Product Description

Story Amplify – Don’t Just Tell Your Story. Give It More Opportunities to Be Discovered.

You’ve built something meaningful. Now let your story travel further.

Every business has a beginning.

An idea.

An ambition.

A challenge.

A person who believed it could become something real.

Some businesses begin around a family kitchen table.

Others start with years of experience in a particular trade.

Some are created because an entrepreneur sees an unmet need.

And others grow from a determination to offer customers something better.

Your journey may look different from everyone else’s.

But one thing remains true.

Your business is more than the products or services you sell.

It’s the people who built it.

The decisions that shaped it.

The customers who supported it.

And the purpose that continues to move it forward.

The challenge is communicating that story to people who don’t yet know your business.

A written feature can explain your journey.

A video can help viewers connect with your voice and environment.

Short-form content can introduce meaningful parts of that story in a format suited to social media.

And a thoughtfully managed promotional campaign can create additional opportunities for relevant audiences to encounter the content.

What if all those elements came together as one professional storytelling experience?

That’s why we created Story Amplify by Find It All.

From your business journey to a complete editorial and social storytelling campaign.

Story Amplify is FIA’s most comprehensive fixed-price Business Stories package.

For CAD $2,999 one-time, we combine professional editorial writing, on-location filming, feature-video editing, short-form creative production and an agreed paid social launch campaign.

We begin with a structured 20-question business questionnaire and discussion.

We use your answers to develop a polished written Business Story and ten FAQs.

Then we visit your business for an on-location video session of approximately 60–90 minutes, filming your founder or owner interview and authentic business footage.

From the approved footage, we prepare an edited feature video of approximately two to four minutes.

We also create four vertical reels or shorts, with suitable hooks, subtitles, brand elements and accompanying social caption copy.

Finally, we configure and manage the agreed paid social launch campaign, designed to introduce your story to an appropriate audience.

The recommended advertising budget is CAD $250–$300, paid separately from FIA’s service fee.

One real business. One authentic story. Multiple professionally prepared ways to share it.

Everything Included in Story Amplify

Your Story Amplify investment includes the approved editorial, production and promotional deliverables below.

Feature	What’s Included
Business Discovery & Editorial Development
Business Questionnaire / Interview	20 questions
Written Questionnaire Option	Included
Main Editorial Narrative	Developed from approximately 10 answers
FAQ Development	Approximately 10 answers
Professional Story Writing	Included
Editorial Formatting	Included
Founder / Business Introduction	Included
Business Products & Services	Included
Business Differentiators	Included
Written Feature & Visuals
Published FIA Business Story	1
FAQ Section	10 FAQs
Client-Supplied Photographs	Included, subject to quality and rights
Relevant Calls to Action	Included
Website / Booking / Call / Enquiry Links	Included where suitable
Basic SEO Formatting	Included
Story Title, Headings & Metadata	Included where supported
FIA Internal Links	Included where supported
Written-Story Revision	1 round
On-Location Video Production
Filming Session	One session, approximately 60–90 minutes
Business Locations Filmed	1
Primary Interviewees	1
Founder / Owner Interview Filming	Included
Exterior / Interior Business B-Roll	Included where practical
Product / Service Footage	Included where practical
Team / Workplace Footage	Included where practical
Feature Video & Footage
Edited Business Feature Video	1
Approximate Video Length	2–4 minutes
Video Embedded in FIA Story / Profile	Included where supported
Raw Filming Footage	Provided unedited/as-shot
Short-Form Social Content
Edited Vertical Reels / Shorts	4
Approximate Reel Length	15–45 seconds each
Video Aspect Ratio	9:16 vertical
Reel Hooks	Included
Reel Subtitles	Included
Suitable Brand Elements	Included
Social Caption Copy	4 captions, one per asset
Paid Social Promotion
Paid Social Campaign Setup	Included
Paid Social Campaign Management	Included for agreed launch campaign
Primary Campaign Direction	Meta-focused unless otherwise scoped
Campaign Duration & Targeting	Agreed before launch
Recommended Media Spend	CAD $250–$300, separate
Campaign Summary	Included
Basic Reach / Engagement / Click Metrics	Where available
FIA Publication & Discovery
FIA Business Listing / Profile Connection	Included
Published Story & Feature Video	Included where supported
Commercial Scope & Exclusions
One-Time FIA Service	CAD $2,999
Advertising Spend	Not included
Additional Shoot Locations	Separately quoted
Additional Interviewees	Separately quoted
Extended Filming / Travel	Separately quoted
Specialist Production	Separately quoted
Ongoing Monthly Social Management	Not included
Ongoing Paid Ads Retainer	Not included

The four short-form videos are additional edited deliverables derived from the approved filming and available material. They are not four additional filming sessions. The paid social launch campaign is a one-time agreed promotion, not an ongoing advertising subscription.

Is Story Amplify Right for Your Business?

Story Amplify is designed for businesses that want more than a written profile or one documentary-style video.

It’s particularly suitable for:

Established local businesses ready to introduce themselves more professionally

You have a meaningful story, a real workplace and valuable services to showcase.

Independent founders who want to build a recognizable brand identity

You want customers to understand the person behind the company.

Family businesses with histories worth sharing

Your journey, values and experience can be an important part of how customers understand your brand.

Professional service providers

You want to explain your expertise, humanize your company and show the environment where your work happens.

Retail, hospitality and customer-facing brands

Your products, team and workplace provide strong opportunities for authentic video content.

Businesses planning a brand-awareness initiative

You want a coordinated feature, reels and promotional campaign around a particular storytelling moment.

Business owners who want content they can retain

You value the original raw footage, edited feature video and reusable final storytelling assets.

If you only need a professionally written story, Business Story may be the better choice.

If you want a written feature plus filmed interview and feature video without the additional reels or promotion, Story Spotlight offers that scope.

Why Story Amplify Can Be Valuable for Your Brand

1. Turn your business journey into a professional story

Your customers may know what you sell without understanding why your business exists.

Story Amplify begins with the information you provide through twenty questions.

FIA develops an editorial narrative around your background, business identity, services and differentiators.

The goal is to communicate your story clearly and authentically.

2. Let people hear your own voice

Some experiences are better expressed by the person who lived them.

Story Amplify includes an on-location filmed interview with the founder or owner.

This gives viewers a chance to hear you speak about your journey in a natural setting.

3. Show the real environment behind the business

Your workplace can communicate details that ordinary descriptions may not capture.

A studio.

A workshop.

A store.

A professional office.

A restaurant.

Story Amplify includes practical B-roll footage to help show your business environment and activities.

Filming depends on access, permissions and what can reasonably be captured during the session.

4. Create a complete feature video

The edited two-to-four-minute feature video brings the interview and appropriate supporting visuals together.

It becomes the central video asset of the storytelling project.

The final length depends on the quality and quantity of usable footage.

5. Turn one shoot into four additional short-form videos

A longer feature video and a short social reel serve different viewing situations.

Some people may enjoy learning about the full business journey.

Others may first encounter a short introduction, a founder insight or a compelling workplace moment.

Story Amplify includes four edited vertical reels, each targeted at approximately 15–45 seconds.

We use suitable footage to prepare concise, professional story-led assets.

6. Present your reels professionally

Short-form video needs more than an interesting clip.

The way the opening is framed, how subtitles appear and how the brand is represented can affect the viewing experience.

Story Amplify includes suitable hooks, subtitles and branding for the four reels.

Customer-provided logos and other brand materials are used where required.

7. Receive social caption copy

A professionally prepared reel benefits from an appropriate written introduction.

Story Amplify includes caption copy for all four short-form assets.

The text can be adapted to the agreed primary promotional platform.

This is a one-time content deliverable, not monthly social management.

8. Give your story a paid promotional launch

Publishing a story makes it available for discovery.

Promotion creates another opportunity to introduce it to relevant audiences.

Story Amplify includes setup and management of one agreed paid social launch campaign, normally Meta-focused unless otherwise scoped.

The campaign’s duration, targeting and purpose are agreed before activation.

FIA manages the approved campaign; the customer funds the separate advertising budget.

9. Understand the campaign activity

Story Amplify includes a campaign summary, using available advertising platform information.

This may cover relevant reach, engagement and click activity.

The summary helps provide visibility into the promotional campaign, but it cannot guarantee particular audience or business outcomes.

10. Keep your original footage

Your raw video footage is supplied as unedited/as-shot files.

That gives your business access to the original material captured during the approved filming session.

The raw files may be useful if you later commission additional editing or content production, subject to applicable usage rights.

11. Connect the content to your FIA presence

Your written story is published on Find It All and linked to your relevant business profile.

The edited feature video is embedded where supported.

Appropriate calls to action can connect interested readers with your website, booking process or other customer contact points.

12. Create an authentic introduction rather than an exaggerated advertisement

You don’t need to manufacture achievements or dramatic claims to tell a meaningful business story.

Your actual experience, team, workplace and purpose provide the foundation.

FIA’s approach prioritizes authentic information and professional presentation.

Story Amplify turns those elements into a coordinated storytelling package that your business can share across suitable channels.

Why Choose Find It All?

Because the people behind local businesses deserve to be discovered.

Think about the businesses that make a community memorable.

The independent store whose owner knows the neighbourhood.

The workshop where a skilled team takes pride in its work.

The restaurant built around a family’s traditions.

The service company founded by someone determined to create a better experience.

The professional who turned expertise into a business.

Behind each one is a personal journey.

And those journeys are part of what makes businesses different.

At Find It All, we believe the story behind a business matters.

Operated by Innovara Marketing Inc., Find It All is developing a Canada-first local business discovery and growth ecosystem.

Our wider vision brings together business listings, storytelling, professional services and useful resources for entrepreneurs.

Story Amplify combines editorial storytelling, original filming, short-form content and promotional support within that vision.

We focus on the real business behind the brand

Your story begins with your own answers and the details that make your company distinctive.

We do not rely on invented awards, fabricated customer experiences or exaggerated success claims.

We bring written and visual storytelling together

Different people connect with information in different formats.

Your written feature provides context.

Your interview provides a voice.

Your workplace footage adds visual detail.

Your short-form reels provide concise introductions.

We connect production with distribution

A professional story is valuable as content.

Story Amplify also includes one agreed promotional campaign, helping bring production and initial distribution together.

We keep service and advertising costs transparent

The CAD $2,999 price covers FIA’s approved professional service.

The media budget is funded separately and preferably paid directly to the advertising platform.

We do not disguise third-party advertising spend as part of the storytelling fee.

We believe in useful creative ownership

The final delivered content can be used commercially after full payment under the service agreement.

Raw footage is also supplied.

FIA publication and portfolio rights are addressed in that agreement.

We want business relationships to develop over time

Your first project may be a Business Story.

Later, you may want regular social media content, expanded local SEO or ongoing paid advertising.

FIA offers these as separately scoped services.

Our goal is to remain useful as your business grows.

We’re building a wider ecosystem of business discovery

A business listing helps people find essential information.

A story helps them understand the company.

A video brings the people and setting into view.

Promotional content can introduce that story to additional audiences.

Together, these elements reflect the business discovery and storytelling experience we’re working to build through Find It All.

What Happens After You Purchase Story Amplify?

Our process connects editorial discovery, on-location production, professional editing and one agreed paid promotional launch.

Step 1 — Welcome & Business Discovery

We confirm your business information, primary location, founder/interviewee and relevant storytelling goals.

We also review filming eligibility and standard service-area coverage.

Step 2 — Complete the 20-Question Questionnaire

You provide information about your journey, services, differentiators and business identity.

Approximately ten answers inform the written feature and ten support the FAQ section.

Step 3 — Share Materials & Confirm Permissions

You supply suitable photographs, relevant links, brand assets and any necessary permissions for the approved shoot.

Step 4 — Interview & Filming Planning

We identify the main storytelling themes and plan suitable on-location footage.

The standard session covers one business, one location and one primary interviewee.

Step 5 — On-Location Video Session

We conduct one session lasting approximately 60–90 minutes within the agreed standard service area.

The session includes the founder/owner interview and relevant workplace B-roll where practical.

Step 6 — Professional Written Story

We prepare the editorial narrative, business introduction, service information, ten FAQs and relevant calls to action.

Step 7 — Feature Video Editing

We create one edited feature video, approximately two to four minutes long, using the available footage.

Step 8 — Four Vertical Reels

We produce four edited 9:16 reels or shorts, targeting approximately 15–45 seconds each.

Suitable hooks, subtitles, branding and social caption copy are included.

Step 9 — Written Review & Final Preparation

You review the written Business Story and provide any factual corrections or approved changes through the included one-round revision process.

Other requested changes follow the approved production scope.

Step 10 — FIA Publication

We publish the Business Story on FIA and connect it with your relevant business profile.

The edited feature video is incorporated where supported.

Step 11 — Paid Social Campaign Planning

We confirm the campaign objective, target audience, duration, approved creative and advertising budget.

The recommended separate media spend is CAD $250–$300.

Step 12 — Campaign Setup & Launch

We configure and manage the agreed paid social launch campaign, normally through Meta unless another channel is specifically approved.

Launch is subject to client and advertising platform approvals.

Step 13 — Campaign Summary

Following the agreed campaign period, we prepare a summary of available platform activity, including relevant reach, engagement and clicks.

Step 14 — Content Delivery

We provide the final approved content and raw footage according to the applicable delivery and usage arrangements.

Step 15 — Future Storytelling Opportunities

If your business later wants ongoing content production or advertising management, FIA can assess those requirements through another approved service.

Important Service Information

We believe a professional storytelling campaign should be clear about production, promotion and deliverables.

One-time FIA price: CAD $2,999, before applicable taxes.

Editorial feature: One professionally written and published FIA Business Story.

Questionnaire: Twenty questions, with approximately ten answers informing the story and ten informing FAQs.

FAQs: Ten.

Written revisions: One round.

Filming: One session, up to approximately 60–90 minutes.

Standard shoot scope: One business, one location and one primary interviewee.

Edited feature video: One, approximately two to four minutes.

Raw footage: Included as unedited/as-shot files, subject to transfer and file-size limitations.

Vertical content: Four edited 9:16 reels or shorts, targeting approximately 15–45 seconds each.

Reel copy: Four social captions, plus suitable hooks, subtitles and branding.

Paid promotion: Setup and management of one agreed social launch campaign. Duration and targeting are established before launch.

Advertising budget: Separate. CAD $250–$300 recommended; customer-funded, preferably paid directly to the platform.

Campaign summary: Included, using available platform performance data.

Travel: Standard launch-area travel included. Extended travel is quoted separately before booking.

Additional production: Extra interviewees, locations, filming time, complex scripts, specialist equipment, permits, actors/models, drone work or advanced animation are separately quoted.

Reshoots: Client-requested reshoots are additional. FIA-caused production issues are handled under the applicable service terms.

Ongoing social media management: Not included.

Recurring paid advertising management: Not included.

Platform control: External advertising platforms determine approvals, restrictions and delivery eligibility.

Customer responsibilities: Provide accurate information, suitable assets, permissions, location access and timely approvals.

Content usage: Final delivered content may be used commercially after full payment, subject to the service agreement and FIA publication/portfolio rights.

Results: Video views, campaign reach, engagement, clicks, enquiries, leads and sales cannot be guaranteed.

Your Business Has a Story. Give It the Opportunity to Travel Further.

You’ve built something real.

A business shaped by effort.

A service developed through experience.

A product you’re proud to offer.

A team you believe in.

And a journey that deserves to be understood.

Your customers may first discover your business because they need what you offer.

But your story can give them another way to understand what makes your company different.

Story Amplify brings that story to life through writing, video and professional promotion.

An editorial feature people can read.

An interview where they can hear your voice.

Authentic footage that shows your business environment.

Four professionally prepared short-form videos.

And an agreed paid social campaign to introduce the content to relevant audiences.

Not guaranteed virality.

Not manufactured attention.

But a thoughtful, complete storytelling experience rooted in the real business you’ve built.

With Find It All, your story also becomes part of a wider Canada-first ecosystem dedicated to business discovery, entrepreneurship and community connections.

Story Amplify – CAD $2,999 one-time.

Advertising spend, applicable taxes and separately approved production expenses are additional.

Your Business. Your Voice. Your Story — Amplified with Find It All.