Product Description

Ads Growth – Turn Advertising Into a More Strategic Part of Your Business

You’re ready to reach new customers. But are your campaigns working together?

Think about the customers your business wants to reach.

Some are actively searching for the services you provide.

Others may discover your products while exploring social media.

Some might visit your website, compare options and leave before making an enquiry.

Others may need more information before deciding.

Each of these customers is at a different stage of making a decision.

And reaching them effectively can take more than a single advertisement.

Your business may already be investing in paid advertising.

Perhaps you’ve tried Google Ads, experimented with Meta campaigns or worked with someone who launched advertisements without giving you a clear understanding of the results.

You see clicks, impressions and numbers.

But you want to understand something more important:

Are your advertising activities meaningfully connected to the customers and business outcomes you’re trying to achieve?

As your business becomes more serious about customer acquisition, the complexity of advertising increases.

Different platforms offer different opportunities.

Campaigns require relevant messaging and thoughtful targeting.

Potential customers may need more than one interaction.

And measuring which enquiries eventually become valuable business opportunities can be challenging.

That’s why we created Ads Growth by Find It All.

A more comprehensive approach to paid customer acquisition.

Ads Growth is our Most Popular paid advertising management package for Canadian businesses ready to develop a more structured lead-generation or sales programme.

For CAD $2,199 per month, plus a CAD $1,299 one-time setup fee, we provide professional campaign strategy, setup, creative development, ongoing optimization and reporting across up to two relevant advertising platforms.

Your initial engagement is three months.

Depending on your business, the appropriate channel combination might include Google Ads and Meta Ads, Google Search and a suitable video/display channel, or another justified pairing.

We examine the customer journey, establish appropriate conversion events, develop relevant campaign structures and use available data to inform ongoing decisions.

The plan also includes remarketing where permitted and appropriate, broader creative testing, and a landing-page improvement allowance during onboarding.

The objective is to bring greater coordination, better measurement and more deliberate management to your advertising investment.

Your advertising budget remains separate from FIA’s professional service fees and under your control.

Everything Included in Ads Growth

Paid advertising becomes more complex as businesses expand their targeting, creative requirements and measurement needs.

Ads Growth brings together campaign architecture, tracking, creative development, optimization and reporting within a defined monthly management service.

Here’s what your investment includes:

Feature	What’s Included
Campaign Strategy & Setup
Business / Offer Review	Included
Competitor Research	Detailed
Keyword Research	Detailed where relevant
Audience Research	Detailed
Campaign Architecture	Approximately 4–6 active campaigns, based on account needs
Ad Groups / Ad Sets	Up to approximately 10
Geographic Targeting	Included
Budget Allocation Strategy	Included
Advertising Platforms	Up to 2 relevant platforms
Ad Account Ownership	Client-owned preferred
Tracking & Measurement Setup
Conversion Tracking Setup / Audit	Full, subject to access and compatibility
Google Analytics 4 / Tag Manager Review	Included
Meta Pixel / Conversions API	Included where relevant
Lead-Event Verification	Included
Ongoing Campaign Optimization
Campaign Monitoring	Weekly checks / active optimization
Search-Term Mining	Included
Negative Keyword Management	Included for search campaigns
Audience Optimization	Included
Placement Optimization	Included where supported
Bid / Budget Optimization	Included
Day / Device / Location Optimization	Enhanced where supported by data
Advertising Creative & Testing
Ad Copywriting	Included
New Creative / Copy Variants	Up to approximately 8 per month
Basic Static Ad Graphics	Included
Existing Video Adaptation	Included
A/B Testing	Ongoing where data supports testing
Remarketing & Audience Development
Remarketing	Included, subject to applicable rules
Custom Audiences	Included where permitted
Lead-Source Tracking	Included where technically available
Lead Quality Tracking	Lead → Qualified → Appointment/Sale where client provides data
Landing Pages & Conversion Support
Landing-Page Audit	Included
Landing-Page Build / Optimization	1 basic/template campaign page during onboarding OR significant optimization of an existing page
Call / Form Conversion Tracking	Included where technically supported
Shopping / Performance Max	Where specifically scoped
Basic CRM Feedback Loop	Where supported
Reporting & Strategic Support
Monthly Reporting	Detailed
Strategy Review	Monthly
Support Level	Enhanced
Engagement & Commercial Scope
Initial Engagement	3 months
Advertising Budget	Funded separately by customer
One-Time Campaign Setup	CAD $1,299
Monthly Management	CAD $2,199

Campaign and ad-group quantities describe the approximate supported scope, not a requirement to create unnecessary campaigns. Actual implementation depends on your objectives, budget, platform eligibility, available data and approved account requirements.

Is Ads Growth the Right Choice for Your Business?

Ads Growth is ideal for companies ready to invest more deliberately in digital customer acquisition and campaign measurement.

It’s particularly suitable if you’re:

• A growing service business: You want a structured way to reach people looking for your services and evaluate enquiry quality.
• An established business using paid advertising: You’re ready for more comprehensive optimization, creative testing and reporting.
• A company advertising across two channels: You want professional coordination between suitable platforms rather than managing them independently.
• A business with a meaningful customer-acquisition objective: You want to track relevant calls, enquiries, appointments, purchases or sales opportunities.
• A company with a customer sales process: You’re able to provide feedback about which enquiries are qualified and what happens after customers make contact.
• A business trying to improve its conversion journey: Your website or landing page may need refinement to support campaign traffic.
• An entrepreneur looking for stronger advertising insight: You want a monthly strategy review and understandable reporting.

Ads Growth is particularly relevant for professional service businesses, specialty retail, automotive companies, home service providers, appointment-based businesses and other Canadian companies seeking structured lead-generation or sales activity.

For significantly larger budgets, multiple funnels or more than two channels, Ads Scale or a custom enterprise programme may be more appropriate.

What Does Ads Growth Mean for Your Business?

1. Reach customers through a more coordinated platform strategy

Customers don’t all discover businesses in the same place.

Some search when they need something.

Others encounter a brand while consuming relevant content.

Ads Growth supports up to two appropriate advertising platforms.

The specific combination is determined by your audience, business offer and campaign requirements.

Rather than advertising everywhere simply because the platforms exist, we identify channels that make sense for your approved strategy.

2. Make the customer journey clearer

A potential customer may notice an advertisement, visit your website, explore your services and only later submit an enquiry.

That process involves more than one interaction.

Ads Growth includes conversion tracking setup or audit, landing-page review and lead-event verification.

Where suitable, we also implement remarketing within platform rules and available audience permissions.

The purpose is to build a more coherent path between advertising activity and relevant customer actions.

3. Improve how advertising performance is measured

Click counts alone rarely explain everything.

A business may want to know which ads generate enquiries, how many enquiries are qualified and whether those leads move towards appointments or purchases.

Ads Growth supports lead-source tracking and lead-quality stages using customer-provided information.

Where technically available, a basic CRM feedback loop can help connect advertising insights with later sales-process activity.

This enables more useful discussion of campaign quality, not just campaign volume.

Measurement remains subject to technical limitations and data availability.

4. Develop messaging around different audience needs

People may respond differently to the same offer.

Some are looking for service details.

Others want to understand benefits.

Some need reassurance about relevance or availability.

Ads Growth includes professional ad copywriting, suitable basic graphics and up to approximately eight new creative or copy variants each month.

We use approved business materials and appropriate creative adaptation to explore different ways of communicating your offer.

Extensive original filming is not included.

5. Use testing to inform campaign decisions

Advertising doesn’t always perform as expected.

An advertisement that looks impressive may not produce the customer response you anticipated.

Another message may perform differently with a particular audience.

Ads Growth includes ongoing A/B testing where enough data exists to support meaningful comparisons.

Available results can inform decisions about creative messages, targeting and other campaign elements.

We aim to learn from real information rather than assume that a particular creative approach will always work.

6. Improve the page customers visit after clicking

An advertisement can generate interest, but customers still need to understand what happens next.

If the destination page is confusing, incomplete or difficult to use, it may not support the advertising objective effectively.

Ads Growth includes a landing-page audit and, during onboarding, either one basic/template campaign landing page or significant optimization of an existing page.

This work remains within the approved scope.

Large website builds, extensive custom development and complex integrations are separate services.

7. Be more deliberate with your advertising budget

Different campaign types, audiences and placements can affect where your money is spent.

Ads Growth includes an approved budget allocation strategy alongside ongoing bid and budget optimization.

We also review relevant audience, placement, device, location and time-related performance where the platform and data support it.

Your business remains responsible for funding its advertising budget.

Our role is to professionally manage the agreed campaigns within the approved spending parameters.

8. Use remarketing where appropriate

Not every interested person takes action the first time they encounter your business.

Remarketing may create opportunities to reconnect with eligible audiences who have previously interacted with your content or website.

Ads Growth includes remarketing and custom audience work where technically appropriate and permitted by applicable platform and privacy rules.

Audience size, consent requirements and platform restrictions may limit these activities.

9. Gain a better understanding of lead quality

More leads don’t automatically mean more valuable opportunities.

For some businesses, the quality of an enquiry matters as much as the quantity.

Ads Growth supports a lead-feedback process that can distinguish initial leads from qualified enquiries and later customer actions when your business supplies the necessary information.

This helps develop a more useful picture of campaign performance.

It does not guarantee that enquiries will become appointments or sales.

10. Have an ongoing advertising strategy, not just an initial campaign launch

Advertising performance can change.

Competitors adjust budgets.

Creative messages become less effective.

Customer demand may fluctuate.

Platform policies and advertising systems evolve.

Ads Growth includes ongoing management, detailed monthly reporting and a monthly strategy review.

These activities create regular opportunities to evaluate the campaign programme and refine priorities.

The goal is to make advertising a more professionally managed and measurable part of your business — not simply a collection of advertisements that run without direction.

Why Choose Find It All?

Because advertising should support the business you’re working so hard to build.

Behind every advertising campaign is a real business.

A team delivering services.

A product developed through effort.

A company with a reputation to maintain.

An entrepreneur making decisions about how to invest limited resources.

At Find It All, we believe those realities should guide your marketing strategy.

Your business deserves advertising decisions grounded in what you actually offer, who you serve and what you’re trying to achieve.

Operated by Innovara Marketing Inc., Find It All is developing a Canada-first business discovery and growth ecosystem.

Our broader vision brings together business discovery, professional growth services, Business Stories and useful resources for local entrepreneurs.

Paid advertising is part of that wider effort to help businesses communicate their value and reach relevant audiences.

We start with business context

We want to understand your services, target customers, market and customer-acquisition objectives.

Campaign architecture should follow your actual business requirements.

This means considering more than the available advertising features.

We value meaningful measurement

The number of clicks or impressions can be useful, but businesses also need to understand relevant customer actions.

Ads Growth incorporates conversion tracking, lead-source information and available quality feedback into its reporting and optimization process.

We respect ownership and transparency

Client-owned advertising accounts are preferred.

Your media spend is separate from our fees.

You retain visibility into your advertising investment and relevant account performance.

We combine strategy with ongoing management

Ads Growth isn’t simply an account-setup service.

It includes ongoing monitoring, creative testing, optimization, reporting and strategy reviews within the approved scope.

That continuing management helps keep the programme aligned with available evidence and changing business needs.

We think about the broader business journey

Paid advertising may be one part of a larger growth strategy.

Your business may also need a stronger website, better local search visibility, consistent social content or a professional Business Story.

FIA offers these as separately scoped services when appropriate.

You can explore them as your business needs evolve.

We build relationships around realistic expectations

We don’t promise a fixed number of leads, guaranteed sales or a particular return on advertising spend.

Those outcomes depend on many factors beyond an agency’s control.

Instead, we focus on the professional service being delivered, the available information and the decisions that can reasonably be made from it.

We believe in growing together

Our long-term vision involves building relationships with Canadian businesses and helping create an ecosystem where entrepreneurs have opportunities to develop their presence.

We want to be a useful partner as those needs change.

Not by making unrealistic promises, but by delivering defined professional services and approaching business growth with clarity.

What Happens After You Purchase Ads Growth?

The service process is designed to establish your advertising objectives, develop a coordinated campaign structure, implement appropriate tracking and manage the approved programme over time.

Step 1 — Welcome & Business Discovery

We review your business, products or services, audience, operating markets and customer-acquisition goals.

We also examine relevant offers and the customer actions that matter to your business.

Step 2 — Advertising Account & Platform Review

We confirm up to two relevant advertising platforms and review the required account access.

Client-owned accounts are preferred, with media spend funded directly by your business wherever possible.

Step 3 — Research & Campaign Architecture

We complete detailed competitor, keyword and audience research appropriate to the selected platforms.

We then develop the campaign architecture and initial budget allocation strategy.

Step 4 — Measurement & Tracking Setup

We review or configure the agreed conversion tracking, relevant analytics tools, supported platform tracking and lead-event verification.

Required access, technical compatibility and appropriate customer consent may affect implementation.

Step 5 — Landing-Page Improvement

During onboarding, we deliver one of the following within the approved scope:

• One basic/template campaign landing page; or
• Significant optimization of an existing campaign landing page.

The selected approach is agreed based on the business and campaign requirements.

Step 6 — Campaign Creative & Build

We develop relevant campaign copy, basic graphics and suitable variations using approved assets.

The campaign structure is configured within the agreed account scope and submitted for the required approvals.

Step 7 — Campaign Launch & Active Optimization

Following necessary platform approvals, we launch the approved campaigns.

We conduct weekly checks and active optimization based on available results, including relevant audience, bidding, placement, search-term and creative improvements.

Step 8 — Lead & Conversion Review

Where suitable data is available, we review lead sources, conversion actions and customer-provided lead-quality feedback.

This helps connect campaign activity with relevant business outcomes.

Step 9 — Monthly Reporting & Strategy

We provide a detailed monthly report and one monthly strategy review.

These are used to discuss campaign performance, relevant findings, constraints and priorities.

Step 10 — Reviewing the Initial Engagement

Ads Growth has a three-month initial engagement.

As that period ends, your business can review the programme and its ongoing needs under the applicable agreement.

Expansion to additional platforms, higher-spend campaigns or advanced services is separately assessed.

Important Service Information

We believe professional paid advertising management should have clearly defined fees, allowances and limitations.

Monthly management: CAD $2,199, before applicable taxes.

One-time setup: CAD $1,299, before applicable taxes.

Initial engagement: Three months, billed monthly for ongoing management.

Advertising spend: Separate from FIA’s fees and paid by the customer, preferably through a customer-owned advertising account.

Platforms: Up to two relevant advertising platforms, as agreed during onboarding.

Campaign structure: Approximately four to six active campaigns and up to approximately ten ad groups/ad sets, according to actual needs.

Creative allowance: Up to approximately eight new creative/copy variants monthly, within the approved scope.

Landing pages: One basic/template campaign page during onboarding or significant optimization of one existing page. Major development is additional.

Conversion measurement: Tracking setup, analytics reviews and lead-event verification depend on technical compatibility, account access and reliable data.

Remarketing: Subject to audience availability, platform rules and applicable privacy requirements.

Lead-quality tracking: Requires the customer to provide appropriate lead feedback or compatible CRM information.

CRM feedback loop: Basic support where technically available; major integration work is not included.

Shopping / Performance Max: Only where specifically scoped.

Original production: Full original video filming, advanced creative production and substantial media shoots are separate.

Third-party expenses: Premium software, third-party call tracking, additional integrations and approved pass-through charges are separate.

Larger campaigns: Management of additional platforms, substantially expanded scopes and advertising expenditure above CAD $20,000 per month requires separate assessment or quotation.

Platform approvals: Advertising platforms control account eligibility, ad approval, policy enforcement and suspensions.

Performance: Leads, qualified enquiries, booked appointments, purchases, revenue, cost per acquisition and return on ad spend cannot be guaranteed.

Your Business Is Ready for More Than Simply Running Ads.

You’ve built something worth promoting.

A service that solves real problems.

A product customers may genuinely appreciate.

A team capable of delivering value.

And ambitions that deserve careful investment.

Paid advertising can help introduce your business to relevant audiences.

But a more mature advertising programme needs structure, thoughtful creative, reliable measurement and consistent attention.

Ads Growth brings those elements together.

With coordinated platform management, more extensive creative testing, landing-page support, lead-quality feedback and ongoing strategy reviews, you’re investing in a more deliberate approach to customer acquisition.

Not guaranteed leads.

Not automatic sales.

But a professionally managed advertising programme built around your business and its objectives.

And with Find It All, you’re becoming part of a wider business-growth ecosystem that believes in meaningful relationships and the value of local enterprises.

Ads Growth – CAD $2,199/month + CAD $1,299 one-time setup.

Advertising budget and applicable taxes are additional. Three-month initial engagement.

Reach More Intentionally. Measure What Matters. Grow with Find It All.