Product Description

Social Authority – Build a Brand Presence That’s as Ambitious as Your Business

You’ve built a brand worth recognizing. Now give it the presence it deserves.

Think about everything your business represents.

The expertise you’ve developed.

The products or services you’re proud to offer.

The team responsible for delivering your promises.

The customers who trust you.

The reputation you’ve worked hard to establish.

There’s a real story behind every successful business.

But as your company grows, communicating that story becomes more demanding.

You may have several services to showcase, new offerings to introduce, a team worth highlighting, and customers who want to understand more about your brand.

A few occasional posts may no longer reflect the scale of your activities.

And managing a growing social media presence internally can become another significant responsibility.

Your business is evolving. Is your content keeping pace?

In a busy digital environment, the challenge isn’t simply to publish more.

It’s to communicate professionally, consistently and meaningfully.

To give customers opportunities to understand what your business stands for.

To show real people and real work.

And to create a recognizable experience across the platforms where your audience spends time.

That’s why we created Social Authority by Find It All.

A more comprehensive social media operation for brands ready to do more.

Social Authority is our highest-tier fixed-price organic social media management package, developed for established Canadian businesses that need a stronger content-production and community-management programme.

For CAD $3,999 per month, with a three-month initial engagement, we combine advanced content strategy, original on-site filming, professional design, short-form video production, publishing, community management and performance reviews.

Your monthly plan includes:

• 16 unique static or carousel posts.
• 12 edited reels or short-form videos.
• Up to 20 story frames.
• Management across up to 4 selected social media platforms.
• One on-site filming session of up to approximately 2 hours within the standard service area.
• Two monthly strategy calls.

That’s 28 unique feed assets each month, supported by enhanced original content capture, advanced reporting and more extensive audience-engagement support.

This isn’t simply about increasing the number of posts.

It’s about giving an established business a more organized creative operation — one that can communicate different aspects of its identity, products, services and people throughout the month.

Because a business with more to offer deserves more opportunities to tell its story.

Everything Included in Social Authority

A comprehensive social media presence requires coordinated strategy, original visuals, regular publishing, creative production and ongoing audience attention.

Here’s what’s included in your monthly Social Authority investment:

Feature	What’s Included
Monthly Content Production
Static / Carousel Posts	16 unique assets per month
Reels / Short-Form Videos	12 unique edited assets per month
Total Unique Feed Assets	28 per month
Story Frames	Up to 20 per month
Social Platforms Managed	Up to 4
Original Filming & Content Capture
On-Site Filming	1 session per month, up to approximately 2 hours
Filming Location	1 agreed location within the standard service area
Content Photography	Enhanced capture during monthly session
B-Roll / Workplace Footage	Expanded capture during monthly session
Founder / Team Content	Expanded
Reel Source Materials	Monthly FIA filming plus approved client assets
Strategy & Creative Planning
Monthly Content Strategy / Themes	Advanced
Content Calendar	Included
Caption Writing	Included
Hashtag / Keyword Research	Advanced
Trend Research	Advanced
Competitor Content Review	Included
Design & Video Editing
Branded Graphic Design	Enhanced
Carousel Design	Included within monthly post allocation
Short-Form Video Editing	12 per month
Hooks / Subtitles / On-Screen Text	Enhanced
Reel Covers / Thumbnails	Included where supported
Publishing & Optimization
Scheduling & Publishing	Included
Cross-Platform Adaptation	Included
Social Profile Optimization	Advanced
Call-to-Action Optimization	Advanced
Reactive / Trend-Led Content	Priority within monthly allocation
Community Management
Community Monitoring	Advanced weekday monitoring and proactive engagement
Comment Responses	Enhanced
Direct Message Monitoring	Enhanced
Analytics & Strategy
Monthly Analytics Report	Advanced
Performance Recommendations	Advanced
CTA / Conversion Tracking	Advanced where available
Monthly Strategy Calls	2
Account Management
Client Approval Workflow	Included
Initial Engagement	3 months

The 16 posts and 12 reels represent 28 unique monthly feed assets. Publishing an asset on multiple platforms does not increase the unique asset count. Story frames may reuse or adapt approved material. Production and monitoring remain subject to the agreed scope.

Is Social Authority the Right Choice for Your Business?

Social Authority is designed for established businesses that have enough ongoing activity, offerings or brand-development needs to benefit from a higher-volume content programme.

It’s especially suitable if you’re:

• An established brand with multiple offerings: You want to communicate a broader range of products, services and business activities.
• A business investing seriously in organic social media: You need professional content production and management rather than occasional posting.
• A company with strong visual storytelling opportunities: Your team, workplace, services, products or behind-the-scenes processes can support a regular supply of original video content.
• A brand operating across several social platforms: You want coordinated content management across up to four suitable channels.
• A business prioritizing stronger customer engagement: You want more extensive weekday community monitoring and response support.
• An ambitious business preparing for its next stage: You need creative output, filming and strategy reviews that can keep pace with your communication needs.
• A company without a complete internal content team: You want to access a structured external content-production and management service.

Social Authority can be particularly relevant to established retailers, automotive businesses, hospitality brands, specialty service providers, professional studios, beauty businesses and other companies with regular opportunities to showcase their work.

It is an organic social media service. Paid advertising management remains separate.

What Does Social Authority Mean for Your Business?

1. Communicate more of what makes your brand valuable

A business often has far more to share than one or two recurring promotional messages.

You may want to highlight different services, introduce products, answer customer questions, showcase your team or explain why your business approaches its work differently.

With 28 unique feed assets each month, Social Authority provides greater room for a varied content programme.

Rather than relying on the same message repeatedly, your business can communicate more dimensions of its identity through a structured creative plan.

2. Make original video a meaningful part of your brand presence

Customers may be interested in seeing what happens beyond the finished product or service.

How work is performed.

What your business environment looks like.

Who the people are behind the brand.

How products are prepared.

What makes your approach different.

Social Authority includes one filming session of up to approximately two hours each month, providing more time for planned original content capture than Social Growth.

Combined with 12 edited reels or shorts, this creates room for a broader video-led content programme using the footage and approved supporting assets available.

3. Show the people behind your business

People often want to understand who they’re dealing with.

A business’s team, founder and workplace can provide important context that isn’t always communicated through formal service descriptions.

Social Authority includes expanded founder/team content and workplace footage within the agreed production scope.

This can help communicate the experience, personality and human side of your business.

Complex interview productions, specialist filming and other advanced production requirements are separately quoted.

4. Build a recognizable identity across multiple platforms

Your customers may encounter your business across several social channels.

Maintaining a cohesive presence can become difficult when each platform is managed separately.

Social Authority covers up to four selected platforms, with coordinated scheduling, publishing and appropriate asset adaptation.

This helps bring your messaging, brand identity and content themes together while allowing for platform-specific presentation.

The selected channels are determined according to your audience and content requirements.

5. Create a stronger mix of educational, promotional and brand content

An established brand needs more than constant sales messages.

Customers may respond to helpful explanations, behind-the-scenes glimpses, demonstrations, relevant updates and meaningful stories about the business.

Our advanced monthly strategy and content planning help organize different topics around your business goals.

This provides a more deliberate creative direction without relying on unrelated trends or artificially manufactured excitement.

6. Give your audience more professional attention

When an account becomes more active, social interactions may also become more demanding.

Comments, messages and audience discussions require appropriate monitoring and response processes.

Social Authority includes advanced weekday monitoring, proactive engagement and enhanced comment and DM support within agreed limits.

This helps provide a more structured approach to routine community activity.

It is not 24/7 customer support or a replacement for your company’s sales and customer-service responsibilities.

7. Support clear customer journeys

Your social media should make it easier for people to understand what your business offers and where they can go next.

Depending on your business, that may involve visiting your website, enquiring about a service, making a booking, requesting a quote or exploring a product.

Social Authority includes advanced call-to-action optimization and available conversion tracking.

These features can help make your content more purposeful and provide useful customer-action information where supported.

They do not guarantee enquiries, sales or conversions.

8. Use content performance to guide future decisions

Publishing content is only one part of managing a brand.

Understanding available performance information can help shape what comes next.

Social Authority includes advanced monthly analytics reporting, competitor content review and performance recommendations.

The reporting may examine relevant reach, engagement, audience trends, content patterns and available conversion indicators.

These insights support informed planning rather than promising particular platform outcomes.

9. Benefit from more regular strategic collaboration

Your business priorities can change quickly.

New services may be introduced.

Seasonal opportunities arise.

Customer interests shift.

Your team may want to highlight particular offerings or adapt messaging.

Social Authority includes two strategy calls each month, providing structured opportunities to discuss priorities, upcoming content and available performance observations.

Additional consulting outside the approved scope can be quoted separately.

10. Respond to relevant opportunities without losing brand consistency

Some of the most useful content opportunities are timely.

An appropriate industry discussion.

A seasonal service.

An important business update.

A relevant trend that genuinely fits your brand.

Social Authority gives priority to reactive or trend-led content within its existing monthly content allocation.

This allows creative planning to respond to suitable opportunities while maintaining the agreed asset limits and approval process.

11. Create a more dependable external content operation

As a business grows, managing a sophisticated social media presence can require more than occasional creative work.

Planning, filming, editing, graphic design, caption writing, scheduling, community support and analytics all need coordination.

Social Authority brings these functions together within one recurring service.

The goal is to support a professional, organized and authentic social presence that can develop alongside your business.

Why Choose Find It All?

Because behind every recognizable brand is a business with something meaningful to share.

Your business is not just a collection of social media posts.

It’s the work you do.

The standards you’ve established.

The people who represent you.

The products and services you offer.

The customer relationships you’ve built.

And the ambitions you’re working towards.

At Find It All, we believe those things deserve to be communicated with care.

Operated by Innovara Marketing Inc., Find It All is building a Canada-first business discovery and growth ecosystem.

Our wider vision brings together local discovery, Business Stories, professional growth services and practical business resources.

Social Authority reflects our belief that business visibility and communication should connect to the real people, products and experiences behind a brand.

We approach content through the business behind it

We want to understand what makes your business different before turning those details into creative output.

Your services, audience, identity and communication priorities help guide our monthly themes and production planning.

We combine original storytelling with professional structure

A video of your team at work can be meaningful.

A professionally designed carousel can explain a service.

A relevant story update can communicate timely information.

A well-planned content calendar can bring those elements together.

Social Authority combines creative production with scheduling, reporting and ongoing management.

We value authentic brand communication

Not every trend suits every business.

Not every company needs to communicate in the same style.

And not every post needs to be promotional.

We prioritize content that reflects your actual business and makes sense for the audience you’re trying to reach.

We see social media as part of a bigger digital journey

Your social channels may be one important part of your business’s online presence.

As your priorities evolve, you may want to strengthen local SEO, develop your website, publish a Business Story or explore paid advertising.

FIA offers these as separate professional services that can be considered when appropriate.

Social Authority does not automatically include those services or guarantee any particular platform exposure.

We’re interested in growing alongside the businesses we serve

Our goal is to build useful professional relationships that extend beyond individual deliverables.

We want to understand how your business is developing and remain a resource as its needs change.

Because when businesses communicate their value more effectively, communities have more opportunities to discover the people and enterprises within them.

That’s part of the future Find It All is working to build.

What Happens After You Purchase Social Authority?

Our service process combines strategy, original content capture, professional production, publishing and ongoing community support.

Step 1 — Welcome & Business Discovery

We begin by learning about your business, audience, service offerings, brand identity and social media objectives.

We confirm the selected platforms, account access and relevant customer-communication requirements.

Step 2 — Advanced Content Strategy

We develop the monthly content direction around your business goals, suitable themes, important offerings and relevant communication opportunities.

We establish a content calendar and the appropriate approval workflow.

Step 3 — Production Planning

We review the content to be captured during the monthly filming session.

This may include workplace footage, service demonstrations, product-related visuals, founder/team content and other practical creative opportunities.

Step 4 — Monthly On-Site Filming

We conduct one filming session of up to approximately two hours at an agreed location within the standard service area.

This includes enhanced content photography and expanded B-roll capture within the approved scope.

Extra locations, extended filming, travel outside the standard area and specialized production require separate approval and quotation.

Step 5 — Creative Content Development

Our team prepares the approved monthly assets:

• 16 unique static or carousel posts.
• 12 edited reels or short-form videos.
• Up to 20 story frames.

The work includes relevant branded design, captions, editing, hooks, subtitles and supported reel covers.

Step 6 — Content Review & Approval

Content is reviewed according to the agreed approval workflow.

Client feedback, necessary permissions and approved information are incorporated before publishing where required.

Step 7 — Multi-Platform Publishing

We schedule and publish approved content across up to four selected social media platforms.

Assets are adapted where appropriate without increasing the number of unique pieces counted.

Step 8 — Advanced Community Management

We provide advanced weekday monitoring, relevant proactive engagement and enhanced comment/DM support within agreed service limits.

Sensitive issues and significant business decisions are escalated to your team.

Step 9 — Analytics & Strategy Reviews

We provide an advanced monthly analytics report and conduct two monthly strategy calls.

These are used to discuss performance observations, creative direction and upcoming priorities.

Step 10 — Continuing Your Brand Development

Social Authority has a three-month initial engagement.

After that period, continuation is monthly under the applicable agreement.

Additional services or expanded content production are separately scoped.

Important Service Information

We believe a premium monthly content service should be clear about exactly what is included.

Your investment: CAD $3,999/month, before applicable taxes.

Initial engagement: Three months, billed monthly. Continuation is monthly thereafter, subject to the applicable service agreement.

Platforms: Up to four selected social media platforms.

Monthly content: Sixteen static/carousel posts, twelve edited reels/shorts and up to twenty story frames.

Unique asset count: Twenty-eight unique monthly feed assets. Cross-platform publishing does not multiply the count.

Monthly filming: One session per month, up to approximately two hours, at one agreed location within the standard service area.

Content materials: Production uses FIA-captured footage and suitable approved client assets. Availability and suitability of filming subjects, premises and other resources can affect production.

Extra production: Additional filming time, extra locations, extended travel, models, actors, specialist equipment, drone work, permits, complex scripts, advanced animation and similar specialized requirements are separately quoted.

Community management: Advanced weekday monitoring and engagement within agreed limits. This is not around-the-clock customer service.

Sensitive enquiries: Refunds, account-support decisions, legal responses, regulated statements and significant business decisions remain customer responsibilities.

Strategy: Two monthly strategy calls are included. Additional consulting is separately quoted.

Client approvals: Timely brand information, content materials, account access, filming permissions and approvals are required. Delays may shift publishing schedules.

Advertising: Paid advertising management and media spend are not included.

Third-party expenses: Influencer partnerships, UGC creators, premium software and other approved outside costs are separate.

Performance: Content reach, views, follower growth, engagement, enquiries, sales and revenue are not guaranteed.

You’ve Built a Business Worth Recognizing. Let’s Give It the Presence It Deserves.

A strong brand isn’t built through one photograph.

One reel.

One campaign.

Or one moment of attention.

It’s shaped by repeated opportunities for people to recognize what the business represents.

The quality of its work.

The care of its team.

The experiences it provides.

The expertise it brings.

And the story that makes it different.

Social Authority helps your business communicate more of that story, more consistently and more professionally.

With original filming, twenty-eight monthly feed assets, expanded community engagement and advanced strategic support, you’re investing in a more comprehensive organic social media presence.

Not manufactured popularity.

Not guaranteed virality.

But a structured creative programme built around the real identity of your business.

And with Find It All, you’re partnering with a brand that believes lasting business relationships and strong local communities matter.

Your business has already invested in becoming worth recognizing. Let your social presence reflect it.

Social Authority – CAD $3,999/month.

Build Your Brand Presence. Tell Your Story. Grow with Find It All.