Business Stories
Your Business Has a Story. Let People Discover It.
Every business began somewhere. Maybe you saw a problem worth solving. Maybe years of experience became a business of your own. Maybe a family recipe became a restaurant, a skill became a service or an idea became a product customers now rely on.
FIA Business Stories help turn that journey into professionally developed content that shows people more than what you sell, it helps them understand the people, purpose and story behind the business.
Your story. Professionally told. Built to be discovered and shared.
More Than a Business Description
Give people a reason to remember the business behind the listing. A business profile can explain what you offer.
A Business Story goes further.
Through a structured questionnaire or interview process, FIA learns about your journey, customers, products, services, values and what makes the business different. We then turn those details into professionally developed sponsored editorial content published within the Find It All ecosystem.
Depending on the package you choose, your story can expand from a written feature into on-location video, reusable short-form content and a structured promotional campaign.
Once published, your FIA Business Story can also become something you share through your own website, social media, email, WhatsApp and other customer communications.
Your business already has a story. Our job is to help you tell it well.
Put a Real Story Behind Your Business
People see businesses every day. Stories help them understand the people behind them. Your Business Story can explore:
- How and why your business started
- How long you have been serving customers
- The problem you set out to solve
- What makes your business different
- Your products
- Your services
- Signature dishes or menu items
- Your expertise
- Your team
- Your community
- Your business location
- Your journey and milestones
- Customer needs you serve
- New products or services
- Seasonal offerings
- Your plans for the future
- The values behind your business
The goal isn't to turn your business into an advertisement.
Essentially: If it helps customers understand why they should know, visit, contact, book or buy from your business, it can become part of your story.
Your Business Story Package
Choose How You Want Your Story Told Start with a professionally written Business Story, then add video and promotion when your business needs more.
Compare FIA Business Story Packages
Choose the level of storytelling that fits your business — from a professionally written feature to on-location video and a complete short-form promotional campaign.
| Feature | Business Story | Story Spotlight | Story Amplify |
|---|---|---|---|
| Regular Price | $500 one-time | $1,799 one-time | $2,999 one-time |
| Best For | Businesses wanting a professional written story for credibility and discovery | Businesses wanting to humanize the brand through written storytelling and on-location video | Businesses wanting written, video and short-form campaign content with promotional support |
| 20-Question Business Questionnaire / Interview | ✓ | ✓ | ✓ |
| Main Story Developed From Approx. 10 Responses | ✓ | ✓ | ✓ |
| FAQ Section | 10 FAQs | 10 FAQs | 10 FAQs |
| Professional Story Writing & Formatting | ✓ | ✓ | ✓ |
| Business / Founder Introduction | ✓ | ✓ | ✓ |
| Products / Services / Differentiators | ✓ | ✓ | ✓ |
| Client-Supplied Photos | ✓ | ✓ | ✓ |
| CTA Links | ✓ | ✓ | ✓ |
| FIA Listing / Profile Connection | ✓ | ✓ | ✓ |
| Basic SEO Formatting | ✓ | ✓ | ✓ |
| Written Story Revision | 1 round | 1 round | 1 round |
| On-Location Video Session | — | Up to 60–90 min | Up to 60–90 min |
| Founder / Owner Interview Filming | — | ✓ | ✓ |
| Business Location / Office / Shop B-Roll | — | ✓ | ✓ |
| Edited Feature Video | — | Approx. 2–4 min | Approx. 2–4 min |
| Video Embedded in FIA Story / Profile | — | Where supported | Where supported |
| Raw Footage Provided | — | ✓ | ✓ |
| Vertical Reels / Shorts | — | — | 4 edited reels / shorts |
| Approx. Short-Form Length | — | — | Approx. 15–45 sec each |
| Short-Form Format | — | — | 9:16 vertical |
| Hooks / Subtitles / Branding | — | — | ✓ |
| Social Caption Copy | — | — | Included for 4 assets |
| Paid Social Campaign Setup | — | — | ✓ |
| Paid Social Campaign Management | — | — | Included for agreed launch campaign |
| Campaign Summary | — | — | ✓ |
| Recommended Media Spend | N/A | N/A | $250–$300 separate |
All prices are in CAD before applicable taxes. Story Spotlight and Story Amplify standard production scope includes one business, one location, one primary interviewee and up to approximately 60–90 minutes of filming.
Travel outside the standard service area, additional locations or interviewees, additional filming time, client-requested reshoots, drone filming, actors/models, special permits, specialist equipment, advanced animation and other special production requirements may require additional scoping and pricing.
FIA Business Stories are paid sponsored editorial features. No package guarantees a specific number of views, search rankings, enquiries, leads or sales.
BUSINESS STORY
Turn Your Business Into a Story Worth Reading
- 20-question business questionnaire / interview
- Main Business Story developed from approximately 10 responses
- 10-question FAQ section developed from the remaining responses
- Professional writing and formatting
- Business / founder introduction
- Products, services and differentiators
- Client-supplied photos
- Relevant calls to action
- Links to your website or appropriate customer destination
- Connection to your FIA business listing/profile
- Basic SEO formatting
- 1 written revision round
- Publication within the FIA content ecosystem
STORY SPOTLIGHT
Put a Face, Voice and Place Behind the Business
- On-location video session, up to approximately 60–90 minutes
- Founder / owner interview filming
- Business-location B-roll
- Products, services, team and environment footage where practical
- Professionally edited feature video
- Approximately 2–4 minute finished feature
- Video integration with the FIA story/profile where supported
- Raw footage supplied to the client
STORY AMPLIFY
Turn One Story Into a Complete Content Campaign
- 4 professionally edited vertical reels / shorts
- Approximately 15–45 seconds each
- 9:16 short-form format
- Hooks, subtitles and brand elements
- Social caption copy for the 4 assets
- Paid social campaign setup
- Management of the agreed launch campaign
- Campaign summary based on available platform reporting
How It Works
From Conversation to Published Story
Select Business Story, Story Spotlight or Story Amplify based on the kind of content you want to create.
Complete our structured 20-question Business Story questionnaire and provide the business information, links, images and other material needed for your story.
For video packages, the interview discussion also becomes part of the production process.
We review your information and identify the strongest way to structure the feature around your journey, business, customers, products, services and differentiators.
Your story is professionally written and formatted within the FIA editorial structure.
For Story Spotlight and Story Amplify, we arrange the agreed on-location session to capture the interview, business environment and supporting footage.
You receive the written feature for factual review and one included revision round.
The article, video and short-form assets included in your package are finalized.
The completed sponsored Business Story is published within the Find It All content ecosystem.
Use the published FIA link and delivered content across your own marketing channels.
What We May Ask You
Your Story Starts With the Right Questions The interview can include questions such as:
- How did the business begin?
- When did you start?
- What inspired you to start the company?
- What problem were you trying to solve?
- Who are your customers?
- What do customers come to you for?
- What are your most important products or services?
- What makes your business different?
- What do you want customers to know about you?
- What are you most proud of?
- What challenges did you overcome?
- Where is the business located?
- What areas do you serve?
- Are there particular products, dishes, services or experiences you want us to highlight?
- What search topics or keywords are important to your business?
- Where can customers find or purchase from you?
- What comes next for the business?
Your answers give us the raw material. We turn them into the story.
Businesses We Can Feature
Every legitimate business has something that may be worth discovering. This isn't restricted to traditional retail. We can feature:
Founder stories, family recipes, chefs, concepts, signature dishes, dining experiences and catering.
Products, collections, craftsmanship, founders, new releases and the ideas behind the brand.
The problems you solve, the customers you help and the expertise behind the service.
Professional background, approach and services, subject to applicable professional and advertising requirements.
Property history, guest experience, location, amenities and the people behind the operation.
What visitors can experience, how it began and what makes the experience different.
Founders, specialties, services, philosophy and customer experience.
Business history, sales, repairs, specialties, team, facilities and customer approach.
Expertise, service areas, common customer problems and the people doing the work.
Programs, instructors, philosophy and learner needs without unsupported outcome claims.
Industry expertise, capabilities and the business problems you help other organizations solve.
Founder journey, business idea, innovation and the problem the company is trying to solve.
History, evolution, milestones, community relationships and what has kept the business moving forward.
Why Business Stories Matter
People don't only remember what a business sells. They remember what the business stands for. A strong business story can help a prospective customer understand:
- Who you are
- Why you exist
- What you offer
- What makes you different
- Who you help
- Where to find you
- Why your business may be relevant to them
- Manage your business from one connected platform
Unlike a short advertisement, a Business Story gives you room to explain the business in context.
The finished feature also creates a reusable piece of branded content that can support your website, social media, email communications, customer conversations and broader content strategy.
Your listing tells people you exist. Your story helps them understand why you exist.
Built With Search and Discovery in Mind
Good storytelling should still help people understand what the business actually does. During the story process, we consider relevant information such as:
- Primary products/services
- Business category
- Geographic market
- Important customer searches
- Priority topics
- Relevant keywords
- Brand terminology
- Website/store pages they want customers to reach
We use this information naturally when developing the feature rather than forcing keywords into the writing.
Where supported, the story may include appropriate titles, headings, metadata and internal FIA links as part of its basic SEO formatting.
**A Business Story does not guarantee Google rankings, website traffic, leads or sales. Search visibility depends on many factors outside FIA's control. Because FIA Business Stories are paid sponsored editorial features, appropriate outbound commercial links may also be technically identified as sponsored where required.**
Your Story. Professionally Presented.
We don't simply publish a questionnaire. A real person from the business participates in the interview.
- We listen.
- We ask questions.
- We identify the strongest story.
- We structure the article.
- We develop the draft.
- You review the factual details.
- Then we publish.
Sponsored Business Story – This feature was produced by FIND IT ALL as part of a paid business-story service in collaboration with the featured business.
Frequently Asked Questions
An FIA Business Story is a professionally developed sponsored editorial feature that helps tell the story behind a business.
Instead of simply listing products or services, the feature can explore how the business began, who is behind it, the customers it serves, what makes it different and what the business is building next.
Depending on the package selected, the story can include written editorial content, on-location video, short-form social content and promotional support.
An FIA Business Story is a paid sponsored editorial feature.
It is designed to be more informative and story-driven than a traditional advertisement, but the featured business has paid FIA for the professional storytelling service.
Paid Business Stories should therefore be clearly identified as sponsored content.
Business Stories are designed for legitimate businesses, entrepreneurs and organizations that have a genuine business story, product, service, experience or journey to share.
This can include restaurants, retailers, service businesses, professional practices, automotive businesses, beauty and wellness businesses, hotels, attractions, startups, B2B companies and established local businesses.
Certain regulated or higher-risk business categories may require additional review before FIA accepts the feature.
Your story can focus on the areas that best represent the business.
This may include your founder journey, how the business began, the problem you wanted to solve, your products or services, customer experience, signature offerings, professional experience, milestones, community involvement, business values or future direction.
The final angle is developed from the information you provide and the agreed scope.
No.
You provide the raw information through FIA's structured questionnaire or interview process, along with relevant business information and images.
FIA then uses that information to professionally write, structure and format the Business Story.
You are responsible for providing accurate information about the business, but you do not need to write the final feature yourself.
You answer approximately 20 structured questions about your business.
Around 10 responses are generally used as the foundation for the main editorial story, while the remaining responses can be developed into approximately 10 useful FAQs.
The exact structure may vary depending on the business and the information provided.
For Story Spotlight and Story Amplify, the interview discussion may also help shape the video content.
The FAQ section gives readers another way to quickly understand important details about the business.
FAQs can help explain your products, services, location, customer process, specialties, common questions and other useful information that may not naturally fit into the main story narrative.
FIA may edit the wording for clarity and search-friendly presentation while keeping the answers consistent with the information supplied by the business.
Yes.
You can identify the products, services, experiences or business areas that are most important to you during the questionnaire or interview process.
FIA will then determine how those details can be incorporated naturally into the story rather than making the feature read like a simple product list.
Yes.
You can tell FIA which services, locations, customer needs or search topics are important to the business.
Where appropriate, those terms may be incorporated naturally into the story, headings, metadata or related content.
Keyword inclusion does not guarantee search-engine rankings.
Relevant calls to action and business links can be included within the agreed story structure.
Depending on the business, this may include a website link, enquiry page, phone number, WhatsApp, booking destination, quote request or another appropriate customer action.
The story may also connect with the business's FIA listing or profile where supported.
FAQ’s Continued
Basic SEO formatting is included across all three Business Story packages.
This can include appropriate titles, headings, metadata and internal FIA links where supported.
The writing may also naturally incorporate relevant business, location and service terminology.
However, SEO formatting does not guarantee Google rankings, traffic or other search results.
No.
A Business Story creates a professional piece of content that may support discovery, credibility and marketing, but FIA does not guarantee search rankings, website traffic, social reach, leads, enquiries or sales.
Results depend on many factors, including the business, market, customer demand, competition, search engines, advertising platforms and how the content is used after publication.
Yes.
The written-story packages include a review stage so that you can check the factual accuracy of the information before publication.
The review is primarily intended to correct factual details and ensure the story accurately represents the business.
Each Business Story package includes one round of written-story revisions.
This allows reasonable factual corrections and adjustments within the agreed story scope.
Major changes in direction, extensive rewrites requested after approval or additional content outside the original scope may require additional pricing.
Yes.
FIA may edit, request evidence for or decline to publish information that appears inaccurate, misleading, unsubstantiated, unlawful or inconsistent with FIA's editorial and platform standards.
Businesses remain responsible for the accuracy of information they provide.
FIA's role in editing the story does not convert unsupported business claims into verified facts.
Story Spotlight combines the professionally written FIA Business Story with an on-location video experience.
The standard package includes a filming session of up to approximately 60–90 minutes, founder or owner interview filming, business-location B-roll, a professionally edited feature video of approximately 2–4 minutes and the raw footage from the shoot.
The standard scope covers one business, one location and one primary interviewee.
The standard on-location filming session is up to approximately 60–90 minutes.
The shoot may include the founder or owner interview, business interior and exterior footage, products, services, team members or other relevant visual material where practical.
Additional locations, multiple interviewees, extended filming or more complex production requirements may require a separately quoted scope.
Yes.
Raw footage is included with Story Spotlight and Story Amplify.
It is provided as the unedited or as-shot source footage from the agreed filming session.
Raw footage should not be expected to have the same editing, colour correction, audio treatment or finishing as the professionally edited feature video.
File-transfer method and availability may depend on the size of the footage.
Story Amplify includes the written Business Story and Story Spotlight video components, plus a broader short-form promotional package.
It includes 4 edited vertical reels or shorts, generally around 15–45 seconds each, 9:16 formatting, hooks, subtitles and branding, social caption copy for the four assets, paid-social campaign setup, management of the agreed launch campaign and a basic campaign summary based on available platform reporting.
The recommended advertising/media budget of approximately $250–$300 is separate from the $2,999 service fee.
Yes, subject to the applicable Business Story service terms and full payment.
Businesses can use the delivered final content commercially in their own marketing, including on websites, social media, email campaigns and other relevant business channels.
For Story Spotlight and Story Amplify, this can include the final feature video and delivered short-form assets.
FIA may also retain agreed publication and portfolio rights as set out in the applicable service agreement.
Someone Is Looking for a Business Like Yours.
Give them more than a listing. Tell them:
- Who you are?
- Why you started?
- What you do?
- What makes you different?
- Why they should discover your business?
Your Story Deserves To Be Found.
Book Your Call Now