Find It All (FIA)

A Brand under Innovara Marketing Inc.
Designed By Adrian
Dated: 30th September 2026

COPYRIGHT & INTELLECTUAL PROPERTY POLICY

Document ID: FIA-POL-008
Version: 1.0
Status: ACTIVE — Company-Approved Publication Version
Classification: PUBLIC
Effective Date: 30th September 2026
Last Updated: 30th September 2026
Legal Operator: Innovara Marketing Inc.
Brand: Find It All (FIA)

1. Purpose

This Copyright & Intellectual Property Policy explains how intellectual-property rights are handled across Find It All (“FIA”).

It addresses matters including:

• FIA-owned content;

• FIA branding;

• business listings;

• photographs and videos;

• user-submitted content;

• reviews;

• Business Stories;

• trademarks;

• copyright;

• permissions;

• complaints;

• reported infringement;

• removal requests; and

• misuse of FIA intellectual property.

2. Who Operates FIA

Find It All (FIA) is a brand under Innovara Marketing Inc.

Innovara Marketing Inc. owns, operates and manages FIA.

References to “FIA,” “Find It All,” “we,” “us” or “our” mean Innovara Marketing Inc. operating the FIA brand unless the context clearly identifies another party.

3. What Is Intellectual Property?

Intellectual property may include rights associated with:

• written works;

• photographs;

• illustrations;

• videos;

• software;

• website content;

• designs;

• logos;

• business names;

• trademarks;

• databases and compilations;

• marketing materials;

• audio;

• graphics;

• original creative content;

• inventions; and

• other legally protected creations or identifiers.

Different forms of intellectual property may be protected differently under applicable law.

FIA-OWNED MATERIALS

4. FIA Intellectual Property

Subject to rights belonging to third parties, Innovara Marketing Inc. owns or controls intellectual-property rights in FIA materials that it creates or lawfully acquires.

These may include:

• the FIA website;

• original FIA written content;

• original designs;

• page layouts;

• software;

• code;

• workflows;

• databases and compilations where protected;

• graphics;

• icons;

• original photographs;

• illustrations;

• marketing materials;

• Business Story editorial content where FIA owns the applicable rights;

• documentation;

• policy materials;

• templates;

• videos;

• brand elements; and

• other FIA-created materials.

5. FIA Brand Assets

FIA brand assets may include:

• Find It All;

• FIA;

• FIA logos;

• FIA verification marks;

• FIA badges;

• slogans;

• taglines;

• visual identity;

• distinctive graphics;

• program names; and

• other brand identifiers.

Rights may arise through trademark registration, use, copyright or other applicable law depending on the asset.

6. No Transfer Merely by Visiting FIA

Accessing or using FIA does not transfer ownership of FIA intellectual property to the user.

Except where FIA expressly authorizes otherwise, users receive only the limited rights reasonably necessary to access and use FIA for its intended purpose.

7. Permitted Ordinary Use

Users may ordinarily:

• browse public FIA pages;

• link to public FIA pages;

• share links through ordinary social-sharing functions;

• print or save reasonable portions for personal or internal reference;

• use FIA functions as intended; and

• exercise rights available under applicable law.

This permission does not create ownership of FIA content.

8. Prohibited Exploitation

Unless FIA expressly authorizes it or applicable law provides otherwise, users must not:

• reproduce substantial FIA materials commercially;

• sell FIA content;

• license FIA content;

• republish substantial portions of the Platform;

• copy FIA branding for another business;

• create unauthorized FIA-branded websites;

• remove copyright or rights notices;

• falsely claim ownership of FIA content;

• create misleading copies of FIA verification badges;

• use protected FIA content to impersonate FIA; or

• exploit FIA intellectual property in a way that infringes Innovara Marketing Inc.’s rights.

9. Lawful Exceptions Remain Available

Nothing in this Policy is intended to eliminate:

• fair dealing;

• permitted quotation;

• lawful criticism or review;

• parody or satire;

• research;

• education;

• news reporting;

• other statutory exceptions; or

• other rights that applicable law makes available.

Any statutory conditions applicable to those rights continue to apply.

BUSINESS AND USER CONTENT

10. You Keep Ownership of Content You Own

Submitting content to FIA does not automatically transfer ownership of that content to Innovara Marketing Inc.

If you lawfully own content that you submit, you generally continue to own it unless a separate written agreement expressly provides otherwise.

11. Licence Needed to Operate FIA

When you submit content to FIA, you grant Innovara Marketing Inc. a non-exclusive, worldwide, royalty-free licence to:

• host;

• store;

• reproduce;

• format;

• resize;

• technically adapt;

• display;

• distribute;

• publish; and

• make the content available

to the extent reasonably necessary to operate, secure, improve, administer and promote the FIA Platform or your FIA presence.

This operational licence does not, by itself, transfer ownership of your content.

12. Promotional Use

Where content is submitted for a public FIA profile, Business Story, promotion or another public-facing FIA service, the applicable submission process or agreement may authorize FIA to use that content in connection with promoting:

• the relevant profile;

• Business Story;

• FIA service;

• FIA content;

• FIA social channels; or

• the FIA Platform.

Material promotional uses beyond reasonable expectations may be governed by additional consent or service terms.

13. Your Responsibility for Submitted Content

Before submitting content, you must have the rights, licences, permissions or other lawful authority necessary for FIA to use it as contemplated.

You must not knowingly submit material that infringes another person’s:

• copyright;

• trademark;

• privacy rights;

• publicity rights;

• confidential information;

• contractual rights; or

• other proprietary rights.

14. Content Supplied on Behalf of a Business

A person submitting content for a business represents that they have appropriate authority to provide that content for the intended FIA use.

This may include:

• logos;

• photographs;

• business descriptions;

• staff photographs;

• videos;

• promotional materials;

• product photographs; or

• testimonials.

PHOTOGRAPHS, VIDEO AND MEDIA

15. Photographs

Do not upload photographs merely because you found them:

• on Google;

• on social media;

• on another business’s website;

• in an image search;

• in a brochure; or

• elsewhere online.

Public accessibility does not automatically mean content is free to reuse.

16. Stock and Licensed Media

Where licensed or stock content is submitted, the person submitting it must ensure that the applicable licence permits the intended use.

Licence conditions may restrict:

• commercial use;

• modification;

• sublicensing;

• attribution;

• redistribution; or

• use in logos or trademarks.

17. People Appearing in Media

A person uploading photographs, video or other media involving identifiable individuals is responsible for obtaining any consent, release or other authority required for the intended use.

Additional care should be taken with media involving minors.

18. Unauthorized Media

FIA may remove or restrict media where FIA reasonably believes it:

• infringes copyright;

• violates privacy;

• was submitted without appropriate authority;

• violates another FIA policy; or

• creates material legal risk.

BUSINESS LISTINGS

19. Business Names and Logos

Businesses may submit names, logos and other brand materials for use on their FIA profiles where they have appropriate rights or authority.

Displaying a business’s trademark or logo in its directory listing does not mean FIA owns that trademark.

20. Informational Reference to Third-Party Brands

FIA may refer to third-party business names, trademarks or brands where reasonably necessary to:

• identify a business;

• describe a service;

• provide directory information;

• publish editorial content;

• compare or discuss businesses lawfully; or

• otherwise operate FIA.

Third-party marks remain the property of their respective owners.

21. No Implied Endorsement

The appearance of a third-party:

• trademark;

• logo;

• business name;

• product name; or

• service mark

on FIA does not automatically mean the third party sponsors or endorses FIA.

Similarly, FIA displaying a business does not automatically mean FIA endorses that business.

REVIEWS AND USER CONTRIBUTIONS

22. Review Content

Reviewers retain rights they may hold in original review content, subject to the licence granted under FIA’s Terms of Service.

That licence allows FIA to display and administer the review as part of the Platform.

23. Reviews Must Not Infringe Rights

Reviews must not contain unauthorized:

• photographs;

• copyrighted text copied from another source;

• confidential documents;

• copyrighted graphics; or

• other infringing material.

A review may discuss or criticize copyrighted works where lawful, but copying substantial protected material is a separate issue.

24. Reusing Reviews Outside FIA

Businesses do not automatically obtain ownership of a review merely because the review is about their business.

A business wanting to reproduce a review in:

• advertising;

• brochures;

• social media;

• websites; or

• other promotional materials

must ensure it has any permission or other legal right required for that use.

Testimonials must not be altered in a misleading manner.

BUSINESS STORIES

25. Business Story Materials

FIA Business Stories may contain a combination of:

• FIA-created editorial content;

• business-provided facts;

• interviews;

• quotations;

• business-owned photographs;

• FIA-created graphics;

• third-party licensed materials; and

• other approved content.

Different components may have different rights holders.

26. FIA-Created Business Story Content

Unless the applicable Business Story Service Terms or another written agreement provides otherwise, original editorial material created by Innovara Marketing Inc. for an FIA Business Story remains subject to FIA’s applicable intellectual-property rights.

Purchasing a Business Story does not automatically transfer ownership of all FIA-created editorial or design assets.

27. Business-Supplied Content

The featured business generally retains ownership of material it lawfully owns and supplies, subject to the licence and permissions necessary for FIA to create, publish and promote the Business Story.

28. Business Story Reuse

The applicable Business Story Service Terms or content agreement may explain whether and how the featured business may:

• share;

• link to;

• quote;

• reproduce;

• embed; or

• republish

the resulting Business Story or related FIA-created materials.

29. Sponsored Status Does Not Change IP Ownership Automatically

Paying for sponsored editorial content does not, by itself:

• transfer FIA’s copyright;

• transfer the business’s pre-existing intellectual property to FIA; or

• give either party unlimited rights to the other’s intellectual property.

The applicable agreement determines any additional rights.

DIRECT FIA SERVICES

30. Client Projects

For websites, marketing, design, content, automation, CRM or other professional services provided directly by Innovara Marketing Inc., intellectual-property ownership may be governed by:

• the Master Services Agreement;

• Statement of Work;

• service schedule;

• proposal;

• order; or

• other applicable agreement.

Those service-specific terms control the project-specific ownership arrangement.

31. Pre-Existing Intellectual Property

Unless otherwise agreed, a party does not automatically transfer ownership of intellectual property it owned before a project merely because that material is used during the project.

This may include:

• templates;

• code libraries;

• tools;

• frameworks;

• business logos;

• proprietary methods;

• client content; or

• pre-existing creative materials.

32. Third-Party Components

A project may contain third-party materials such as:

• software;

• plugins;

• fonts;

• stock images;

• themes;

• APIs;

• libraries;

• music; or

• licensed services.

Those components remain subject to their applicable third-party terms and licences.

FIA TRADEMARKS AND BRANDING

33. FIA Brand Use Requires Appropriate Authorization

Businesses, Affiliates, Service Partners and other participants must not use FIA branding in a way that falsely suggests:

• ownership of FIA;

• employment by FIA;

• government status;

• unrestricted agency authority;

• franchise ownership;

• certification;

• sponsorship; or

• endorsement

that FIA has not granted.

34. FIA Verification Badges

FIA verification badges and status graphics may be used only as FIA authorizes.

You must not:

• copy a badge to another business;

• create a fake badge;

• modify the badge’s meaning;

• represent a removed badge as current;

• create your own “FIA Certified” mark; or

• use a badge to imply a broader verification than FIA performed.

The meaning of FIA verification is governed by the Business Verification Standards.

35. Affiliates and Service Partners

Affiliates and FIA Service Partners may use approved FIA brand materials only in accordance with:

• their applicable agreement;

• FIA brand guidance;

• promotion rules; and

• any usage restrictions supplied by FIA.

Participation does not transfer ownership of FIA trademarks.

36. Domain Names and Social Handles

Users must not intentionally register or operate domain names, accounts or social handles designed to impersonate FIA or create a materially misleading impression of official FIA ownership.

Examples may include unauthorized accounts presented as:

• official FIA support;

• FIA verification;

• FIA Canada administration; or

• Innovara Marketing Inc. administration.

COPYRIGHT COMPLAINTS

37. Reporting Copyright Infringement

If you believe content appearing on FIA infringes copyright you own or are authorized to enforce, you may submit an intellectual-property complaint.

The report should identify the material clearly enough for FIA to locate it.

38. Information to Include

A copyright complaint should, where reasonably available, include:

• your full name;

• your contact email;

• business or organization, if applicable;

• identification of the copyrighted work;

• identification or URL of the FIA content complained about;

• explanation of your rights or authority;

• explanation of why you believe the FIA use is unauthorized;

• relevant supporting information; and

• confirmation that the information provided is accurate to the best of your knowledge.

Do not send unnecessary sensitive personal information.

39. Authorized Representatives

An authorized representative may submit a complaint for a rights holder.

FIA may request reasonable evidence showing the representative’s authority.

40. Insufficient Complaints

FIA may request additional information where a complaint does not reasonably identify:

• the work;

• the allegedly infringing material;

• the complainant’s rights; or

• the basis of the claim.

FIA is not required to guess what content a complainant means.

41. False or Abusive Complaints

Do not knowingly submit false intellectual-property complaints merely to:

• silence criticism;

• remove a competitor;

• suppress a lawful review;

• interfere with another business;

• obtain account information; or

• abuse FIA’s reporting process.

Abuse of reporting mechanisms may result in enforcement under FIA policies.

FIA RESPONSE TO IP COMPLAINTS

42. FIA May Review Reported Material

After receiving a sufficiently detailed complaint, FIA may:

• review the reported content;

• request more information;

• contact the submitting user where appropriate;

• temporarily restrict content;

• remove content;

• restore content;

• preserve relevant records; or

• take another reasonable step consistent with applicable law and FIA policies.

43. Removal Is Not an Admission

FIA’s decision to temporarily restrict or remove content while reviewing an intellectual-property dispute does not necessarily mean FIA has made a final legal determination that infringement occurred.

44. FIA Is Not a Court

FIA may make Platform moderation decisions, but FIA is not a court or intellectual-property tribunal.

Complex ownership disputes may need to be resolved between the parties or through an appropriate legal process.

45. Counter-Information

Where appropriate, FIA may allow the person who submitted the affected content to provide information explaining:

• ownership;

• permission;

• licence;

• fair dealing;

• another statutory exception; or

• another lawful basis for the use.

46. Court Orders and Legal Process

FIA will comply with binding court orders or other legally enforceable requirements applicable to Innovara Marketing Inc.

Parties seeking disclosure of non-public user information may be required to use appropriate legal process.

TRADEMARK COMPLAINTS

47. Reporting Trademark Misuse

A trademark owner or authorized representative may report FIA content that they believe unlawfully:

• impersonates their brand;

• creates confusion;

• counterfeits a mark;

• falsely claims affiliation; or

• otherwise infringes applicable trademark rights.

48. Descriptive or Referential Use

Not every reference to a trademark is infringement.

FIA may use third-party marks where lawful for purposes such as:

• identifying businesses;

• describing products;

• editorial discussion;

• reviews;

• comparison;

• commentary; or

• other legitimate reference.

FIA will assess complaints according to context and applicable law.

REPEAT INFRINGEMENT AND ENFORCEMENT

49. Repeated Infringement

Where FIA reasonably determines that an account repeatedly or deliberately infringes intellectual-property rights, FIA may take progressively stronger action.

This may include:

• warnings;

• content removal;

• upload restrictions;

• listing restrictions;

• account suspension; or

• termination.

50. Serious Misconduct

FIA may act more quickly where there is evidence of:

• deliberate counterfeiting;

• systematic content theft;

• fraudulent branding;

• repeated fake FIA badges;

• impersonation;

• unauthorized resale of FIA materials; or

• another serious rights violation.

DATABASES, COPYING AND SCRAPING

51. FIA Directory Information

Individual facts about businesses may have different legal treatment from original FIA content, database structure, selection or compilation.

The presence of factual information on FIA does not grant unrestricted rights to copy FIA’s protected content or database materials.

52. Bulk Extraction

Automated extraction, copying or republication of FIA content at scale may also be restricted by:

• FIA’s Terms of Service;

• Acceptable Use Policy;

• technical controls;

• database rights where applicable;

• copyright; and

• other applicable law.

Nothing in this Policy claims copyright over facts where copyright law does not provide it.

AI AND INTELLECTUAL PROPERTY

53. AI-Assisted Content

Users remain responsible for ensuring AI-assisted content submitted to FIA does not infringe third-party rights.

Do not assume content is free to use merely because an AI system generated it.

54. AI Outputs and Ownership

The intellectual-property status of particular AI-generated or AI-assisted material may depend on:

• how the material was created;

• human contribution;

• applicable provider terms;

• applicable law; and

• the specific facts.

FIA does not guarantee that every AI-generated output is copyright-protected, non-infringing or exclusively owned by the person who generated it.

CONFIDENTIAL INFORMATION

55. Confidential Information Is Different From Copyright

Copyright does not replace obligations relating to:

• confidentiality;

• trade secrets;

• privacy;

• contractual restrictions; or

• non-disclosure agreements.

Users must not submit another person’s confidential business information without appropriate authority.

MORAL RIGHTS AND ATTRIBUTION

56. Attribution

Where applicable law, licence terms or an agreement requires attribution, users must provide the appropriate credit.

Attribution does not create permission where permission is otherwise required.

57. Moral Rights

Nothing in this Policy should be interpreted as automatically waiving an author’s moral rights.

Any moral-rights waiver required for a specific project should be addressed in the applicable service or content agreement.

PRESERVING LAWFUL USE

58. Fair Dealing and Other Exceptions

Canadian copyright law provides exceptions in specified circumstances, including fair dealing for permitted purposes.

FIA does not prohibit conduct that applicable copyright law expressly permits despite contractual wording.

Users remain responsible for satisfying any legal requirements associated with the exception they rely upon.

59. Linking

Ordinary linking to a publicly available FIA page is generally permitted unless the link:

• falsely suggests endorsement;

• supports unlawful activity;

• circumvents access restrictions; or

• otherwise violates applicable law.

CHANGES TO THIS POLICY

60. Policy Updates

FIA may update this Policy to reflect changes in:

• intellectual-property law;

• FIA services;

• technology;

• content functionality;

• Business Stories;

• Marketplace functionality;

• reporting processes; or

• enforcement practices.

The current version will display the Last Updated date.

RELATED FIA DOCUMENTS

61. Related Policies and Agreements

This Policy should be read together with applicable FIA documents, including:

• Terms of Service;

• Acceptable Use Policy;

• Community Guidelines;

• Reviews & Ratings Policy;

• Business Verification Standards;

• Privacy Policy;

• Business Story Service Terms;

• Business Story Editorial Consent & Media Release;

• FIA Service Partner Agreement;

• Affiliate Program Terms; and

• Report a Concern / Abuse process.

Project-specific intellectual-property ownership may also be governed by an applicable Master Services Agreement, Statement of Work or service schedule.

INTELLECTUAL-PROPERTY ENQUIRIES

62. General Policy Questions

For general questions about this Policy, use the FIA Policy, Privacy & Legal Enquiry Form.

Select:

Policy / Document: Copyright & Intellectual Property Policy — FIA-POL-008

Suggested enquiry types include:

• Copyright Question;

• Trademark Question;

• FIA Brand Use Question;

• Business Story Rights Question;

• Content Licence Question;

• FIA Badge / Logo Question; or

• Other Intellectual Property Matter.

63. Reporting Intellectual-Property Infringement

For an actual infringement complaint, select:

Enquiry Type: Intellectual Property / Copyright Concern

and provide enough information to identify:

• the protected work or mark;

• the allegedly infringing FIA content;

• the relevant URL;

• your relationship to the rights holder; and

• the basis of the complaint.

For fraudulent impersonation or urgent Platform abuse involving intellectual property, FIA may also route the matter through Report a Concern / Abuse.

Please do not submit passwords, complete payment-card information or unnecessary sensitive personal information.

Policy Contact: privacyandterms@finditall.ca
Legal Operator: Innovara Marketing Inc., Toronto, Ontario, Canada
General FIA Contact: info@finditall.ca | +1 437 484 2532