Find It All (FIA)

A Brand under Innovara Marketing Inc.
Designed By Adrian
Dated: 30th September 2026

RESPONSIBLE AI & AI USAGE DISCLOSURE

Document ID: FIA-POL-012
Version: 1.0
Status: ACTIVE — Company-Approved Publication Version
Classification: PUBLIC
Effective Date: 30th September 2026
Last Updated: 30th September 2026
Legal Operator: Innovara Marketing Inc.
Brand: Find It All (FIA)

1. Purpose

Find It All (“FIA”) recognizes that artificial intelligence (“AI”) can help businesses and teams:

• work more efficiently;

• organize information;

• develop content;

• improve workflows;

• support customer service;

• analyze information;

• automate appropriate tasks; and

• explore new business opportunities.

AI also creates risks involving:

• accuracy;

• privacy;

• confidentiality;

• bias;

• intellectual property;

• misleading content;

• security;

• automation;

• accountability; and

• inappropriate reliance.

This Responsible AI & AI Usage Disclosure explains how Innovara Marketing Inc. approaches AI through FIA.

2. Who Operates FIA

Find It All (FIA) is a brand under Innovara Marketing Inc.

Innovara Marketing Inc. owns, operates and manages FIA.

References to “FIA,” “Find It All,” “we,” “us” or “our” refer to Innovara Marketing Inc. operating the FIA brand unless the context clearly identifies another party.

3. What We Mean by AI

For this Policy, “AI” may include technologies such as:

• generative AI;

• large language models;

• machine-learning systems;

• image-generation systems;

• AI-assisted analytics;

• classification systems;

• recommendation systems;

• AI-supported search;

• automated workflows;

• AI-assisted CRM tools;

• content-generation tools;

• transcription or summarization tools;

• fraud-detection tools; and

• other systems that use automated models to generate, classify, predict, recommend or assist with decisions.

Not every automated software function is necessarily AI.

FIA’S RESPONSIBLE AI PRINCIPLES

4. Human Accountability

FIA does not treat an AI system as the party responsible for FIA’s decisions.

Where Innovara Marketing Inc. chooses to use an AI system, Innovara remains responsible for using that system appropriately within the scope of its own activities.

Statements such as:

“The AI made the decision.”

do not remove FIA’s responsibility for how it designed or used the process.

5. Appropriate Purpose

FIA should use AI only for purposes reasonably connected with legitimate FIA activities.

AI should not be used merely because the technology is available.

Before introducing AI into a material process, FIA should consider:

• the purpose;

• expected benefit;

• potential harm;

• privacy impact;

• reliability;

• human involvement;

• available alternatives; and

• whether the tool is suitable for the task.

6. Proportionality

The level of automation and AI involvement should be proportionate to the consequences of the activity.

Low-risk tasks may permit greater automation.

Higher-impact matters should generally receive stronger:

• controls;

• verification;

• documentation;

• human oversight; and

• review.

7. Transparency

FIA aims to be transparent about material uses of AI.

The amount and type of disclosure may depend on:

• how AI is being used;

• whether a person is directly interacting with AI;

• whether AI materially influenced an important outcome;

• whether personal information is involved;

• reasonable user expectations; and

• applicable law.

8. Privacy by Design

AI use involving personal information must comply with FIA’s Privacy Policy and applicable privacy requirements.

FIA should consider privacy before introducing personal information into an AI workflow, not only after processing has occurred.

9. Accuracy and Verification

AI systems can generate:

• incorrect information;

• invented information;

• outdated information;

• misleading summaries;

• incorrect calculations;

• nonexistent sources;

• inappropriate recommendations; or

• other unreliable output.

AI output should therefore not automatically be treated as fact.

10. Fairness

FIA should not knowingly use AI in a manner that unlawfully discriminates against individuals or groups.

Where a system could materially affect people, FIA should consider the possibility of:

• bias;

• unequal performance;

• inaccurate categorization;

• inappropriate inference; and

• discriminatory outcomes.

11. Security

AI systems and AI integrations must not be used in ways that unnecessarily expose:

• passwords;

• authentication credentials;

• payment details;

• confidential information;

• sensitive personal information;

• proprietary business information; or

• FIA security information.

HOW FIA MAY USE AI

12. Internal Productivity

FIA may use AI-assisted tools for internal work such as:

• brainstorming;

• drafting;

• editing;

• summarization;

• research assistance;

• document organization;

• formatting;

• data categorization;

• internal planning; and

• administrative support.

Human review should be applied where accuracy or consequences make review appropriate.

13. Content Assistance

AI may assist FIA with content-related work such as:

• initial drafts;

• headline ideas;

• outlines;

• social-media concepts;

• image concepts;

• metadata;

• translations;

• summaries;

• content optimization; and

• editorial support.

AI assistance does not remove FIA’s responsibility for the content FIA ultimately publishes.

14. FIA Business Stories

AI may assist with limited parts of the Business Story workflow where appropriate.

For example, AI may help with:

• organizing interview notes;

• transcription;

• brainstorming;

• draft assistance;

• editing;

• formatting; or

• content repurposing.

However, FIA Business Stories remain subject to FIA’s editorial process.

Material factual claims should not be published merely because an AI system generated them.

15. Business Story Factual Review

Information about a featured business may come from:

• the business;

• interviews;

• supplied materials;

• FIA research;

• public sources; and

• AI-assisted organization or drafting.

The featured business remains responsible for the accuracy of information it supplies.

FIA may conduct editorial and factual review before publication.

16. Marketing Assistance

FIA may use AI to support:

• campaign concepts;

• advertising drafts;

• audience research;

• content variations;

• keyword ideas;

• marketing analysis; and

• creative development.

AI-generated marketing claims must still comply with FIA’s standards regarding truthful and non-misleading representations.

17. Customer Support Assistance

Where activated, AI may support customer-service functions such as:

• organizing support requests;

• suggesting answers;

• classifying enquiries;

• routing requests;

• summarizing conversations; or

• powering an AI-assisted interface.

Where a user is directly communicating with an AI-powered assistant, FIA should provide reasonable disclosure that the interaction involves AI.

18. CRM and Workflow Automation

FIA may use AI or automation to support appropriate CRM activities, such as:

• organizing leads;

• summarizing communications;

• assigning follow-up tasks;

• categorizing enquiries;

• preparing drafts;

• suggesting next steps; or

• supporting internal workflow management.

AI categorization should not automatically be treated as conclusive where the outcome could materially affect a person.

19. Analytics

AI may assist FIA with analysis of:

• Platform trends;

• business information;

• aggregate usage;

• campaign performance;

• operational information; or

• other appropriate data.

Where personal information is involved, FIA’s Privacy Policy applies.

20. Fraud and Platform Integrity

FIA may use automated systems or AI-assisted tools to help detect possible:

• fraud;

• fake accounts;

• fake reviews;

• impersonation;

• abnormal activity;

• spam;

• security risks;

• Affiliate manipulation; or

• Platform abuse.

An automated risk signal does not necessarily prove misconduct.

Where appropriate, FIA may conduct additional review before taking material action.

AI-SUPPORTED FIA SERVICES

21. AI, CRM and Automation Services

FIA may offer AI-supported, CRM or automation services directly through Innovara Marketing Inc.

Where offered, the actual scope should be described in the applicable:

• proposal;

• order;

• Statement of Work;

• service schedule; or

• other service agreement.

The existence of this Policy does not mean every possible AI service is currently available.

22. Client-Specific Implementations

AI-supported services may involve configuring third-party technologies for a client.

Depending on the project, this could include:

• customer-service automation;

• CRM workflows;

• content assistance;

• lead organization;

• information retrieval;

• internal knowledge tools;

• reporting;

• workflow automation; or

• other agreed functions.

The applicable service agreement should define what FIA is actually responsible for implementing.

23. Third-Party AI Providers

FIA does not necessarily build the underlying foundation model used in an AI-supported service.

AI functionality may depend on independent technology providers.

Those providers may have their own:

• terms;

• privacy practices;

• security controls;

• retention rules;

• usage policies;

• model limitations;

• geographic processing locations; and

• service availability.

24. Provider Selection

Where FIA uses an AI provider for a material business function, FIA should consider factors such as:

• privacy;

• security;

• reliability;

• contractual terms;

• provider reputation;

• data retention;

• model-training practices;

• access controls;

• location of processing;

• available enterprise protections; and

• suitability for the intended purpose.

PERSONAL INFORMATION AND AI

25. Personal Information

FIA should not enter personal information into an AI system merely because doing so is convenient.

Where personal information is necessary, FIA should consider:

• whether the use is lawful;

• whether it is necessary;

• whether consent or another legal authority applies;

• sensitivity;

• provider terms;

• security;

• retention;

• secondary use; and

• whether less identifying information could accomplish the same purpose.

26. Data Minimization

Where practical, FIA should prefer:

• anonymized information;

• de-identified information;

• synthetic data; or

• information with unnecessary identifiers removed

instead of identifiable personal information.

27. Sensitive Information

Particular care should be taken before processing sensitive information through an AI system.

Examples may include:

• government identification;

• financial information;

• health information;

• authentication credentials;

• sensitive verification documents;

• private legal information;

• children’s information; or

• confidential personnel information.

28. Passwords and Security Credentials

Passwords, security codes, private authentication tokens and similar credentials should not be submitted to general-purpose AI tools.

Users should never provide FIA with a password through an ordinary AI chat, general enquiry form or standard support communication.

29. Client Confidential Information

Where FIA receives confidential client information for an AI-supported service, that information should be used only within the scope of the applicable service and confidentiality obligations.

FIA should not intentionally submit confidential client information to an AI provider unless:

• doing so is reasonably necessary;

• the use is authorized;

• appropriate safeguards are considered; and

• the processing is consistent with the applicable service terms.

30. AI Provider Model Training

Third-party AI providers may have different policies concerning whether submitted information may be used to:

• operate;

• secure;

• evaluate;

• improve; or

• train their systems.

FIA should review available provider terms and settings before using an AI service for personal or confidential information.

FIA will not claim that information is excluded from third-party model training unless the applicable provider configuration or contractual arrangement reasonably supports that statement.

AI-GENERATED OUTPUT

31. AI Can Be Wrong

AI-generated information may contain errors.

These are sometimes referred to as hallucinations or fabricated outputs.

AI may produce:

• nonexistent facts;

• incorrect names;

• incorrect legal citations;

• incorrect prices;

• outdated information;

• fabricated quotations;

• incorrect calculations;

• nonexistent businesses;

• incorrect technical instructions; or

• misleading conclusions.

32. Human Verification

Where factual accuracy matters, FIA should apply reasonable human verification before relying on AI-generated information.

The level of review should increase where errors could create more serious consequences.

33. Sources

Where an AI system identifies a source, the source should not automatically be assumed to:

• exist;

• contain the claimed information;

• be current; or

• support the conclusion.

Important sources should be independently checked where appropriate.

34. Business Information

FIA should not change material business information merely because an AI system inferred that a different value was probably correct.

Important directory changes should have an appropriate factual basis.

PROFESSIONAL ADVICE

35. AI Is Not Automatically Professional Advice

AI-generated information appearing through FIA should not automatically be interpreted as:

• legal advice;

• accounting advice;

• tax advice;

• medical advice;

• immigration advice;

• investment advice;

• regulated financial advice; or

• another regulated professional service.

36. Qualified Professionals

Where professional advice is required, users should consult an appropriately qualified professional.

If FIA separately arranges or provides access to a regulated professional service, that relationship should be clearly identified and governed by the applicable engagement terms.

HIGH-IMPACT DECISIONS

37. Material Decisions About Individuals

FIA should exercise additional caution where AI is used in a process that could materially affect an individual.

Examples may include decisions concerning:

• account termination;

• significant fraud allegations;

• substantial financial consequences;

• eligibility;

• employment;

• professional opportunities;

• high-risk verification; or

• other significant outcomes.

38. Automated Signals Are Not Automatically Final Decisions

Where an AI or automated system produces a:

• fraud score;

• risk flag;

• content flag;

• review-integrity signal;

• classification; or

• recommendation,

the output should not automatically be treated as established fact.

39. Human Review

Where context, risk or applicable law warrants it, FIA should provide appropriate human involvement before or after a significant AI-supported decision.

40. Challenging a Decision

Where an AI-supported process materially affects an individual and applicable law or FIA policy provides review rights, the affected person may request:

• clarification;

• correction of relevant information;

• reconsideration; or

• human review.

The applicable complaint or appeal process will apply.

FULLY AUTOMATED DECISIONS

41. Decisions Based Exclusively on Automated Processing

If FIA uses personal information to make a decision based exclusively on automated processing and applicable law requires specific transparency or review rights, FIA will provide the required information and process.

Depending on the applicable requirements, this may include information concerning:

• the fact that automated processing was used;

• personal information used;

• principal factors or parameters;

• the ability to correct relevant information; and

• the ability to provide observations to a person who can review the decision.

42. No Hidden High-Impact Automation

FIA does not intend to secretly delegate material decisions about individuals to AI while presenting those decisions as independent human judgments.

BIAS AND DISCRIMINATION

43. Bias Risks

AI models may reflect or amplify:

• inaccurate assumptions;

• historical bias;

• incomplete data;

• under-representation;

• cultural bias; or

• inappropriate correlations.

FIA should consider these risks before using AI for activities affecting people.

44. Protected Characteristics

FIA must not knowingly use AI to unlawfully discriminate on the basis of characteristics protected under applicable human-rights law.

45. Proxy Variables

FIA should be cautious where an apparently neutral data point could act as a proxy for a protected characteristic.

Where AI materially affects eligibility or opportunity, the process should be evaluated for unfair or discriminatory outcomes.

AI AND CONTENT

46. AI-Generated Images and Media

FIA may use AI-assisted or AI-generated visual content where appropriate.

Such content must still comply with:

• intellectual-property rules;

• privacy;

• publicity rights;

• applicable advertising requirements;

• FIA content standards; and

• other applicable law.

47. Synthetic People or Scenes

Where AI creates a fictional person, event, location or scene that could reasonably be mistaken for documentation of a real event, FIA should consider whether disclosure is necessary to avoid misleading users.

48. Material AI Disclosure

FIA may disclose AI involvement where AI use is material to a person’s understanding of:

• the content;

• interaction;

• decision;

• recommendation; or

• service.

Disclosure should be reasonably clear and understandable.

49. Minor AI Assistance Does Not Always Require a Label

Not every use of AI necessarily requires a public label.

For example, routine AI assistance with:

• spelling;

• grammar;

• formatting;

• transcription;

• brainstorming; or

• internal drafting

may not require individual disclosure where AI involvement is not material to the user’s understanding and applicable law does not require disclosure.

AI CHATBOTS AND ASSISTANTS

50. Public-Facing AI Assistants

If FIA activates an AI-powered chatbot or similar conversational tool, users should be informed that they are interacting with an AI-supported system.

51. Do Not Enter Sensitive Information Unnecessarily

A public-facing AI interface should warn users not to provide unnecessary:

• passwords;

• payment-card information;

• government identifiers;

• sensitive health information;

• confidential business information; or

• other sensitive data.

52. Escalation to a Human

Where appropriate and reasonably available, FIA may provide a route for users to:

• contact support;

• submit a form;

• request review; or

• communicate with a human

rather than relying solely on an AI interface.

INTELLECTUAL PROPERTY

53. AI Does Not Guarantee Ownership

AI-generated output may raise questions involving:

• copyright;

• trademarks;

• training data;

• third-party content;

• licensing; or

• provider terms.

FIA does not guarantee that an AI output is:

• exclusively owned;

• copyright-protected;

• non-infringing; or

• safe for every commercial use.

54. Review Before Commercial Use

Where AI-generated content is intended for important commercial use, users should review it for:

• similarity to existing material;

• trademarks;

• unauthorized logos;

• recognizable individuals;

• copyrighted material;

• factual claims; and

• applicable provider restrictions.

55. FIA Intellectual Property Policy

AI-assisted content submitted to FIA remains subject to FIA’s Copyright & Intellectual Property Policy.

The use of AI does not excuse infringement.

USER AND CLIENT RESPONSIBILITIES

56. Client Responsibility

A business using an AI-supported service remains responsible for its own:

• business decisions;

• legal compliance;

• professional obligations;

• use of outputs;

• customer communications; and

• final approval of business materials

except to the extent Innovara Marketing Inc. has expressly assumed a responsibility in writing.

57. Review Outputs Before Use

Clients should review AI-assisted outputs before relying on them for:

• customer communications;

• prices;

• legal statements;

• financial statements;

• professional advice;

• technical instructions;

• contracts;

• advertising claims; or

• other important business decisions.

58. Client Data

Clients should not supply FIA with:

• personal information;

• confidential information;

• copyrighted data;

• proprietary databases; or

• other protected information

for AI processing unless they have appropriate authority to do so.

PROHIBITED AI USE

59. FIA AI Systems Must Not Be Used for Abuse

AI must not be used through FIA to facilitate:

• fraud;

• impersonation;

• fake reviews;

• spam;

• harassment;

• unlawful discrimination;

• malicious code;

• phishing;

• fabricated verification documents;

• fake credentials;

• identity theft;

• deceptive testimonials;

• unlawful surveillance; or

• other prohibited activity.

The FIA Acceptable Use Policy also applies.

60. Deepfakes and Impersonation

Users must not use FIA to distribute materially deceptive AI-generated impersonations intended to falsely represent a real person as:

• saying;

• doing;

• endorsing; or

• participating in

something they did not actually say, do, endorse or participate in, where the representation violates FIA policy or applicable law.

61. Fake Reviews

AI must not be used to generate reviews presented as genuine customer experiences when no genuine experience occurred.

62. Fake Business Information

AI must not be used to fabricate:

• business registrations;

• licences;

• awards;

• certifications;

• locations;

• customer numbers;

• professional qualifications; or

• other material business facts.

THIRD-PARTY AI SERVICES

63. Independent Providers

Where FIA links to or integrates with an independent AI provider, that provider may separately control aspects of:

• processing;

• infrastructure;

• security;

• model behaviour; or

• data retention.

FIA cannot guarantee uninterrupted availability or perfect performance of an independent provider.

64. Provider Changes

AI providers frequently update:

• models;

• features;

• policies;

• pricing;

• security options;

• data practices; and

• availability.

FIA may modify an AI-supported service if an underlying provider materially changes or discontinues functionality.

NO AI PERFORMANCE GUARANTEE

65. AI Outputs Are Probabilistic

Many generative AI systems produce probabilistic output.

The same or similar prompt may not always produce the same response.

66. No Guaranteed Accuracy

Unless expressly agreed in writing, FIA does not guarantee that AI output will always be:

• accurate;

• complete;

• current;

• original;

• error-free;

• unbiased;

• legally compliant; or

• suitable for a particular business purpose.

67. No Guaranteed Business Result

AI-supported services do not guarantee:

• leads;

• sales;

• revenue;

• productivity gains;

• cost savings;

• rankings;

• conversions;

• customer satisfaction; or

• return on investment.

AI GOVERNANCE

68. Internal Controls

As FIA’s use of AI develops, Innovara Marketing Inc. may maintain internal controls concerning matters such as:

• approved providers;

• permitted data;

• high-risk uses;

• human review;

• privacy;

• information security;

• recordkeeping;

• testing;

• incident reporting; and

• vendor assessment.

69. AI Risk Review

A higher-risk AI use may require additional review before implementation.

Factors may include:

• sensitive personal information;

• children;

• high-impact decisions;

• significant financial consequences;

• legal or regulatory implications;

• large-scale profiling;

• confidential data; or

• material reputational harm.

70. Monitoring

FIA may periodically review AI-assisted processes for:

• accuracy;

• failures;

• privacy concerns;

• security incidents;

• bias;

• inappropriate outputs; or

• misuse.

PRIVACY RIGHTS

71. Privacy Requests

Personal information processed through AI-supported FIA activities remains subject to FIA’s Privacy Policy and applicable privacy rights.

Where appropriate, individuals may request:

• access;

• correction;

• consent withdrawal;

• information about automated processing; or

• another applicable privacy right.

72. AI Does Not Override Privacy Rights

The use of an AI provider does not automatically eliminate FIA’s privacy responsibilities for personal information under Innovara Marketing Inc.’s control.

INCIDENTS

73. AI-Related Incidents

FIA may investigate incidents involving:

• unintended disclosure;

• harmful output;

• unauthorized AI access;

• inappropriate use of personal information;

• security failures;

• significant bias;

• misuse;

• prompt injection;

• automation failure; or

• other AI-related risks.

Appropriate corrective action may include:

• disabling the workflow;

• restricting access;

• correcting information;

• changing providers;

• updating controls;

• notifying affected parties where appropriate; or

• taking other necessary action.

CHANGES TO THIS POLICY

74. AI Is Rapidly Evolving

AI technology, industry practices and legal requirements continue to develop.

FIA may therefore update this Policy when:

• AI tools change;

• FIA activates new AI functionality;

• privacy requirements change;

• regulatory expectations develop;

• FIA learns from operational experience; or

• new risks emerge.

The current version will display the Last Updated date.

RELATED FIA DOCUMENTS

75. Related Policies

This Policy should be read together with:

• Terms of Service;

• Privacy Policy;

• Cookie & Tracking Policy;

• Acceptable Use Policy;

• Community Guidelines;

• Reviews & Ratings Policy;

• Copyright & Intellectual Property Policy;

• Understanding Our Role;

• applicable AI/CRM/Automation service agreements; and

• other relevant FIA documents.

AI ENQUIRIES

76. Questions About FIA’s Use of AI

For questions about FIA’s AI practices, use the FIA Policy, Privacy & Legal Enquiry Form.

Select:

Policy / Document: Responsible AI & AI Usage Disclosure — FIA-POL-012

Suggested enquiry types include:

• AI Usage Question;

• AI-Generated Content Question;

• AI Privacy Question;

• AI Data Processing Question;

• Automated Decision Question;

• Human Review Request;

• AI Accuracy Concern;

• AI Bias Concern;

• AI-Supported Service Question;

• AI Intellectual Property Question; or

• Other AI Matter.

Where relevant, include:

• the FIA page or service involved;

• approximate date;

• relevant account or business;

• description of the AI interaction or decision; and

• your question or concern.

Please do not submit passwords, complete payment-card information or unnecessary sensitive personal information.

Policy Contact: privacyandterms@finditall.ca
Legal Operator: Innovara Marketing Inc., Toronto, Ontario, Canada
General FIA Contact: info@finditall.ca | +1 437 484 2532