Product Description

Social Essentials – Show Up Consistently. Tell Your Story. Build a Brand People Remember.

Your business is doing great work. Is your social media showing it?

Think about the effort you put into your business every day.

Serving customers.

Managing employees.

Improving your products.

Delivering services.

Building relationships.

Solving problems.

There’s always something that needs your attention.

And somewhere between running your business and planning for its future, social media becomes another unfinished task.

You know your business should be posting more consistently.

You know potential customers look at social media to understand what businesses offer.

You know that an inactive or inconsistent account may not reflect the quality of your actual work.

But finding time to plan, design, write, edit and publish professional content isn’t always easy.

One week, you post regularly.

The next, you’re too busy.

Before you know it, weeks have passed since your last update.

Your business hasn’t stopped growing or working hard. But your online audience may not be seeing that activity.

That’s why we created Social Essentials by Find It All.

A professional social media presence, without the daily content-management burden.

Social Essentials is our foundational organic social media management service, designed for Canadian small businesses that want their brands to look active, organized and professional online.

For CAD $1,499 per month, with a three-month initial engagement, we develop and manage a consistent monthly content programme across two selected social platforms.

Your monthly plan includes 8 static or carousel posts, 4 edited short-form videos and up to 8 story frames, supported by content strategy, professional captions, branded design, scheduling, light community monitoring and performance reporting.

That’s 12 unique feed assets every month, along with supporting story content.

The service uses approved customer-supplied materials, available usable footage and other agreed content resources. A monthly on-site filming session is not included in Social Essentials.

The goal isn’t simply to fill your social media feed.

It’s to help your business communicate more consistently, present its services professionally and maintain an active brand presence.

You focus on running your business. We help you show the world what makes it worth discovering.

Everything Included in Social Essentials

A consistent social media presence requires planning, content creation, publishing and regular attention.

Here’s what your monthly investment includes:

Feature	What’s Included
Monthly Content Production
Static / Carousel Posts	8 unique assets per month
Reels / Short-Form Videos	4 edited assets per month
Total Unique Feed Assets	12 per month
Story Frames	Up to 8 per month
Social Platforms Managed	2
Content Strategy & Planning
Monthly Content Strategy / Themes	Included
Content Calendar	Included
Caption Writing	Included
Hashtag / Keyword Research	Basic
Trend Research	Basic
Design & Video Editing
Branded Graphic Design	Included
Carousel Design	Included within the 8-post allocation
Short-Form Video Editing	4 per month
Hooks / Subtitles / On-Screen Text	Included
Reel Covers / Thumbnails	Basic support where available
Publishing & Optimization
Scheduling & Publishing	Included
Cross-Platform Adaptation	Included
Social Profile Optimization	Basic
CTA Optimization	Included
Community Management
Community Monitoring	Light monitoring, approximately 3 business days per week
Comment Responses	Light, approved-response basis
Direct Message Monitoring	Light routing only
Analytics & Improvement
Monthly Analytics Report	Included
Performance Recommendations	Included
Basic CTA / Conversion Tracking	Where available
Content & Production Scope
Reel Source Materials	Client/FIA-supplied usable footage, images or existing content
Founder / Team Content	Using supplied materials where available
Reactive / Trend-Led Content	Limited within monthly asset allocation
Client Approval Workflow	Included
Monthly On-Site Filming	Not included
Dedicated Photography Shoot	Not included
Dedicated B-Roll Shoot	Not included
Monthly Strategy Call	Not included; report guidance provided
Competitor Content Review	Not included
Engagement
Initial Service Term	3 months

The 12 monthly feed assets are unique creative pieces. Cross-posting the same asset to two platforms does not count as two separate pieces of content. Story frames are additional story-format content and may reuse or adapt approved assets.

Is Social Essentials the Right Choice for Your Business?

Social Essentials is designed for business owners who want a dependable professional social media presence but don’t require a full-scale content production operation.

It’s a great fit if you’re:

• An independent business owner: You need consistent social content but don’t have time to create and publish everything yourself.
• A local service provider: You want to communicate your services, share helpful information and maintain an active brand presence.
• A startup building brand recognition: You’re establishing your identity and want professional visual consistency from the beginning.
• An established company with inconsistent posting: Your business is active, but your social channels aren’t reflecting that activity.
• A business with usable existing content: You have photographs, videos, service imagery or team content that can be transformed into professional social posts.
• A company managing two important platforms: You want coordinated messaging without an unnecessarily complex content strategy.

Social Essentials can be particularly valuable for salons, restaurants, automotive services, home service companies, professional businesses, retailers, consultants and other independent Canadian businesses.

If your business requires original on-location filming every month, Social Growth may be a more appropriate package.

What Does Social Essentials Mean for Your Business?

1. Stay active without carrying the entire workload

When you’re running a business, social media can easily fall to the bottom of your priorities.

Planning content, preparing graphics, writing captions, editing reels and remembering to publish all take time.

Social Essentials brings these activities together in a structured monthly workflow.

Instead of beginning each week wondering what to post, your business has an agreed content calendar and professional publishing support.

2. Give your brand a more polished appearance

A strong business identity should feel recognizable across its digital channels.

Inconsistent graphics, messaging and presentation can make it difficult for customers to understand your brand.

Social Essentials includes branded graphic design, platform-appropriate captions, basic profile optimization and coordinated content themes.

The objective is to create a more cohesive professional presence that reflects your business.

3. Communicate your services more clearly

Your potential customers may not know everything your business offers.

They may follow your account without realizing that you provide a particular service, stock a specific product or solve a problem they currently have.

Through static posts, carousels, reels and stories, Social Essentials creates recurring opportunities to communicate what your business does.

These formats can help you explain services, answer common questions, highlight your business activities and share useful information.

4. Give short-form video a place in your content strategy

Short-form video provides another way to communicate with your audience.

Social Essentials includes four edited reels or shorts per month using suitable supplied or existing materials.

We can use appropriate footage, imagery, captions, hooks and on-screen text to create video content suited to the approved plan.

A monthly filming visit is not included, so the availability and quality of usable materials are important.

5. Keep your content coordinated across two platforms

Your business may communicate with customers through more than one social channel.

Social Essentials covers two selected platforms based on your audience and content requirements.

We adapt suitable assets for those platforms, including necessary formatting or caption adjustments.

This helps maintain more consistent messaging without pretending that republishing the same creative is a completely new content asset.

6. Give customers clearer next steps

A useful social media post can do more than attract attention.

It can help someone understand where to go next.

Depending on your business, that might involve visiting your website, making an enquiry, requesting a quote, calling your team or exploring your services.

Social Essentials includes CTA optimization to help connect relevant content with appropriate customer actions.

Results depend on audience interest, platforms and other factors; enquiries and sales are not guaranteed.

7. Maintain basic attention to your online community

A social media presence involves more than publishing.

Customers may comment on posts, ask questions or contact your accounts.

Social Essentials includes light community monitoring approximately three business days per week, with approved-response support and basic direct-message routing.

This is not a full-time customer service operation.

Sensitive issues, complex enquiries, sales quotations and decisions affecting your business remain your responsibility.

8. Understand what content resonates with your audience

Posting regularly is valuable, but reviewing available information can help you improve future decisions.

Social Essentials includes a monthly analytics report and performance recommendations.

We review relevant metrics such as reach, engagement, content patterns and available customer-action signals.

These insights can guide future content themes and creative choices.

They are not guarantees of future platform performance.

9. Build recognition through consistent professional communication

A recognizable brand develops through repeated, meaningful interactions.

When customers encounter content that clearly reflects your business identity and services, they have more opportunities to become familiar with what you offer.

Social Essentials creates a framework for showing up professionally and regularly.

Consistency doesn’t guarantee business growth, but inconsistency can make it harder for customers to understand and remember your brand.

Why Choose Find It All?

Because your business deserves more than someone who simply schedules posts.

At Find It All, we believe every business has a story worth communicating.

Behind every service, every product and every customer experience is a business built through effort, commitment and ambition.

Your social media should reflect that.

Not every business needs a viral video.

Not every brand needs to follow every trend.

And not every company needs a complicated content operation.

Sometimes, the right starting point is simply communicating professionally, consistently and with purpose.

That’s what Social Essentials is designed to support.

Operated by Innovara Marketing Inc., Find It All is developing a Canada-first business discovery and growth ecosystem.

Our wider vision brings together local business discovery, Business Stories, professional growth services and useful resources that help businesses develop their presence.

We want to understand the business behind the content

Your social media shouldn’t feel disconnected from the work you do.

We develop content themes around your services, products, offers, business identity and relevant opportunities.

The goal is to communicate something meaningful about your company rather than simply filling a calendar.

We value authentic business storytelling

Social content can help customers see the people, work and ideas behind a business.

With appropriate supplied materials, we can help transform real business activity into professional branded content.

This creates opportunities for customers to understand your company beyond a logo or business name.

We focus on building a professional foundation

Not every small business is ready for an extensive filming and community-management programme.

Social Essentials offers a structured starting point with a defined monthly content allowance, two platforms and manageable community support.

As your needs develop, you can consider more advanced social media packages.

We want to build a long-term relationship

Today, you might need professional social media management.

Later, your business may benefit from original video production, a Business Story, improved local search visibility, website development or paid advertising.

FIA offers opportunities to explore these services separately.

You remain in control of which services you purchase and when.

We believe in growing together

Our mission is to create stronger relationships between businesses and the communities they serve.

When businesses communicate their value more effectively, customers have more opportunities to understand the products, services and people behind them.

We want Find It All to be part of that journey — helping businesses tell their stories and strengthen their presence as they grow.

What Happens After You Purchase Social Essentials?

Our service process is organized around learning about your business, collecting usable content, developing an approved publishing plan and reviewing performance.

Step 1 — Welcome & Business Discovery

We begin by learning about your business, audience, services, brand personality and social media priorities.

We review the two platforms to be managed and collect the information needed to understand your communication goals.

Step 2 — Brand Assets & Content Collection

We gather your brand identity, relevant business details, approved photographs, existing videos and other usable content materials.

These resources form the foundation for the creative work included in Social Essentials.

Step 3 — Content Themes & Monthly Calendar

We develop the month’s content direction and calendar around your business services, relevant topics, offers and suitable seasonal opportunities.

Client approval is incorporated wherever required by the agreed workflow.

Step 4 — Content Creation & Editing

Our team creates the monthly assets:

• 8 static or carousel posts.
• 4 edited reels or short-form videos.
• Up to 8 story frames.

Assets are developed within the approved monthly scope and based on available usable materials.

Step 5 — Scheduling & Publishing

Approved content is prepared, adapted where appropriate and published across your two selected social platforms.

Publishing schedules depend on required approvals, supplied materials and platform access.

Step 6 — Light Community Monitoring

We carry out the agreed light monitoring, comment-response support and direct-message routing within the defined service limits.

Sensitive or important business decisions are escalated to your team.

Step 7 — Monthly Analytics & Recommendations

We provide a monthly report reviewing available performance indicators, content activity and relevant opportunities for improvement.

The findings help inform subsequent content planning.

Step 8 — Continuing Your Social Media Journey

Social Essentials includes a three-month initial engagement.

After that period, continuation is handled monthly according to the applicable service agreement.

You may also consider Social Growth or other FIA services if your content requirements develop.

Important Service Information

We believe professional social media management should be transparent about content, production and engagement limits.

Your investment: CAD $1,499 per month, before applicable taxes.

Initial engagement: Three months, with monthly billing. Continuation is monthly after the initial term, subject to the applicable agreement.

Platforms: Two selected social media platforms.

Monthly content: Eight static/carousel posts, four edited reels/shorts and up to eight story frames.

Unique assets: The eight posts and four reels represent twelve unique monthly feed assets. Cross-posting does not increase the unique asset count.

Footage: Reels are developed using suitable client-supplied materials or other agreed existing footage and imagery.

On-site filming: Not included. Additional original filming can be separately quoted.

Photography: Dedicated photography shoots are not included.

Community support: Light monitoring approximately three business days per week. This is not continuous inbox management or 24/7 customer service.

Direct messages: Light monitoring and routing only. Sales quoting, customer account support, refunds and regulated advice remain customer responsibilities.

Consulting: Monthly strategy calls are not included. Strategy guidance is provided through reports and related recommendations.

Approvals: Clients must provide timely materials, account access and relevant approvals. Delays may affect publishing schedules.

Advertising: Paid advertising management, advertising budgets and media spend are not included.

Additional costs: Influencer fees, UGC creators, premium software, specialist equipment, models, actors, extended travel, complex production and additional platforms are separate unless expressly quoted.

Content performance: Reach, engagement, follower growth, leads, conversions, sales and revenue are not guaranteed.

Your Business Has Something Worth Sharing. Let’s Make Sure People See It.

Every day, something happens inside your business that’s worth communicating.

A customer receives excellent service.

A team member finishes a project.

A product becomes available.

A new service is introduced.

Someone asks a question that other customers may also have.

These everyday moments can become opportunities to explain what makes your business valuable.

But without a consistent content strategy, they can easily go unnoticed.

Social Essentials helps bring structure, creativity and professional attention to how your business communicates online.

Instead of leaving social media to chance, you gain a defined monthly content programme that helps your brand stay active and recognizable.

With Find It All, you’re also connecting with a business-growth ecosystem that values authentic storytelling, community connection and long-term relationships.

Because your business isn’t just another account on someone’s feed.

It’s a story being built every day.

And that story deserves to be told professionally.

Social Essentials – CAD $1,499/month.

Stay Consistent. Show Your Value. Grow with Find It All.