable:

• what was checked;

• how it was checked;

• the source or evidence used;

• the result; and

• when the check occurred.

Data Minimization

FIA should use the least intrusive reasonably reliable verification method available for the particular purpose.

Independence From Payment

Verification must not automatically be granted because a business purchased an FIA product or service.

Reverification

Verification may be reviewed when information changes or where FIA has a reasonable basis to question whether the original verification remains reliable.

4. FIA Listing and Verification Statuses

FIA may use different statuses because not every business on the Platform has gone through the same process.

The primary statuses are:

Community Listed

The business exists as a listing within FIA for discovery purposes.

Owner Verified

FIA has completed the applicable process to reasonably confirm that the person claiming the profile appears authorized to represent or manage the business profile.

Platform Verified

FIA has completed designated checks on specified core business information according to the applicable FIA verification process.

These statuses have different meanings and must not be treated as interchangeable.

COMMUNITY LISTED

5. What Community Listed Means

Community Listed means that a business listing exists on FIA.

The listing may have been created using information supplied by:

• the business;

• an authorized representative;

• a user;

• FIA;

• a permitted public source; or

• another lawful source.

A Community Listed business may appear in FIA’s Directory even if the business has not yet claimed its profile.

6. What Community Listed Does Not Mean

Community Listed does not mean that:

• the business owner has claimed the listing;

• FIA has confirmed who controls the business;

• FIA has verified every piece of information;

• FIA has verified licences or insurance;

• FIA recommends the business;

• FIA endorses the business;

• FIA certifies the business;

• FIA guarantees the business; or

• FIA guarantees the business’s products or services.

Community Listed is a listing status, not a verification badge.

OWNER VERIFIED

7. What Owner Verified Means

Owner Verified means FIA has completed a reasonable process to determine that the person claiming the FIA profile appears authorized to represent or manage that business profile.

The verification relates to the claimant’s authority to manage the FIA profile.

It is not a general certification of the business itself.

8. How FIA May Verify Business Authority

Depending on the circumstances, FIA may use one or more reasonable methods.

These may include:

• confirmation through an official business email domain;

• confirmation through a publicly listed business telephone number;

• confirmation through an official business website;

• access to an established business-controlled account;

• business registration information;

• documentation reasonably demonstrating ownership or authority;

• confirmation from an existing verified representative;

• publicly available business records; or

• another method FIA reasonably considers suitable.

FIA may use different methods for different businesses depending on available information and risk.

9. Owner Verification Does Not Verify Everything About the Business

Owner Verified does not mean FIA has determined that the business:

• provides high-quality services;

• complies with every law;

• is financially stable;

• has every required licence;

• has adequate insurance;

• provides safe products or services;

• has qualified employees;

• has satisfied every customer; or

• will perform satisfactorily in the future.

Owner Verified confirms only the applicable profile-management authority check.

PLATFORM VERIFIED

10. What Platform Verified Means

Platform Verified may be displayed only after FIA has actually completed the designated verification checks applicable to that status.

Platform Verified means that FIA checked specified core business information against one or more sources FIA reasonably considered appropriate for the particular verification purpose.

Depending on the business and category, FIA may check information such as:

• legal or operating business name;

• publicly available business identity information;

• business contact information;

• official website;

• telephone number;

• business location;

• service area;

• publicly available registration information;

• business-controlled digital presence; or

• other designated core business details.

The particular verification process may vary according to the nature and risk of the business.

11. What Platform Verified Does Not Mean

Platform Verified does not automatically mean FIA has verified:

• every business statement;

• every licence;

• every permit;

• every insurance policy;

• every professional credential;

• every employee or contractor;

• every product;

• every service;

• every customer review;

• financial stability;

• regulatory compliance in every respect;

• product safety;

• service quality; or

• future business conduct.

Users should not interpret Platform Verified more broadly than the verification scope FIA describes.

12. Verification Scope

Where reasonably practical, FIA should allow users to understand what a verification status represents.

For example, FIA may provide:

• an explanation beside the badge;

• an information icon;

• a tooltip;

• a link to these Standards;

• a verification-status explanation on the business profile; or

• another clear disclosure.

FIA should avoid presenting a narrow verification check in a way that creates the impression of universal business approval.

TRUSTED BUSINESS

13. Trusted Business — Reserved Status

Trusted Business is reserved and is not an active FIA public verification designation at launch.

FIA may consider introducing a Trusted Business designation in the future.

It must not be activated until FIA has established and implemented appropriate:

• objective eligibility criteria;

• evidence standards;

• monitoring criteria;

• review periods;

• enforcement standards;

• appeals;

• removal procedures; and

• technical controls.

Until those requirements are completed, businesses must not be represented as FIA Trusted Businesses.

14. A Trusted Designation Cannot Simply Be Purchased

If FIA later introduces a Trusted Business designation, a business must not qualify merely because it:

• pays for an FIA plan;

• purchases advertising;

• purchases a Business Story;

• buys professional services from FIA;

• completes a business claim;

• participates in the Affiliate Program;

• participates in the Service Partner Program; or

• pays FIA another commercial fee.

Any trust designation must independently satisfy its published eligibility criteria.

VERIFICATION METHODS

15. Matching the Check to the Claim

FIA should verify information in a manner appropriate to the public statement FIA intends to make.

For example:

Business identity claim:
FIA may confirm core identity information through business-controlled or reasonably reliable public sources.

Profile ownership claim:
FIA may confirm that the claimant appears authorized to manage the business profile.

Location claim:
FIA may compare the location against business-controlled or appropriate public information.

Regulated credential claim:
Where FIA expressly states that a particular credential was verified, FIA should have a reasonable basis for that statement.

FIA should not state or imply that information was independently checked where no such check was performed.

16. Sources FIA May Use

Depending on the purpose, FIA may rely on information from sources such as:

• official business websites;

• business-controlled email domains;

• published business telephone numbers;

• government or business registries;

• professional or regulatory registers;

• business-controlled social or digital profiles;

• documents supplied by authorized representatives;

• location or contact information;

• other credible public records; or

• other reasonable verification methods.

Use of a source does not mean FIA guarantees that source is permanently accurate.

17. Evidence Standards

Evidence should be reasonably related to the information FIA is attempting to verify.

FIA may reject evidence where it appears:

• altered;

• fabricated;

• inconsistent;

• expired where validity matters;

• unrelated to the business;

• insufficient to establish authority;

• obtained unlawfully; or

• otherwise unreliable.

FIA may request additional information where existing evidence is insufficient.

PRIVACY AND DATA MINIMIZATION

18. Collecting Only What Is Reasonably Needed

FIA aims to collect only the verification information reasonably necessary for the identified verification purpose.

For example, if FIA can reasonably establish business authority through:

• an official business email;

• a business-controlled telephone number;

• an official website;

• a public business record; or

• another lower-risk method,

FIA should not request significantly more sensitive identification merely because a more intrusive method is available.

19. Identification Documents

In some higher-risk or disputed situations, documents may be necessary.

Where FIA requests supporting documents, it should seek only information reasonably necessary for the verification purpose.

Where appropriate, FIA may allow irrelevant information to be:

• redacted;

• obscured; or

• omitted.

FIA does not require unnecessary sensitive personal information simply to increase the appearance of verification rigor.

20. Verification Records

FIA may retain sufficient information to:

• support a verification decision;

• maintain auditability;

• investigate disputes;

• prevent fraud;

• manage ownership transfers;

• respond to misuse;

• demonstrate what was checked; or

• comply with legal requirements.

Verification records are subject to FIA’s:

• Privacy Policy;

• internal data-governance requirements;

• retention standards;

• access controls; and

• security requirements.

Information should not be retained longer than reasonably necessary for its identified purpose, subject to legal, fraud-prevention, security and legitimate recordkeeping requirements.

21. Access to Non-Public Verification Information

Verification evidence that is not intended for public display should be accessible only to authorized persons who reasonably require access for their FIA responsibilities.

FIA may use appropriate security and role-based access controls for sensitive verification information.

A verification badge does not mean the supporting documents themselves will be publicly displayed.

REGULATED AND HIGHER-RISK BUSINESSES

22. Regulated Categories

Some business categories involve additional legal, professional, licensing or safety requirements.

Examples may include sectors involving:

• health;

• legal services;

• immigration services;

• financial services;

• childcare;

• transportation;

• accommodation;

• construction or regulated trades;

• controlled products;

• professional services; or

• other higher-risk activities.

A business appearing in one of these categories does not mean FIA has confirmed all applicable regulatory requirements.

23. Licences and Professional Credentials

If FIA has not independently checked a particular:

• licence;

• registration;

• permit;

• insurance policy;

• professional membership; or

• credential,

FIA should not represent that it has.

Where a licence or professional standing is important to a user’s decision, users should verify it directly with the applicable:

• regulator;

• licensing authority;

• professional body;

• government agency; or

• insurer where appropriate.

24. Additional Requirements for Higher-Risk Categories

FIA may impose additional requirements before allowing certain:

• listing claims;

• categories;

• verification badges;

• features;

• transactions;

• promotions; or

• Marketplace activities.

Additional requirements may include:

• declarations;

• supporting evidence;

• licensing information;

• insurance information;

• enhanced review; or

• category-specific terms.

The existence of enhanced verification does not make FIA the relevant regulator.

REVERIFICATION

25. Verification Is a Point-in-Time Assessment

Verification reflects the information and evidence available when FIA performs the relevant check.

Information may change afterward.

A verification status should therefore not be interpreted as a permanent guarantee.

26. When FIA May Request Reverification

FIA may request reverification where reasonably appropriate, including when:

• business ownership changes;

• profile management is transferred;

• key business information materially changes;

• previously supplied evidence expires;

• evidence becomes unreliable;

• a material authenticity concern is reported;

• FIA identifies conflicting information;

• a fraud or impersonation concern arises;

• a regulatory status materially changes; or

• FIA conducts an appropriate periodic or risk-based review.

27. Temporary Verification Holds

FIA may temporarily hide, restrict or suspend a verification indicator while reviewing a material concern involving:

• ownership;

• authority;

• authenticity;

• fraud;

• impersonation;

• regulatory information;

• badge misuse; or

• another issue affecting the reliability of the verification.

A temporary hold does not necessarily mean wrongdoing has occurred.

BUSINESS RESPONSIBILITIES

28. Accuracy

Businesses and authorized representatives must provide information that is accurate to the best of their knowledge.

They must not deliberately submit:

• forged documents;

• altered evidence;

• false ownership information;

• fabricated credentials;

• misleading business details; or

• another person’s information without appropriate authority.

29. Keeping Information Current

Businesses should update their FIA information when material information changes.

This may include changes involving:

• ownership;

• operating name;

• address;

• telephone number;

• website;

• service area;

• authorization to manage the profile; or

• information relevant to an FIA verification status.

30. Misuse of Verification Indicators

Businesses must not:

• copy FIA verification badges for unauthorized use;

• alter the meaning of an FIA badge;

• claim a higher status than FIA has provided;

• use an expired or removed status;

• imply government certification;

• imply FIA guarantees their products or services; or

• falsely state that FIA recommends them.

Verification indicators may be used only as permitted by FIA.

31. Consequences of False Verification Information

Where FIA reasonably determines that verification information was materially false, fabricated, manipulated or submitted without authority, FIA may take proportionate action.

This may include:

• refusing verification;

• requesting additional evidence;

• removing verification;

• suspending profile control;

• restricting Platform access;

• removing misleading content;

• investigating related accounts; or

• taking other action permitted under FIA policies or applicable law.

Serious suspected fraud may be referred to an appropriate authority where legally appropriate.

USERS AND VERIFICATION

32. Verification Helps Inform — It Does Not Replace User Judgment

FIA verification is intended to provide additional information.

Users remain responsible for deciding whether a particular business is appropriate for their needs.

Depending on the transaction, users may wish to independently check:

• licensing;

• insurance;

• qualifications;

• references;

• warranties;

• pricing;

• contracts;

• regulatory status; and

• other information important to their decision.

33. Verification Is Not an Endorsement

No FIA verification label means that FIA:

• guarantees a business;

• recommends one business over another;

• guarantees every listing detail;

• guarantees legal compliance;

• guarantees the quality of products or services;

• guarantees professional competence;

• guarantees customer satisfaction;

• guarantees financial stability;

• guarantees safety; or

• accepts responsibility for the business’s future conduct.

Verification means only what these Standards say it means.

COMMERCIAL INDEPENDENCE

34. Paid Services and Verification Are Separate

FIA’s commercial relationships must remain distinct from its verification decisions.

A business may purchase:

• advertising;

• enhanced visibility;

• a paid FIA plan;

• a Business Story;

• professional services;

• marketing services; or

• another FIA commercial service

without automatically becoming verified.

Similarly, a business does not need to purchase a Business Story or advertising simply to establish an eligible claim to its FIA profile.

35. Sponsored Content Is Not Verification

A sponsored Business Story or paid promotional placement must not be presented as evidence that FIA verified or endorsed the featured business.

Paid editorial content must use the applicable sponsorship disclosure.

36. Reviews Are Not the Same as Verification

Customer reviews and FIA verification serve different purposes.

Positive reviews do not automatically create a verification status.

Negative reviews do not automatically remove a verification status.

However, credible information reported through reviews or complaints may prompt FIA to investigate whether the factual basis for an existing verification status remains reliable.

REPORTING AND CORRECTIONS

37. Reporting Incorrect Business Information

Users and businesses may report potentially incorrect information appearing on FIA.

Depending on the issue, FIA may ask for reasonable supporting information before changing the listing.

Minor corrections may be handled differently from:

• ownership disputes;

• impersonation claims;

• fraud allegations;

• licensing disputes; or

• verification challenges.

38. Reporting Impersonation

If you believe someone has falsely claimed your business or is pretending to represent your organization, use FIA’s Report a Concern / Abuse process.

Where reasonably possible, include enough information to allow FIA to identify:

• the affected business;

• the profile;

• the disputed claimant; and

• the basis of your concern.

Do not submit unnecessary sensitive personal information.

39. Reporting Badge Misuse

Users may report:

• copied verification badges;

• false FIA verification claims;

• modified FIA badges;

• expired verification being represented as current;

• false endorsement statements; or

• other misuse of FIA verification.

FIA may investigate and require unauthorized representations to be corrected or removed.

REVIEW AND APPEAL

40. Declined Verification

Where reasonably practical, a business whose verification request is declined should be informed of the principal issue preventing approval.

Examples may include:

• insufficient evidence;

• conflicting information;

• inability to confirm authority;

• expired information;

• unresolved ownership dispute; or

• category requirements that have not been satisfied.

FIA may withhold information where disclosure could compromise:

• fraud prevention;

• Platform security;

• another person’s privacy;

• an investigation; or

• a legal obligation.

41. Requesting Review

A business may request internal review of a material:

• ownership decision;

• claim decision;

• verification decision; or

• verification-removal decision.

The business may be asked to provide additional supporting information.

Repeated submissions may be limited where they contain no materially new evidence.

42. FIA May Correct Its Own Verification Decisions

If FIA discovers that a verification status was:

• issued incorrectly;

• based on materially inaccurate information;

• attached to the wrong business;

• affected by a technical error; or

• otherwise unreliable,

FIA may correct, suspend or remove the status.

Where appropriate, FIA may notify the affected business.

PUBLIC DISPLAY STANDARDS

43. Consistent Meaning Across FIA

Verification terminology should have the same essential meaning throughout FIA.

This includes:

• Directory pages;

• business profiles;

• claim workflows;

• pricing pages;

• sales materials;

• onboarding;

• Help Centre content;

• Trust Centre pages; and

• promotional material.

A sales representative, Affiliate, business or Service Partner must not redefine FIA verification.

44. Standard Verification Disclosure

FIA may display the following disclosure, or materially equivalent wording, near verification indicators:

FIA verification confirms only the specific checks described in our Business Verification Standards. It is not an endorsement, guarantee or government certification.

Where space is limited, FIA may use shortened wording linked to these Standards.

45. Owner Verification Declaration

The business-claim workflow may require the claimant to agree to wording such as:

I confirm that I am authorized to represent or manage this business and that the information I provide for verification is accurate to the best of my knowledge.

Additional declarations may apply depending on the category or verification method.

46. No Misleading Badge Design

FIA verification graphics, names and descriptions should not be designed or presented in a manner that reasonably creates the impression that FIA is:

• a government authority;

• a professional regulator;

• an accreditation body; or

• another organization with powers FIA does not have.

Any FIA verification mark should be clearly identifiable as an FIA status.

SECURITY AND RETENTION

47. Protecting Verification Information

FIA will use reasonable organizational, administrative and technical safeguards appropriate to the sensitivity of verification information under its control.

Security practices may include:

• access restrictions;

• authentication controls;

• limited internal permissions;

• secure storage methods;

• audit records; and

• retention controls.

Specific practices may change as FIA’s systems develop.

48. Retention

FIA may retain verification records for as long as reasonably required to:

• maintain the verification;

• support an active business profile;

• investigate disputes;

• detect or prevent fraud;

• establish what was checked;

• manage ownership transfers;

• comply with law; or

• address legitimate legal or operational requirements.

When information is no longer reasonably required, FIA will handle it according to applicable privacy requirements and FIA’s data-retention standards.

POLICY RELATIONSHIPS

49. Related FIA Documents

These Standards should be read together with the applicable:

• Terms of Service;

• Understanding Our Role;

• Privacy Policy;

• Cookie & Tracking Policy;

• Acceptable Use Policy;

• Community Guidelines;

• Reviews & Ratings Policy;

• Listing Terms & Accuracy Declaration;

• Claim / Ownership Verification Declaration;

• Report a Concern / Abuse process; and

• category-specific requirements where applicable.

If Marketplace verification requirements are introduced later, they may also be governed by separate Marketplace documents.

QUESTIONS AND VERIFICATION ENQUIRIES

50. Questions About These Standards

Questions, correction requests or enquiries about these Standards may be submitted through the FIA Policy & Legal Enquiry Form on this page.

Select:

Policy / Document: Business Verification Standards — FIA-POL-007

You may include:

• your name;

• business name;

• FIA business profile, if applicable;

• the verification status involved;

• the section of these Standards you are asking about;

• a brief description of your question; and

• relevant supporting information where reasonably necessary.

Please do not submit:

• passwords;

• full payment-card details;

• unnecessary government identification numbers; or

• other unnecessary sensitive personal information

through the general enquiry form.

For an active impersonation, fraudulent claim, badge misuse or Platform abuse issue, please use FIA’s Report a Concern / Abuse process.

Policy Contact: privacyandterms@finditall.ca
Legal Operator: Innovara Marketing Inc., Toronto, Ontario, Canada
General FIA Contact: info@finditall.ca | +1 437 484 2532