Product Description

Ads Scale – Build a More Powerful, More Connected Advertising Operation

Your business is growing. Your advertising strategy needs to keep pace.

Every established business reaches a point where attracting customers becomes more complex.

You may serve several types of customers.

You may offer a broad range of products or services.

You may operate in multiple markets.

And you may be investing a meaningful budget across different advertising channels.

At this stage, launching an advertisement is only one small part of the challenge.

The bigger questions become more important.

Which audiences should we prioritize?

How should our advertising budget be allocated?

Are the campaigns reaching customers at different stages of their buying journey?

Are our landing pages supporting the actions we want customers to take?

Which enquiries are genuinely useful to our business?

And how can we make better decisions using the information we already have?

When advertising becomes an important business investment, it deserves a more comprehensive management approach.

That’s why we created Ads Scale by Find It All.

Advanced paid advertising for businesses with bigger acquisition ambitions.

Ads Scale is our most comprehensive fixed-price Paid Advertising & Lead Generation package.

It is designed for established Canadian businesses with more demanding campaign requirements, larger advertising budgets, multiple customer-acquisition funnels or broader market objectives.

For CAD $3,499 per month, plus a CAD $1,999 one-time setup fee, we provide advanced advertising strategy, campaign architecture, tracking, creative testing, remarketing, landing-page support and ongoing optimization.

Your initial engagement is three months.

The service supports up to three relevant advertising platforms, selected according to your customers and business objectives.

Depending on your approved campaign scope, these may include Google Ads, Meta, YouTube, Microsoft Advertising, TikTok or LinkedIn.

Rather than treating each platform as an isolated activity, we work to create a more coordinated acquisition programme.

The objective is to help your business manage greater advertising complexity with clearer strategy, deeper measurement and more deliberate optimization.

Advertising spend remains separately funded and controlled by your business.

Everything Included in Ads Scale

A sophisticated advertising programme involves more than campaign creation.

It requires audience research, campaign planning, conversion measurement, creative testing, budget management and regular performance evaluation.

Here’s what your Ads Scale investment includes:

Feature	What’s Included
Advanced Campaign Strategy & Setup
Business / Offer Review	Included
Competitor Research	Advanced
Keyword Research	Advanced where relevant
Audience Research	Advanced
Campaign Architecture	Approximately 8–12 active campaigns, depending on account needs
Ad Groups / Ad Sets	15 or more where required
Geographic Targeting	Advanced / multi-area where scoped
Advertising Budget Allocation Strategy	Advanced
Advertising Platforms	Up to 3 relevant platforms
Ad Account Ownership	Client-owned preferred
Tracking & Measurement Setup
Conversion Tracking Setup / Audit	Advanced
Google Analytics 4 / Tag Manager Review	Advanced
Meta Pixel / Conversions API	Advanced where relevant
Lead-Event Verification	Advanced
Ongoing Campaign Optimization
Campaign Monitoring	Frequent / priority optimization
Search-Term Mining	Advanced for search campaigns
Negative Keyword Management	Included where relevant
Audience Optimization	Advanced
Placement Optimization	Advanced
Bid / Budget Optimization	Advanced
Day / Device / Location Optimization	Advanced, where supported by data
Advertising Creative & Testing
Ad Copywriting	Advanced testing
New Creative / Copy Variants	Approximately 12–16 per month
Static Ad Graphics	Enhanced
Existing Video Adaptation	Enhanced
A/B Testing	Advanced / systematic, where data allows
Remarketing & Audience Development
Remarketing	Advanced, multi-stage where permitted
Custom Audiences	Advanced where permitted
Lead-Source Tracking	Advanced
Lead-Quality Tracking	Advanced / CRM feedback where technically possible
Landing Pages & Conversion Support
Landing-Page Audit	Included
Campaign Landing Pages	Up to 2 scoped pages where needed
Call / Form Conversion Tracking	Advanced
Shopping / Performance Max	Included where appropriate
CRM Feedback Loop	Advanced where supported
Reporting & Strategic Support
Monthly Reporting	Advanced dashboard/report
Strategy Review	Biweekly
Support Level	Priority, within agreed business support arrangements
Commercial Scope
Initial Engagement	3 months
Monthly Management	CAD $3,499
One-Time Setup	CAD $1,999
Advertising Spend	Separate, funded by customer

Campaign counts are approximate scope allowances, not a promise to build unnecessary campaigns. Actual requirements depend on the business, budget, objectives, platform eligibility, technical access and approved strategy.

Is Ads Scale the Right Choice for Your Business?

Ads Scale is designed for businesses whose advertising programmes have moved beyond basic campaign management.

It’s particularly suitable if you’re:

• An established business investing more seriously in advertising: You need a structured approach to campaign allocation, testing and optimization.
• A company managing multiple customer journeys: Different services, products or customer groups may require distinct campaign funnels.
• A business advertising across several channels: You want more coordinated management across up to three relevant platforms.
• A company operating across broader service areas: You need more advanced geographic targeting within an agreed campaign scope.
• A business with an active lead-management process: Your team can share useful enquiry and sales-stage feedback to support campaign measurement.
• An e-commerce business with suitable technical infrastructure: You may benefit from shopping-related campaigns or Performance Max where appropriate.
• A business seeking stronger performance insight: You want advanced conversion tracking, reporting and more frequent strategic review.
• A company ready to assess acquisition at greater depth: You want advertising decisions connected more closely to customer actions and available business data.

For complex enterprise structures, extensive multi-location requirements or monthly advertising expenditure above CAD $20,000, a separately scoped enterprise arrangement may be necessary.

What Does Ads Scale Mean for Your Business?

1. Bring structure to a more complex advertising programme

As campaign requirements grow, it becomes harder to manage every element independently.

Different products, services, audiences and locations may need different messaging and targeting.

Ads Scale supports an advanced campaign architecture, including approximately eight to twelve active campaigns and fifteen or more ad groups or ad sets where required.

The goal isn’t to create unnecessary complexity.

It’s to organize the campaigns your business actually needs around clear objectives.

2. Coordinate advertising across up to three platforms

Your potential customers may encounter advertisements in different places and at different stages of making a decision.

Some actively search for solutions.

Others discover brands through social or video content.

Some have previously visited your website or interacted with your business.

Ads Scale allows professional management across up to three relevant platforms.

We select the channel mix according to the approved strategy, rather than advertising on every platform simply because it is available.

3. Develop a more sophisticated approach to customer acquisition

An advanced advertising programme may involve different campaigns for different customer needs.

One campaign might introduce your business.

Another may focus on a particular service.

Others may help eligible previous visitors consider taking the next step.

Ads Scale includes advanced audience research, multi-stage remarketing where permitted and systematic campaign planning.

This provides a more organized way to address different parts of the customer journey.

4. Improve how advertising results are measured

When advertising becomes a larger investment, the quality of measurement matters.

Ads Scale includes advanced conversion tracking, analytics review, lead-event verification and relevant platform tracking.

Where supported, these activities can help connect advertising with calls, forms, appointments, purchases or other meaningful customer actions.

Technical constraints, customer consent, attribution systems and available account data can limit what is measurable.

5. Connect campaign information with lead and sales feedback

A high number of enquiries doesn’t necessarily mean a campaign is producing valuable opportunities.

For many businesses, understanding what happens after an enquiry is important.

Ads Scale includes advanced lead-source tracking and lead-quality feedback where technically possible.

When compatible systems and customer cooperation allow, CRM feedback can inform the review of later customer actions.

This supports more informed decision-making about campaign quality and priorities.

6. Use more creative variations to understand your audience

As advertising programmes expand, one message may not suit every customer or campaign.

Ads Scale includes approximately twelve to sixteen new creative or copy variants per month.

These may include suitable static creative, revised messaging and adaptations of approved existing video materials.

We use systematic testing where campaign traffic and budget provide enough meaningful information.

Major original video production, specialized filming and complex creative projects are separately quoted.

7. Give remarketing a more developed role

A potential customer may visit your website without contacting the business immediately.

Others may interact with relevant content before they are ready to act.

Ads Scale includes advanced multi-stage remarketing and custom audience development where permitted and technically appropriate.

This can support different approved messages for eligible audiences.

Audience eligibility, privacy requirements and platform limitations apply.

8. Strengthen your landing-page experience

The quality of the page customers visit after clicking an advertisement can influence their experience.

A clear campaign page can explain the offer, present useful information and make the intended next step easier to understand.

Ads Scale includes a landing-page audit and up to two scoped campaign pages where needed.

These pages are intended to support the approved advertising programme.

Full website redevelopment, complex application features and extensive custom integrations are separate.

9. Improve campaign decisions through more active optimization

Advertising results can change over time.

Market competition fluctuates.

Audiences respond differently.

Creative content becomes less effective.

Budgets and business priorities evolve.

Ads Scale includes frequent, priority campaign optimization based on available information.

This can involve bidding, budget allocation, placements, audiences, search terms and other relevant campaign settings.

The frequency and nature of adjustments depend on the active campaigns and available data.

10. Support e-commerce campaigns where appropriate

Businesses selling products online may have additional advertising requirements.

Depending on eligibility, account configuration and the agreed strategy, Ads Scale may include Shopping or Performance Max campaigns where appropriate.

These campaign types require suitable product information, account setup, website functionality and relevant tracking.

Their inclusion is based on genuine business need, not an automatic requirement for every account.

11. Receive deeper reporting and strategic oversight

Advanced campaigns create more information to interpret.

Your business needs a clear understanding of what is happening and where attention may be required.

Ads Scale includes advanced monthly reporting or dashboard presentation, alongside biweekly strategy reviews.

These discussions help connect available performance information with changing business needs.

12. Build a more organized foundation for future advertising decisions

As your business grows, advertising can become an increasingly important part of commercial planning.

A structured campaign programme, better measurement and consistent review can make it easier to understand the advertising activity you are funding.

Ads Scale is designed to support that process.

Not by promising that every campaign will succeed, but by giving your business more comprehensive professional management and better-informed decision-making.

Why Choose Find It All?

Because when your advertising investment grows, understanding your business matters even more.

Your business has already invested in becoming what it is today.

You’ve built systems.

Developed expertise.

Served customers.

Learned from mistakes.

Refined your services.

And created opportunities for your company to grow.

Your advertising should reflect that work.

It should communicate the value you genuinely provide and focus on the audiences you’re trying to reach.

At Find It All, we believe marketing should begin with the business behind the campaign.

Operated by Innovara Marketing Inc., Find It All is developing a Canada-first business discovery and growth ecosystem.

Our wider vision includes local discovery, Business Stories, professional growth services and useful resources for entrepreneurs and established companies.

Ads Scale is one part of that broader commitment to helping businesses strengthen their presence and connect with relevant audiences.

We look beyond individual advertisements

An advertisement is one interaction in a broader customer journey.

That journey may involve website information, customer enquiries, sales conversations and other business activities.

Ads Scale incorporates campaign planning, landing-page support, conversion tracking and relevant lead feedback into a coordinated service.

We value strategy as much as execution

Publishing advertisements is only the starting point.

Understanding which campaigns are active, how budgets are allocated and what available performance data indicates requires ongoing work.

Our approach includes advanced analysis, optimization, testing and strategic reviews.

We believe in transparency

Your advertising spend remains separate from FIA’s service fees.

Client-owned advertising accounts are preferred.

We define the scope of the professional management service and explain applicable third-party expenses.

We understand that every business’s growth journey is different

A professional service company may need a different advertising approach from an online retailer.

A business serving one city may have different requirements from a company operating across multiple regions.

Campaign strategy should reflect these differences.

We want to support the broader business, not just one campaign

Your long-term priorities may involve website development, local SEO, social media, automation or professional Business Stories.

FIA offers related services that businesses can consider as their needs evolve.

Those services are separately purchased and are not automatically included in Ads Scale.

We believe in realistic, professional partnerships

Advertising performance is influenced by competition, customer demand, platform behaviour, tracking systems, budgets and the strength of the offer.

We don’t guarantee a particular cost per acquisition, return on ad spend, number of leads or sales result.

Instead, we aim to deliver the defined professional work and help you understand the information available.

We want to grow alongside the businesses we serve

Our mission is to build relationships that contribute to a stronger Canadian business ecosystem.

We want to remain useful as businesses grow, adapt and explore new opportunities.

Because business growth isn’t one campaign. It’s a continuing journey built through decisions, relationships and sustained effort.

What Happens After You Purchase Ads Scale?

Our process combines business discovery, advanced campaign planning, tracking setup, content preparation, ongoing optimization and strategic review.

Step 1 — Business Discovery & Acquisition Planning

We examine your business, products or services, customers, operating markets and acquisition objectives.

We discuss approved budget parameters and available performance information.

Step 2 — Advertising Platform & Account Review

We assess the appropriate mix of up to three advertising platforms.

Client-owned advertising accounts are preferred, with the customer responsible for funding platform expenditure.

Step 3 — Advanced Research & Campaign Architecture

We perform advanced audience, keyword and competitor research as appropriate.

We organize the required campaigns, targeting approaches and initial budget allocation strategy.

Step 4 — Tracking & Attribution Assessment

We review or configure the approved conversion-tracking infrastructure, analytics tools, relevant platform pixels or APIs and lead-event tracking.

Available implementation depends on site access and technical compatibility.

Step 5 — Landing-Page Planning

Where required, we develop up to two scoped campaign landing pages.

We also review relevant existing landing pages and identify suitable improvements.

Step 6 — Creative Development & Testing Plan

We create approved advertising copy and creative variants within the package allowance.

We establish appropriate testing priorities based on the campaign objectives and available budget.

Step 7 — Campaign Launch

Following client and platform approvals, we activate the approved campaigns.

We review initial campaign configuration and available tracking signals.

Step 8 — Ongoing Optimization

We perform frequent, priority reviews of relevant campaign elements.

This may include audience targeting, search terms, placements, bidding, budgets and creative performance.

Step 9 — Lead-Quality & Conversion Review

Where technically supported, we review conversion information and suitable customer-provided lead feedback.

Compatible CRM information may be incorporated into relevant reporting and analysis.

Step 10 — Reporting & Biweekly Strategy Reviews

We provide advanced monthly reporting and conduct biweekly strategy reviews.

These discussions help assess campaign activity, relevant performance trends and priorities.

Step 11 — Reviewing the Initial Engagement

Ads Scale has a three-month initial engagement.

We review ongoing requirements under the applicable agreement before determining the next stage.

Complex or substantially expanded campaigns may require a separately approved scope.

Important Service Information

We believe advanced advertising management should come with clear commercial terms and appropriate expectations.

Monthly management fee: CAD $3,499, before applicable taxes.

One-time setup fee: CAD $1,999, before applicable taxes.

Initial engagement: Three months, with monthly management billing.

Advertising spend: Separate and funded by the client. Client-owned advertising accounts are preferred.

Platforms: Up to three relevant advertising platforms, according to the agreed strategy.

Campaign architecture: Approximately eight to twelve active campaigns and fifteen or more ad groups/ad sets where genuinely needed.

Creative allowance: Approximately twelve to sixteen new creative or copy variants monthly within approved scope.

Landing pages: Up to two scoped campaign pages where needed. Major website redevelopment and complex custom functionality are separate.

Tracking and attribution: Advanced tracking and supported CRM feedback depend on data availability, appropriate consent, technical compatibility and account access.

Remarketing: Subject to audience size, privacy requirements and platform eligibility.

Shopping / Performance Max: Included where appropriate to the approved campaign strategy and technical circumstances.

Priority support: Priority service within agreed operating arrangements; not 24/7 emergency support.

Additional production: Full video shoots, specialist creative production and complex marketing assets are separately quoted.

Third-party fees: Premium software, tracking services and other approved outside expenses are additional.

Advertising expenditure above CAD $20,000/month: Requires separate review of management fees and campaign complexity.

Additional platforms: Managed only under a separately approved expanded scope.

Platform control: Advertising platforms determine ad approvals, eligibility, suspensions and policy enforcement.

Results: Leads, qualified enquiries, appointments, purchases, cost per acquisition, return on ad spend, revenue and profitability cannot be guaranteed.

You’ve Built a Business Ready for Bigger Opportunities. Give Your Advertising the Strategy It Deserves.

You’ve invested in your company.

You understand your customers.

You’ve developed products or services worth promoting.

And you’re ready to approach acquisition with greater ambition.

That ambition deserves thoughtful execution.

A more coordinated advertising structure.

Clearer measurement.

Creative testing.

Better-informed budget decisions.

And ongoing strategic attention.

Ads Scale brings these elements together in one comprehensive advertising management programme.

Not through promises of guaranteed performance.

Not by assuming that spending more automatically creates better results.

But through advanced planning, professional optimization and data-informed review.

With Find It All, you’re also joining a wider business-growth ecosystem that believes ambitious businesses deserve professional support and long-term relationships.

Ads Scale – CAD $3,499/month + CAD $1,999 one-time setup.

Advertising budget and applicable taxes are additional. Three-month initial engagement.

Advertise More Strategically. Measure More Meaningfully. Build Your Next Stage with Find It All.