Community Guidelines

Find It All (FIA)
A Brand Owned & Operated by Innovara Marketing Inc.

Document Reference: FIA-POL-005
Classification: PUBLIC — COMMUNITY GUIDELINES
Version: 1.1
Effective Date: 1 October 2026
Last Updated: 1 October 2026
Legal Operator: Innovara Marketing Inc.
Brand: Find It All (FIA)
Document Owner: FIA Trust, Community & Platform Operations

1. Purpose

These Community Guidelines explain the behaviour expected from people and businesses using Find It All.

FIA is intended to support a trustworthy local ecosystem where people can:

• discover businesses;

• connect with local providers;

• read and contribute reviews;

• purchase eligible products and services;

• share business information;

• participate in Marketplace activity;

• participate in Affiliate programs;

• access business resources;

• create growth opportunities; and

• interact respectfully with other members of the FIA community.

The purpose of these Guidelines is to protect the integrity, usefulness and safety of that environment.

2. Legal Operator

Find It All, or FIA, is owned, operated and managed by Innovara Marketing Inc.

FIA is a public-facing brand and platform operated by Innovara Marketing Inc.

3. Who These Guidelines Apply To

These Guidelines may apply to anyone interacting with FIA, including:

• visitors;

• registered users;

• Buyers;

• business owners;

• business representatives;

• listing claimants;

• Marketplace Sellers;

• Innovara when offering first-party Marketplace products or services;

• reviewers;

• Affiliates;

• Service Partners;

• Freelancers or Independent Sales Contractors where applicable;

• contributors;

• applicants;

• advertisers; and

• other FIA participants.

Additional role-specific rules may also apply.

4. Relationship With Other FIA Policies

These Guidelines should be read together with applicable FIA documents, including:

• Terms of Service

• Acceptable Use Policy

• Reviews & Ratings Policy

• Marketplace Seller Standards

• Marketplace Buyer Protection & Resolution Policy

• Affiliate Program Terms & Conditions

• Affiliate Promotion & Disclosure Guidelines

• Privacy Policy

• Copyright & Intellectual Property Policy

• Responsible AI & AI Usage Disclosure

• Trust Centre

Where a role-specific document imposes additional requirements, those requirements continue to apply.

PART I — COMMUNITY PRINCIPLES

5. Act Honestly

FIA participants should provide truthful information and should not deliberately mislead other users.

6. Treat People Respectfully

Users should communicate in a civil and respectful manner, including during:

• purchases;

• complaints;

• reviews;

• Seller interactions;

• Affiliate promotions;

• disputes;

• support requests; and

• business communications.

Disagreement does not justify harassment or abuse.

7. Respect Other People’s Rights

FIA participants should respect:

• privacy;

• intellectual property;

• contractual rights;

• personal safety;

• business identity; and

• other applicable rights.

8. Protect Marketplace Trust

Participants must not manipulate FIA systems, ratings, transactions, referrals or community features to create a false impression of:

• popularity;

• trustworthiness;

• demand;

• customer satisfaction;

• sales volume;

• Affiliate performance; or

• business legitimacy.

9. Be Transparent About Your Role

Participants must not deliberately misrepresent who they are or what authority they have.

This includes accurately distinguishing among roles such as:

• Buyer;

• Seller;

• Affiliate;

• business owner;

• Service Partner;

• Freelancer;

• Independent Sales Contractor; and

• Innovara/FIA staff.

PART II — RESPECTFUL CONDUCT

10. Harassment Is Not Permitted

Users must not use FIA to repeatedly target another person with abusive, threatening or intimidating conduct.

11. Threats

Users must not make credible threats of violence, physical harm or serious unlawful retaliation.

12. Intimidation

Participants must not pressure others through threats, coercion or intimidation in order to obtain:

• money;

• reviews;

• refunds;

• withdrawals of complaints;

• changes to ratings;

• Affiliate attribution;

• business concessions; or

• other improper advantages.

13. Abusive Communications

Repeated:

• insults;

• aggressive messages;

• degrading comments;

• targeted profanity;

• unwanted contact; or

• hostile communications

may result in moderation where they materially interfere with the FIA community.

14. Discriminatory Harassment

FIA should not be used to target people with degrading or threatening conduct based on protected or personal characteristics.

Legitimate discussion, criticism or disagreement is not automatically prohibited merely because it concerns sensitive topics.

15. Sexual Harassment

Unwanted sexualized harassment, threats or coercive sexual conduct is not permitted.

PART III — SAFETY

16. Safety Comes First

Participants should not use FIA in a manner that creates unreasonable risk of physical harm to others.

17. Dangerous Instructions or Conduct

Users must not use FIA community features to encourage dangerous unlawful activity or deliberately place others at serious risk.

18. Unsafe Products or Services

Users who become aware of a serious Marketplace safety concern should report it promptly.

Where appropriate, FIA may:

• review the offer;

• request information;

• restrict availability;

• preserve records; or

• take other reasonable action.

19. Emergencies

FIA support and reporting systems are not emergency services.

Immediate threats to health, safety or property should be directed to the appropriate emergency service or authority.

PART IV — FRAUD AND DECEPTION

20. Fraud Is Prohibited

Users must not use FIA to engage in fraudulent conduct.

Examples may include:

• fake transactions;

• false identities;

• fabricated business information;

• payment fraud;

• refund fraud;

• chargeback manipulation;

• fabricated delivery;

• false service completion;

• Affiliate fraud; or

• deliberate financial deception.

21. Scams

Users must not use FIA to operate schemes intended to obtain money, goods, personal information or services through deception.

22. False Business Identity

A person must not falsely claim:

• to own a business;

• to represent a business;

• to be licensed when they are not;

• to hold qualifications they do not possess; or

• to have authority they do not have.

23. Impersonation

Users must not impersonate:

• another individual;

• a business;

• Innovara Marketing Inc.;

• FIA staff;

• an Affiliate;

• a government organization;

• a regulator; or

• another identifiable entity

in a misleading manner.

PART V — BUSINESS LISTINGS AND CLAIMS

24. Accurate Business Information

Business information submitted to FIA should be truthful and reasonably current.

25. Claiming a Business

A user claiming control of a business presence must have appropriate authority to do so.

Review the Claim & Ownership Verification Declaration.

26. Listing Accuracy

Business listing information should not deliberately misrepresent matters such as:

• location;

• contact information;

• services;

• operating status;

• qualifications;

• pricing;

• business identity; or

• service areas.

Review the Listing Terms & Accuracy Declaration.

27. Verification Claims

A business that has completed an FIA verification process must not falsely represent FIA verification as:

• government certification;

• universal professional certification;

• a guarantee of performance;

• an endorsement of every claim made by the business; or

• permanent immunity from future review.

Review the Business Verification Standards.

PART VI — MARKETPLACE COMMUNITY CONDUCT

28. Seller Responsibility

Marketplace Sellers must act consistently with the Marketplace Seller Standards.

29. Seller Identity

Marketplace offers may be supplied by:

• Innovara Marketing Inc., acting as an identified first-party Innovara Marketplace Vendor; or

• approved independent Marketplace Sellers.

Participants should not falsely describe one as the other.

30. Affiliate Is Not the Seller

An Affiliate referring a Marketplace transaction does not become the underlying Seller.

The Seller identified for the applicable offer remains responsible for that product or service.

31. Fulfil Accepted Orders Honestly

Sellers must not knowingly create false records of:

• shipment;

• delivery;

• service completion;

• digital delivery; or

• Buyer acceptance.

32. No False Completion

An order must not be marked completed merely to:

• trigger Seller payout;

• end a Buyer issue window;

• avoid a refund;

• create Affiliate tier progress; or

• manipulate FIA records.

33. Buyer Conduct

Buyers must not knowingly make false claims involving:

• non-delivery;

• damage;

• missing goods;

• unauthorized payment;

• poor fulfilment; or

• refund eligibility.

34. Marketplace Disputes

Buyers and Sellers should participate honestly in FIA Marketplace resolution processes.

Review the Marketplace Buyer Protection & Resolution Policy.

PART VII — PRICING AND COMMERCIAL TRANSPARENCY

35. Accurate Pricing

Businesses and Affiliates should not deliberately publish materially misleading pricing.

36. No Fake Discounts

Participants must not knowingly use:

• false regular prices;

• fabricated discounts;

• fake savings;

• fictitious promotional pricing; or

• expired promotions represented as current.

37. No Hidden Mandatory Charges

Known mandatory commercial charges should not be deliberately concealed from Buyers.

38. Seller-Side Marketplace Fees

FIA’s Marketplace commercial fees are Seller/Vendor-side fees unless otherwise expressly stated.

Sellers and Affiliates must not falsely present FIA Seller-side fees as undisclosed mandatory Buyer surcharges.

PART VIII — REVIEWS AND RATINGS

39. Reviews Should Reflect Genuine Experience

Reviews should be based on genuine relevant experience.

40. Fake Reviews

Users must not create or arrange:

• fabricated positive reviews;

• fabricated negative reviews;

• fake customer accounts;

• coordinated review manipulation; or

• purchased review activity.

41. Review Incentives

Users must not improperly condition compensation or benefits on a required positive review where doing so would violate FIA’s review rules.

42. Competitor Review Abuse

A business must not use FIA to publish false negative reviews intended primarily to damage a competitor.

43. Honest Negative Reviews

A Seller must not retaliate against a Buyer merely for posting an honest critical review that complies with FIA policy.

44. Review Disputes

A business that believes a review violates FIA rules should use the appropriate reporting process rather than harassing the reviewer.

Review the Reviews & Ratings Policy.

PART IX — AFFILIATE COMMUNITY CONDUCT

45. Affiliate Transparency

Affiliates should clearly disclose material commercial relationships where required.

Review the Affiliate Promotion & Disclosure Guidelines.

46. Accurate Commission Claims

Affiliates must not misrepresent FIA’s standard commission structure.

The current standard model includes:

• 4% Base Commission on Qualifying Sales; and

• selected Tier Eligible offers with final standard rates of 5%, 10% and 15%.

The 4% Base Commission is included within the final tier.

47. No 20% or 30% Standard Affiliate Claims

Participants must not promote FIA’s current standard Affiliate model as offering a standard:

• 20% Affiliate tier; or

• 30% Affiliate commission.

48. Offer-Specific Tiers

Tier progress is ordinarily calculated separately for each specific Tier Eligible offer.

Users must not knowingly combine unrelated offers in order to falsely claim a higher Affiliate tier.

49. Attribution Integrity

FIA’s standard Affiliate model uses:

• a 24-hour protected referral window; and

• first-valid-click attribution.

Participants must not deliberately interfere with valid attribution.

50. Attribution Manipulation

Prohibited practices include:

• cookie stuffing;

• forced clicks;

• hidden referral injection;

• artificial click generation;

• false referral ownership;

• deliberate overwriting of another Affiliate’s valid protected attribution; or

• similar manipulation.

51. First-Sale Default

Unless an approved offer expressly states otherwise, Affiliate commission is first-sale-only for the applicable customer/offer relationship.

Affiliates must not mislead customers or other Affiliates by claiming permanent or lifetime commission rights where none exist.

52. Affiliate Versus Freelancer

Affiliate and FIA Freelancer/Independent Sales Contractor roles are separate.

Users must not falsely represent that Affiliate status automatically creates:

• employment;

• assigned sales duties;

• Freelancer status;

• Independent Sales Contractor status; or

• automatic entitlement to both compensation systems.

53. No Automatic Double Compensation

A transaction does not automatically qualify for both Affiliate commission and FIA Freelancer/Sales Contractor compensation.

PART X — SPAM AND UNWANTED PROMOTION

54. Do Not Spam

FIA must not be used for abusive or repetitive unwanted promotional activity.

55. Examples of Spam

Spam may include:

• mass repetitive messages;

• irrelevant promotional comments;

• automated promotional posts;

• repeated unsolicited DMs;

• deceptive messages;

• repeated unwanted solicitations; or

• similar disruptive activity.

56. Electronic Marketing

Affiliates, Sellers and businesses remain responsible for complying with applicable electronic-marketing requirements.

FIA participation does not automatically provide permission to market to another user.

57. Customer Information Is Not a Free Marketing List

Receiving customer information through an FIA transaction does not automatically authorize unrelated marketing.

PART XI — PRIVACY

58. Respect Personal Information

Users must not misuse personal information obtained through FIA.

59. Prohibited Data Misuse

Users must not knowingly:

• publish private customer information without authority;

• sell customer information without authority;

• disclose transaction information for unrelated harmful purposes;

• misuse contact details;

• stalk or harass people using FIA data; or

• use information for unauthorized purposes.

60. Buyer Information

Sellers should use Buyer information only for appropriate purposes such as:

• fulfilment;

• customer support;

• delivery;

• warranty administration;

• dispute resolution;

• lawful records; or

• other permitted purposes.

61. Affiliate Tracking

Participants must not attempt to bypass user privacy choices merely to preserve Affiliate attribution.

Review the Cookie & Tracking Policy and Affiliate Tracking & Attribution Disclosure.

PART XII — INTELLECTUAL PROPERTY

62. Use Content You Have the Right to Use

Users should only upload or publish content they have appropriate rights to use.

63. Unauthorized Content

Users must not knowingly publish unauthorized:

• photographs;

• logos;

• videos;

• written material;

• trademarks;

• copyrighted works; or

• other protected content.

64. FIA Branding

Participation in FIA does not transfer ownership of FIA branding or intellectual property.

65. Vendor Branding

Affiliates and other participants must not use Vendor branding in a manner that falsely implies ownership, authority or endorsement.

Review the Copyright & Intellectual Property Policy.

PART XIII — AI-ASSISTED CONTENT

66. AI Use Does Not Remove Responsibility

Users remain responsible for content they create, publish or approve using AI-assisted tools.

67. No Fabricated AI Claims

AI must not be used to fabricate:

• reviews;

• testimonials;

• customer experiences;

• qualifications;

• certifications;

• business credentials;

• product capabilities;

• transactions;

• delivery evidence; or

• endorsements.

68. Synthetic Impersonation

Users must not use materially deceptive synthetic media to falsely represent that a real identifiable person made a statement, gave an endorsement or participated in an event when they did not.

Review Responsible AI & AI Usage Disclosure.

PART XIV — MISINFORMATION ABOUT FIA

69. FIA Is Not Government

Users must not falsely represent FIA as:

• a government department;

• government licensing body;

• regulator;

• court; or

• universal certification authority.

70. No False FIA Endorsement

Businesses must not represent their FIA presence as an unconditional FIA guarantee of:

• quality;

• legality;

• professional competence;

• financial stability;

• customer satisfaction; or

• future performance.

71. No False Platform Scale Claims

Participants should not invent unsupported claims concerning FIA’s:

• user numbers;

• national coverage;

• sales volume;

• Marketplace adoption;

• Vendor count;

• Affiliate earnings; or

• other business metrics.

PART XV — SAFETY-SENSITIVE AND REGULATED CATEGORIES

72. Category Requirements

Certain categories may require additional:

• verification;

• licensing;

• insurance;

• declarations;

• eligibility review; or

• restrictions.

73. No Evasion

Users must not misclassify a regulated or higher-risk offering merely to avoid required review.

74. High-Risk Categories

Where applicable, participants may be required to follow the High-Risk Category Addendum.

75. Insurance Requirements

Where required, applicable insurance information must be accurate.

Review the Insurance Declaration & Acknowledgement.

PART XVI — ACCOUNT AND PLATFORM INTEGRITY

76. Account Security

Users are responsible for taking reasonable steps to protect their account access.

77. Unauthorized Access

Users must not attempt to access another person’s account, private information or restricted FIA systems without authorization.

78. Technical Abuse

Users must not deliberately interfere with FIA through:

• malicious automation;

• unauthorized scraping where prohibited;

• system interference;

• exploitation of vulnerabilities;

• malicious code;

• access-control circumvention; or

• other prohibited technical abuse.

Detailed technical restrictions may also appear in the Acceptable Use Policy.

PART XVII — MARKETPLACE MANIPULATION

79. Fake Orders

Users must not create fake orders merely to:

• improve rankings;

• generate Affiliate commission;

• generate artificial Seller volume;

• fabricate popularity; or

• manipulate FIA metrics.

80. Artificial Fulfilment

Users must not create false fulfilment records to make a fake or incomplete transaction appear legitimate.

81. Refund Manipulation

Participants must not coordinate artificial:

• purchases;

• refunds;

• partial refunds;

• chargebacks; or

• reversals

to create improper financial or Affiliate outcomes.

82. Tier Manipulation

Participants must not artificially manipulate Affiliate Tier Progress through:

• sham transactions;

• fake completion;

• coordinated false Buyers;

• delayed artificial refunds; or

• similar conduct.

PART XVIII — FAIR BUSINESS CONDUCT

83. No Coercive Business Practices

Users must not use threats, false information or improper pressure to force another participant to accept commercial terms.

84. Honest Negotiation

Where negotiation is permitted, participants should communicate material terms accurately.

85. No False Availability

Businesses and Affiliates must not knowingly claim false:

• inventory scarcity;

• appointment scarcity;

• time limits;

• closing deadlines; or

• availability

to pressure a transaction.

86. No Fake Urgency

Fake countdown timers or fabricated “last chance” representations are not permitted.

PART XIX — BUSINESS STORIES AND COMMUNITY CONTENT

87. Business Stories

Business Stories and editorial content must comply with applicable FIA terms and permissions.

Review the Business Story Editorial Consent & Media Release.

88. No Fabricated Business Stories

Participants must not knowingly submit fabricated:

• founder stories;

• business milestones;

• customer quotations;

• awards;

• credentials; or

• achievements.

89. Editorial Independence

Participation in a paid FIA service does not automatically entitle a participant to publish false or misleading claims through FIA editorial content.

PART XX — SERVICE PARTNERS

90. Service Partner Conduct

Service Partners must act consistently with applicable FIA Service Partner requirements.

91. No False Partner Status

A person must not represent themselves as an FIA Service Partner unless actually approved for that role.

92. Separate Responsibilities

Service Partner status does not automatically create:

• employment;

• ownership of FIA;

• regulatory authority;

• Seller status; or

• Affiliate status

unless the applicable separate relationship exists.

PART XXI — USERS AND CUSTOMER SUPPORT

93. Good-Faith Support Requests

Users should provide accurate information when seeking support.

94. No Abuse of Support Staff

Users may criticize decisions or raise complaints but should not harass, threaten or repeatedly abuse support personnel.

95. No False Escalation Threats

Users must not knowingly use fabricated legal, regulatory or safety claims solely to improperly pressure another participant.

This does not prevent a person from raising a genuine legal or regulatory concern.

PART XXII — DISPUTES

96. Use the Appropriate Process

Marketplace order disputes should normally use the applicable Marketplace process.

Broader complaints may use the Dispute Resolution & Complaints Policy.

97. Evidence Must Be Genuine

Participants must not submit knowingly false or altered evidence during a dispute.

98. No Retaliation

Users must not retaliate against another participant simply because that person used an FIA complaint, reporting, refund or dispute process in good faith.

PART XXIII — REPORTING CONTENT OR CONDUCT

99. Report a Concern

Users may report suspected violations through Report a Concern / Abuse.

100. Helpful Reports

Where practical, a report should provide enough information to understand the concern, such as:

• relevant account;

• business;

• listing;

• offer;

• order;

• review;

• Affiliate promotion;

• content;

• communication; or

• other relevant context.

101. False Reports

Users must not knowingly make false reports for the purpose of:

• harassing someone;

• harming a competitor;

• removing a legitimate review;

• interfering with an Affiliate;

• disrupting a Seller; or

• manipulating FIA enforcement.

PART XXIV — FIA REVIEW AND MODERATION

102. FIA May Review Reported Activity

FIA may review reasonably available information when investigating suspected Community Guidelines violations.

103. Context Matters

FIA may consider factors including:

• seriousness;

• context;

• frequency;

• intent where reasonably evident from evidence;

• prior conduct;

• impact;

• cooperation;

• correction;

• risk; and

• applicable role-specific rules.

104. Not Every Disagreement Is a Violation

FIA should not treat ordinary:

• criticism;

• negative reviews;

• commercial disagreements;

• refund requests;

• complaints;

• differing opinions; or

• lawful competition

as Community Guidelines violations merely because another participant dislikes them.

PART XXV — ENFORCEMENT

105. Possible Actions

Depending on the circumstances, FIA may take actions such as:

• provide guidance;

• request correction;

• remove or restrict content;

• remove a review where applicable;

• restrict an offer;

• require verification;

• require re-verification;

• invalidate improper Affiliate attribution;

• reverse ineligible Affiliate commission;

• restrict Marketplace access;

• restrict Affiliate participation;

• suspend an account; or

• terminate participation

where permitted by applicable terms.

106. Proportionate Response

Where appropriate, FIA may consider whether correction, warning or restriction is sufficient before stronger action.

Serious fraud, safety issues or repeated material misconduct may justify stronger action.

107. Immediate Restriction

FIA may apply an immediate temporary restriction where reasonably necessary to address a serious:

• safety concern;

• fraud concern;

• account compromise;

• Marketplace integrity risk;

• privacy concern; or

• other material platform risk.

108. Separate Financial Adjustments

Account or content enforcement does not prevent FIA from separately administering valid:

• refunds;

• Seller adjustments;

• chargebacks;

• Affiliate clawbacks;

• Negative Affiliate Balances; or

• other transaction corrections

under the applicable policies.

PART XXVI — APPEALS, QUESTIONS AND COMPLAINTS

109. Questions About Enforcement

A user may use the applicable FIA support process to ask for clarification about an enforcement action.

110. Broader Complaint Process

Where a user wishes to raise a formal complaint concerning FIA’s handling of a matter, the Dispute Resolution & Complaints Policy may apply.

111. No Guaranteed Reversal

Requesting further review does not guarantee that an earlier FIA decision will be reversed.

PART XXVII — POLICY CHANGES

112. Updating These Guidelines

Innovara Marketing Inc. may update these Guidelines as FIA’s:

• community;

• Marketplace;

• Affiliate systems;

• platform functionality;

• safety requirements;

• commercial programs; or

• operational needs

evolve.

113. Version Information

The current public version will identify its:

• document reference;

• version;

• effective date; and

• last-updated date.

PART XXVIII — RELATED DOCUMENTS

114. Core Community and Trust Documents

Users should review, where applicable:

• Terms of Service

• Acceptable Use Policy

• Reviews & Ratings Policy

• Privacy Policy

• Cookie & Tracking Policy

• Copyright & Intellectual Property Policy

• Responsible AI & AI Usage Disclosure

• Business Verification Standards

• Trust Centre

115. Marketplace Documents

Marketplace participants should also review:

• Seller Onboarding Centre

• Marketplace Seller Standards

• Marketplace Buyer Protection & Resolution Policy

• Marketplace Purchase Terms

• Marketplace Order, Fulfilment, Cancellation & Refund Standard

• Marketplace Affiliate Sales Disclosure

• Payment, Billing, Refund & Payout Policy

116. Affiliate Documents

Affiliate participants should also review:

• Affiliate Program Terms & Conditions

• Affiliate Application & Participation Declaration

• Affiliate Tracking & Attribution Disclosure

• Affiliate Promotion & Disclosure Guidelines

PART XXIX — CONTACT

117. Report a Community Concern

Community, Marketplace, Affiliate or platform abuse may be reported through Report a Concern / Abuse.

118. Policy, Privacy and Legal Questions

Questions regarding these Guidelines or FIA’s broader policy framework may be submitted through Policy, Privacy & Legal Enquiry.

119. Trust Centre

FIA’s public trust and policy framework is available through the Trust Centre.

PART XXX — FINAL COMMUNITY STANDARD

120. Core Community Expectation

FIA participants should use the platform in a manner that is:

• truthful;

• respectful;

• transparent;

• safe;

• commercially honest;

• protective of privacy;

• respectful of intellectual property; and

• consistent with the participant’s actual role.

121. Marketplace and Affiliate Integrity

Participants must not manipulate:

• Marketplace transactions;

• fulfilment;

• reviews;

• refunds;

• Affiliate attribution;

• Tier Progress;

• payouts;

• Seller records; or

• other FIA systems

to create false financial, reputational or commercial outcomes.

122. No Guaranteed Platform Outcome

Participation in FIA does not guarantee:

• Marketplace sales;

• customer leads;

• business growth;

• review scores;

• Affiliate earnings;

• Affiliate tiers;

• Seller revenue;

• platform ranking; or

• commercial success.

123. Final Interpretation

These Community Guidelines establish general behavioural standards across FIA.

More specific role-based documents may impose additional requirements.

Where a more specific applicable FIA policy addresses a particular subject in greater detail, users should follow that document together with these Guidelines.

End of Community Guidelines — FIA-POL-005 — Version 1.1