Service Partners
Let’s Build Canada’s Business Ecosystem Together
Grow Your Business Alongside Find It All Become the business FIA can turn to in your approved city and service category.
Find It All is building a Canada-first ecosystem designed to connect businesses not only with customers, but also with the professional services and specialists they need as they grow.
The FIA Service Partner Program gives approved independent service businesses an opportunity to establish an official position within that ecosystem, combining FIA-managed visibility, business-development support and eligibility to receive relevant FIA-originated opportunities.
Your expertise. Your business. A stronger connection to opportunities being created through FIA.
- Approved City + Category Position
- FIA-Managed Promotion
- Eligible FIA-Originated Opportunities
- Independent Business Relationship
**Service Partner status does not guarantee lead volume, sales, revenue, advertising reach or return. Availability, eligibility, commercial terms and routing are governed by the applicable FIA Service Partner agreement.**
Why Partner With Find It All?
You Already Know How to Deliver the Service. We Want to Help Create More Opportunities Around It.
A good service business can still spend considerable time finding the right customers.
The FIA Service Partner Program is designed to create another business-development channel around your existing company, without asking you to stop being your own business.
Approved partners can hold an official FIA Service Partner position for an agreed city and service category during the applicable term.
FIA may promote approved partners through selected platform placements, content, campaigns, social channels and other FIA-managed opportunities.
Relevant FIA-originated enquiries may be routed to an approved Service Partner based on category, location, scope, availability and program rules.
FIA can create another source of customer opportunities alongside the marketing and sales activity you already operate yourself.
Your Service Partner designation can help identify your business as FIA's approved partner for the applicable city/category position during the active agreement.
You remain an independent business controlling your own company, staff, operations and non-FIA customers.
As FIA expands its business services, resources and connections, Service Partners can become part of the support network around businesses using the platform.
You focus on delivering great work. FIA helps create another path for businesses to find you.
CANADA FIRST, ALWAYS Partner with Us & Let's Build Something Great Together!
What is a FIA Service Partner?
More Than a Listing. More Than a Referral. An FIA Service Partner is an independent business or professional approved to participate in the Find It All ecosystem within an agreed service category and city.
- Identify the business as an approved FIA Service Partner
- Provide FIA-managed promotional visibility
- Feature the partner in selected business-development initiatives
- Route eligible FIA-originated opportunities
- Coordinate appropriate customer introductions
- Involve the partner in selected campaigns or initiatives
- Connect the partner with businesses needing services outside FIA's direct scope
The Service Partner remains responsible for delivering its own professional services.
Important distinction
An FIA Service Partner is not an FIA employee, franchisee or owner of Find It All.
The partner operates its own independent business while participating in the FIA ecosystem under an approved commercial agreement.
Recommend what is relevant. Create an opportunity. Earn when it qualifies.
How The Program Works?
A Structured Path From Application to Opportunity
Tell us about your company, service category, location, experience and capacity.
We assess areas such as:
- service capability
- location coverage
- experience
- reputation
- capacity
- licensing where applicable
- insurance where appropriate
- customer experience
- fit with FIA's current city/category needs
Suitable applicants speak with the FIA team about the relevant Service Partner opportunity.
This is also where we confirm whether the city/category position is currently available.
Qualified applicants receive the applicable program information, responsibilities and commercial structure privately.
If both sides decide to proceed, the approved Service Partner relationship is documented and onboarding begins.
The partner can begin receiving the applicable program benefits after activation.
Where a customer need matches the partner's approved category, city, capacity and program participation, FIA may route the opportunity to the Service Partner.
The partner responds to the customer, manages the agreed service and keeps the applicable FIA opportunity status updated.
Partner performance, responsiveness, customer experience and operational fit help determine the strength and continuation of the relationship.
Build a Position Around What You Actually Do
FIA Service Partner positions are designed around a specific service category and market.
Rather than calling every provider simply a “partner,” FIA connects Service Partner status to the work the business actually performs and the area it can genuinely serve.
For example:
Toronto + Website & E-commerce
or
Niagara + Commercial Cleaning
or
Mississauga + Recruitment & Staffing
This allows FIA to route relevant opportunities more intelligently while helping customers understand what the partner is approved to provide.
Initial FIA Service Partner focus markets
- Toronto
- Mississauga
- Brampton
- Niagara
- Hamilton
Availability depends on the specific city/category position and is confirmed during qualification.
Important
An FIA Service Partner position does not give the partner ownership of a city, category or FIA itself.
Other businesses may continue to list, advertise or purchase FIA services within the same market.
The Service Partner designation applies to the approved position under the active agreement.
Apply → Qualify → Activate → Connect → Deliver → Grow
How FIA Helps Create Opportunities?
Where Can FIA Service Partner Opportunities Come From? Eligible opportunities may originate through different FIA-controlled channels as those channels grow.
Examples may include:
Businesses asking FIA for help with a particular service.
A customer may require work outside FIA's direct delivery scope.
A founder building a new company may need an independent specialist.
Businesses within the ecosystem may require additional professional services.
Educational content may lead a business to request implementation support.
FIA business-development representatives may identify businesses requiring relevant services.
Eligible opportunities may originate through approved Affiliate channels where applicable.
Selected digital, social or promotional initiatives may generate business enquiries.
The FIA team may identify a strong fit between a business need and an approved Service Partner.
The right service. The right market. The right partner when an opportunity exists.
How Does a Service Partner Make Money?
How Can an FIA Service Partner Generate Revenue? You earn by delivering the services your business already provides. The FIA Service Partner Program does not replace your existing customers or sales channels. Instead, it can create an additional path to customer opportunities.
When an eligible FIA-originated opportunity is routed to you and the customer chooses to proceed, your business can earn revenue from delivering the applicable service under the agreed commercial structure.
Imagine you are an approved Website & E-commerce Service Partner.
FIA introduces a business that needs a website project.
You assess the customer's requirements and the applicable project is valued at approximately:
$4,000
If the customer accepts the proposal and completes the purchase, that represents approximately:
$4,000 in gross customer project value
Now imagine two qualifying projects like that are completed during a month:
2 × $4,000 = approximately $8,000 in gross customer project value
Or:
Illustrative FIA-Originated Work Approx. Gross Project Value 1 project at $2,500 $2,500 2 projects at $3,000 each $6,000 2 projects at $4,000 each $8,000 3 projects at $5,000 each $15,000 Important
These figures show gross customer project value only.
They are not a representation of the Service Partner's net earnings or profit.
The amount retained by the Service Partner depends on the applicable private commercial arrangement, service category, customer agreement, taxes, delivery costs, refunds and other relevant terms.
FIA does not guarantee that a Service Partner will receive any particular number of opportunities or generate a particular level of revenue.
Why this matters
The value of the program isn't supposed to come from one hypothetical lead.
It comes from building another business-development channel alongside:
your existing customers + your own marketing + your own referrals + eligible FIA opportunities.
Discover. Connect. Grow.
What FIA Brings to the Relationship?
We Want the Partnership to Add More Than a Badge Depending on the approved program structure, FIA Service Partner benefits may include:
Approved FIA status within the applicable city and service category.
Selected promotional exposure through FIA-controlled channels and campaigns.
Connection with the broader Find It All business ecosystem.
Relevant FIA-generated opportunities where the service, market, capacity and routing rules align.
A supplementary acquisition channel alongside your existing marketing.
Approved use of the FIA Service Partner designation during the active relationship.
Potential participation in relevant FIA campaigns or business initiatives.
Potential connections arising from Start & Grow, Business Growth Services, Resources, business listings and other FIA activity.
Clear onboarding, standards, routing and performance expectations rather than informal referrals.
Visibility creates awareness. Connections create opportunities. Delivery builds the relationship.
What We Need From Service Partners?
Opportunity Has to Be Matched by Responsibility To protect customers, FIA and other businesses in the ecosystem, approved Service Partners are expected to maintain strong operational standards.
This may include:
- a legitimate operating business
- appropriate experience and capability
- required licences or registrations
- suitable insurance where applicable
- capacity to serve the approved market
- responsive customer communication
- accurate service representations
- responsible data handling
- appropriate contracts and invoicing
- timely FIA opportunity updates
- strong customer service
- compliance with FIA brand requirements
- cooperation where a customer concern needs attention
Responsiveness matters
When FIA routes a genuine business opportunity, the customer should not be left waiting.
Partners are expected to acknowledge assigned opportunities promptly and make a genuine customer-contact attempt within the applicable program response standards.
You Grow. We Grow. Canada Grows.
Are Service Partner Categories?
We Work With the Services Businesses Need to Operate and Grow The FIA Service Partner network may include categories such as:
- Digital Marketing
- Website & E-commerce
- CRM
- AI & Business Automation
- Branding
- Creative
- Photography & Video
- IT Support
- Cybersecurity
- Cloud Services
- Business Software
- Systems Integration
- Telecom / VoIP / Internet
- Recruitment & Staffing
- Payroll Administration
- Business Administration
- Training
- Workplace Health & Safety
- Business Consulting
- Growth Advisory
- Bookkeeping
- Commercial Printing
- Signage
- Facilities Management
- Commercial Cleaning
- Renovation
- Property Maintenance
- Commercial Security
- Logistics
- Freight
- Warehousing
- Fleet Services
- Business Insurance
- Banking & Business Finance
- Legal Services
- Accounting / Tax Services
- Commercial Real Estate
- Customs / Trade Services
Don't see your category? FIA may consider other B2B service categories where there is a clear need within the ecosystem.
Regulated Professional Services
Professional Responsibility Stays With the Professional Certain business needs require properly licensed, regulated or professionally qualified providers.
- Legal services
- Accounting and tax
- Insurance
- Lending and financing
- Real estate
- Regulated trades
- Certain compliance services
FIA may create a connection or provide the platform/business-development relationship, but the independent Service Partner remains responsible for:
- Professional advice
- Licensing
- Regulatory compliance
- Client engagement
- Professional standards
- Approvals
- Service delivery
Service Partners VS Affiliates
Affiliate or Service Partner?
An Affiliate primarily refers customers through an approved tracking method and may earn commission on eligible qualifying purchases.
A Service Partner is a business that may actually receive and fulfil relevant customer work within its approved service category.
Affiliate = creates the referral.
Service Partner = may deliver the service.
A business should participate under the structure that accurately reflects the role it is performing.
You Grow. We Grow. Canada Grows.
Strategic Partnerships
Looking for a Different Kind of Partnership? Not every valuable FIA relationship is a Service Partner relationship.
FIA also welcomes conversations with organizations whose role may be broader than delivering customer services.
- Chambers of Commerce
- Business associations
- municipalities and economic-development organizations
- educational institutions
- technology companies
- national service providers
- banks and financial institutions
- insurance organizations
- tourism organizations
- community organizations
- platforms and software providers
- other strategic collaborators
Frequently Asked Questions
An FIA Service Partner is an independent business or professional approved to participate in the Find It All ecosystem within an agreed service category and city.
Depending on the relationship, FIA may provide official Service Partner positioning, selected promotional visibility and eligibility to receive relevant FIA-originated business opportunities.
The Service Partner remains an independent business responsible for delivering its own services.
No.
FIA Service Partners are independent businesses. They are not employees, franchisees, subsidiaries, joint-venture owners or legal representatives of FIA simply because they participate in the Service Partner Program.
The relationship is governed by the applicable Service Partner agreement.
Established or capable businesses that provide services relevant to FIA's business ecosystem may apply.
Applicants should be able to demonstrate genuine operating capacity, appropriate experience, good business practices and any licences, registrations or insurance required for their industry.
FIA may work with businesses in areas such as digital marketing, websites, CRM and automation, IT, cybersecurity, recruitment, branding, consulting, bookkeeping, commercial cleaning, renovation, logistics and selected professional or regulated services.
Other relevant business-service categories may also be considered.
Initial Service Partner expansion is focused on:
Toronto, Mississauga, Brampton, Niagara and Hamilton.
Availability depends on the particular service category and current partner position.
Additional markets may be introduced as FIA expands.
Service Partner positions are structured around a specific service category and geographic market.
For example:
Toronto + Digital Marketing
or
Niagara + Commercial Cleaning.
The approved partner may use the applicable FIA Service Partner designation for that position during the active agreement, subject to program requirements.
No.
The position does not give the Service Partner ownership of a city, category or market.
Other businesses may still operate, list, advertise and purchase FIA services in the same city or service category.
The Service Partner designation applies only to the approved FIA relationship.
No.
FIA does not guarantee any particular number of leads, enquiries, customers, projects, sales or revenue.
Eligible opportunities depend on factors such as customer demand, FIA activity, category, geography, fit, partner capacity and the channels producing enquiries.
Potential opportunities may originate from FIA website enquiries, Business Growth Services, Start & Grow customers, FIA sales activity, approved Affiliate referrals, campaigns, resources, business profiles or direct FIA introductions.
Routing depends on the customer's need and the applicable Service Partner arrangement.
The Service Partner earns by delivering services to customers.
When FIA routes an eligible opportunity and the customer chooses to proceed, the Service Partner may earn revenue from the work it performs under the applicable customer and FIA commercial arrangements.
The partner can also continue earning from customers it acquires independently through its own business activities.
FAQ’s Continued
No.
Any examples shown are illustrative only.
For example, two customer projects worth approximately $4,000 each would represent approximately $8,000 in gross customer project value, but that does not mean the Service Partner will receive two projects or retain $8,000 as profit.
Actual results depend on customer decisions, applicable commercial terms, costs, taxes, refunds and other factors.
No.
Detailed commercial terms are provided privately to qualified applicants where appropriate.
This allows FIA to address differences between categories, regulated industries, markets and acquisition models rather than publishing one structure that may not apply to every Service Partner.
Yes.
The Service Partner remains an independent business and can continue operating its own marketing, sales, customer relationships and non-FIA work.
Participation in FIA does not automatically transfer the partner's independently acquired customers to FIA.
The Service Partner operates its own independent business and generally controls its underlying services and commercial operations, subject to any specific terms agreed for FIA-originated work or campaigns.
Any special arrangement should be documented in the applicable agreement rather than assumed.
FIA expects Service Partners to respond promptly.
The applicable program standards may require an assigned opportunity to be acknowledged within a defined business-hour window and a genuine customer-contact attempt to follow shortly afterward.
Specific response requirements are provided during onboarding and in the Service Partner agreement.
Tell FIA promptly.
If the opportunity is outside your scope, service area, current capacity or eligibility, it should be declined or returned for rerouting rather than leaving the customer without a response.
This helps FIA protect the customer experience and find a more appropriate solution.
Where those requirements apply to your industry, yes.
Service Partners are responsible for maintaining the registrations, licences, insurance, qualifications and professional authorizations required to legally and appropriately deliver their services.
FIA may request evidence during qualification or during the relationship.
Potentially, yes.
FIA may work with qualified legal, accounting, tax, insurance, financing, real-estate and other regulated providers.
However, regulated services may require a different commercial and contractual structure, and all professional advice, licensing responsibilities and regulatory obligations remain with the independent provider.
An FIA Affiliate primarily refers customers to eligible offers using an approved tracking method and may earn commission on qualifying purchases.
An FIA Service Partner may actually receive and fulfil customer work within its approved service category.
Affiliate = referral role.
Service Partner = service-delivery role.
FIA reviews the application against current category needs, city availability, experience, capacity, reputation and any relevant compliance requirements.
If there appears to be a suitable fit, FIA may invite the applicant to a qualification discussion.
Qualified applicants can then review the applicable program structure and commercial terms before deciding whether to proceed.
Submitting an application does not guarantee acceptance.
Your Next Customer May Already Be Looking for What You Do.
Build another path for them to find you. You have already invested in the expertise, team and systems needed to deliver your service.
The FIA Service Partner Program is an opportunity to connect that capability with a growing business ecosystem designed around discovery, connection and growth.
- Bring the expertise.
- Protect the customer experience.
- Deliver great work.
- Grow alongside FIA.
Discover. Connect. Grow.
Think Your Business Could Be a Strong FIA Service Partner?