Product Description

Growth Engine – Get Found. Stay Visible. Generate New Business Opportunities.

Your business is ready to grow. Is your marketing working together?

You’ve invested years of effort into building your business.

You’ve developed your services, built a team, earned customer trust and established a reputation that matters.

Now you’re looking ahead.

You want more people to discover what you offer.

You want a stronger online presence.

You want customers to understand why your business deserves consideration.

And you want your advertising investment to support meaningful business objectives.

But there’s a challenge many growing businesses encounter.

Your local SEO may be handled separately from social media.

Your social content may not reflect the services being advertised.

Your advertising campaigns may generate activity without giving you a clear picture of enquiry quality.

And your business story may never be communicated in a way that brings all those efforts together.

Each channel is doing something.

But are they working toward the same business goals?

That’s why we created Growth Engine by Find It All.

A connected marketing programme built around your next stage.

Growth Engine is our flagship, Most Popular integrated growth retainer for Canadian businesses ready to approach marketing as a coordinated ongoing programme.

For CAD $6,499 per month, plus a CAD $1,499 one-time setup fee, Growth Engine combines four approved FIA service components:

Local Growth: Ongoing local SEO management to help strengthen how customers discover your business through local search.

Social Growth: Consistent professional social media management with original monthly on-site filming, branded content and short-form video production.

Ads Growth: Structured paid advertising management across up to two relevant platforms, with campaign optimization, remarketing and improved conversion measurement.

A standard FIA Business Story: One professionally developed written Business Story during onboarding, bringing the people and purpose behind your business into the wider marketing conversation.

All of these activities are brought together through integrated strategy, reporting and performance recommendations.

Instead of running separate campaigns with disconnected priorities, we develop a coordinated marketing direction around your business, customers and growth objectives.

Get discovered through local search. Build recognition through content. Reach relevant audiences through advertising. Communicate your story with authenticity.

That’s the idea behind Growth Engine.

Everything Included in Growth Engine

Growth Engine combines the complete approved scopes of Local Growth, Social Growth and Ads Growth, plus one standard onboarding Business Story and integrated programme management.

Feature	What’s Included
Integrated Strategy & Onboarding
Initial Business / Offer Strategy	Included
Account & Access Onboarding	Included
SEO Baseline / Audit	Detailed
Social Profile / Content Review	Detailed
Paid Advertising Architecture	Included
Tracking / Conversion-Event Review	Integrated
Competitor Research	Detailed across relevant channels
Initial Content Planning	Included
Integrated Reporting Structure	Included where technically possible
90-Day Local SEO Roadmap	Included at onboarding
Local SEO Strategy & Research
Initial Local SEO Audit	Included
Local Keyword Research	Detailed
Competitor Analysis	Detailed
Competitor Gap Tracking	Up to 3 key competitors
Google Business Profile Management
Google Business Profile Audit	Included
Google Business Profile Optimization	Advanced
Primary / Secondary Category Review	Included
Google Business Profile Posts	Approximately 8 per month
Photo / Profile Optimization	Enhanced
Business Listings & Local Visibility
NAP Consistency Audit	Included
Citation Cleanup / Building	Expanded ongoing
Maps / Local Rank Tracking	Enhanced
Service-Area Optimization	Enhanced
Website & Technical SEO
Website Local SEO Review	Detailed
On-Page Local Optimization	Enhanced
Local Schema / Structured Data	Enhanced where appropriate
Technical SEO Fixes	Enhanced within agreed scope
Internal Linking	Enhanced
SEO Content, Reviews & Authority
Local / Service SEO Content Assets	Up to 2 per month
Local Link / Authority Outreach	Included
Review Generation Strategy	Workflow
Review Response Guidance	Managed workflow support
AI / Answer-Search Optimization	Included where relevant
Local SEO Conversion Tracking	Enhanced where available
Call / Form Conversion Reporting	Included where data is available
Organic Social Content
Static / Carousel Posts	12 unique assets per month
Reels / Shorts	8 unique edited assets per month
Total Unique Social Feed Assets	20 per month
Story Frames	Up to 12 per month
Social Platforms Managed	3
Original Social Content Production
Monthly On-Site Filming	1 session of approximately 60 minutes
Filming Location	1 agreed location within standard service area
Content Photography	Basic capture during monthly session
B-Roll / Workplace Footage	Included during monthly session
Founder / Team Content	Included where planned
Reel Source Materials	FIA filming + suitable approved client assets
Social Creative & Planning
Monthly Content Strategy / Themes	Included
Social Content Calendar	Included
Caption Writing	Included
Hashtag / Keyword Research	Enhanced
Trend Research	Included
Competitor Content Review	Basic
Branded Graphic Design	Included
Carousel Design	Included within monthly post allowance
Short-Form Video Editing	8 per month
Hooks / Subtitles / On-Screen Text	Included
Reel Covers / Thumbnails	Included where supported
Reactive / Trend-Led Content	Included within monthly allocation
Social Publishing & Engagement
Scheduling & Publishing	Included
Cross-Platform Adaptation	Included
Social Profile Optimization	Included
CTA Optimization	Included
Community Monitoring	Weekday monitoring within agreed limits
Comment Responses	Included within agreed limits
Direct Message Monitoring	Included within agreed limits
Paid Advertising Setup & Architecture
Business / Offer Review	Included
Advertising Competitor Research	Detailed
Advertising Keyword Research	Detailed where relevant
Audience Research	Detailed
Paid Advertising Platforms	Up to 2 relevant platforms
Campaign Architecture	Approximately 4–6 active campaigns
Ad Groups / Ad Sets	Up to approximately 10
Geographic Targeting	Included
Advertising Budget Allocation Strategy	Included
Ad Account Ownership	Client-owned preferred
Paid Conversion Tracking & Analytics
Conversion Tracking Setup / Audit	Full, subject to access
GA4 / Google Tag Manager Review	Included
Meta Pixel / Conversions API	Included where relevant
Lead-Event Verification	Included
Paid Campaign Management
Campaign Monitoring	Weekly checks / active optimization
Search-Term Mining	Included
Negative Keyword Management	Included where relevant
Audience Optimization	Included
Placement Optimization	Included
Bid / Budget Optimization	Included
Day / Device / Location Optimization	Enhanced where supported by data
Advertising Creative & Testing
Ad Copywriting	Included
New Ad Creative / Copy Variants	Up to approximately 8 per month
Basic Static Ad Graphics	Included
Existing Video Adaptation	Included
A/B Testing	Ongoing where data supports it
Remarketing & Lead Development
Remarketing	Included where appropriate and permitted
Custom Audiences	Included where permitted
Lead-Source Tracking	Included where technically available
Lead-Quality Tracking	Lead → Qualified → Appointment/Sale where client supplies data
Landing Pages & CRM Support
Landing-Page Audit	Included
Campaign Landing-Page Support	1 basic/template campaign page during onboarding OR significant optimization of an existing page
Call / Form Conversion Tracking	Included where technically supported
Shopping / Performance Max	Where specifically scoped
Basic CRM Feedback Loop	Where supported
Standard Business Story — Onboarding
FIA Business Story	1 standard written story during onboarding
Business Story Discovery / Questionnaire	Included within standard story scope
Professionally Written Business Story	Included
Business FAQs	Included within standard story scope
Client-Supplied Photographs	Used within approved story scope
Story Calls to Action	Included
FIA Business Profile Connection	Where supported and eligible
Basic Story SEO	Included
Integrated Programme Reporting
Unified SEO + Social + Paid Ads Reporting	Detailed monthly dashboard/report
Performance Recommendations	Included
Integrated Strategy Review	Monthly
Included Social Strategy Support	Coordinated within programme
Included Paid Ads Strategy Support	Coordinated within programme
Service Allowances
Business Locations	1
Initial Engagement	6 months
Recommended Client Ad Budget	CAD $3,000–$8,000/month, separate
One-Time Setup Fee	CAD $1,499
Monthly Retainer	CAD $6,499

These are the approved underlying service allowances within one coordinated bundle, not separate subscriptions. Integrated coordination avoids treating overlapping planning, reviews or onboarding work as duplicated services.

Social content consists of 20 unique monthly feed assets: 12 static/carousel posts plus 8 reels. Cross-posting does not multiply the unique count. Paid-ad creative variants are a separate advertising deliverable but may adapt approved content captured during the included filming session. Major new production outside the social filming allowance is separately scoped.

Is Growth Engine the Right Choice for Your Business?

Growth Engine is designed for companies ready to combine organic visibility, consistent content and paid customer-acquisition activity.

It’s particularly well suited to:

• Established local businesses ready for structured growth marketing: You’ve built a reputation and want a coordinated programme to support the next stage.
• Service companies seeking relevant enquiries: You want local SEO, organic social and advertising to communicate consistently around your services.
• Businesses that value original content: You want professional monthly filming rather than relying exclusively on existing photos or graphics.
• Companies investing in paid advertising: You are prepared to fund a separate advertising budget and want that activity connected to your wider marketing.
• Business owners managing several marketing suppliers: You want a more coordinated approach to priorities, content and reporting.
• Companies with a functioning sales or enquiry process: Your team can respond to potential customers and provide useful lead-quality feedback.
• Businesses with a defined local market: You serve one principal location and want to build a more complete digital presence around it.

Growth Engine can be relevant to automotive businesses, specialist home service providers, professional practices, established retail brands, hospitality businesses and other companies with meaningful ongoing customer-acquisition objectives.

Businesses requiring complex multi-location programmes or significantly larger acquisition operations should be evaluated separately.

What Does Growth Engine Mean for Your Business?

1. Connect local discovery with customer acquisition

Local SEO and paid advertising can support different parts of the discovery process.

A customer might search for a nearby provider and encounter your business information organically.

Another might encounter an advertisement related to a specific service.

Growth Engine brings local search optimization and paid campaign management into one programme, making it possible to coordinate services, geographic priorities and messaging.

The objective is a more connected marketing direction, not a guaranteed ranking or lead volume.

2. Create a more recognizable brand presence

Your social media can help potential customers understand the people, services and standards behind your business.

Growth Engine includes 12 monthly static/carousel posts, 8 reels and up to 12 story frames across three selected platforms.

These assets are developed within a structured calendar around your business priorities.

This gives your company regular opportunities to communicate its value beyond advertisements and search listings.

3. Bring real business activity into your content

Original footage can make it easier to show customers how your business operates.

Growth Engine includes one approximately 60-minute filming session each month within the standard service area.

That session can capture suitable workplace footage, basic photography, products, service processes and planned team content.

The resulting material can support your approved social content and, where appropriate, adaptations for advertising.

Extra filming, complex production and extended travel are separately quoted.

4. Develop a stronger local search foundation

Growth Engine includes the Local Growth programme, with advanced Google Business Profile optimization, expanded citation work, enhanced website SEO and ongoing local content development.

Approximately eight profile posts and up to two agreed local/service SEO content assets are included monthly.

The work aims to strengthen the consistency, relevance and quality of your local presence over time.

Search engine placement remains outside FIA’s control.

5. Introduce your business through authentic storytelling

Your customers may know what you sell but not what makes your business meaningful.

Perhaps you’ve spent years developing expertise.

Perhaps the business began with a personal ambition or a family tradition.

Maybe your company serves an important need within its community.

Growth Engine includes one standard FIA Business Story during onboarding.

This professionally written story provides another opportunity to communicate your background, values and business identity.

It is a one-time inclusion, not a recurring monthly story or video documentary.

6. Reach appropriate audiences through coordinated paid campaigns

Growth Engine includes Ads Growth, supporting paid advertising management across up to two relevant platforms.

The programme may include search, social or other justified advertising channels according to your business and audience.

We develop the agreed campaign architecture, targeting and creative within the included scope.

Your advertising budget remains separate and is preferably funded through your own ad accounts.

7. Bring more attention to the quality of enquiries

A large number of enquiries doesn’t automatically mean a campaign is producing valuable opportunities.

Growth Engine supports conversion-event measurement and lead-quality review when your team provides appropriate data.

Where available, we can examine whether leads progress to qualified enquiries, appointments or sales.

This helps connect advertising reporting with business realities rather than relying only on clicks or impressions.

Sales outcomes and acquisition costs cannot be guaranteed.

8. Give customers a clearer experience after clicking

Your advertising can introduce someone to your business, but customers still need useful information once they arrive on your website.

Growth Engine includes landing-page review and one basic/template campaign page during onboarding or significant optimization of an existing page.

This supports a more coherent advertising experience within the approved scope.

Major website redevelopment or complex custom integrations are separate.

9. Coordinate creative themes across your marketing

When social media and advertising are planned independently, customers may receive inconsistent messages.

Growth Engine provides a shared direction for content, local SEO priorities and campaign communications.

A relevant service might be reflected in website optimization, suitable social content and an advertising campaign when appropriate.

This creates opportunities for a more consistent brand experience.

It does not mean every channel must promote the same topic at the same time.

10. Bring reporting into one connected view

Separate reports from different marketing channels can make it difficult to see the wider picture.

Growth Engine includes detailed integrated reporting covering local SEO, organic social media and paid advertising.

Where technically possible, the report brings relevant visibility, engagement, customer actions and available performance information into one coordinated view.

Attribution limitations and differences between platforms are disclosed as appropriate.

11. Improve decisions through ongoing management

Marketing is rarely static.

Competition changes.

Customer needs evolve.

Creative messages perform differently.

New business priorities emerge.

Growth Engine includes ongoing optimization within each underlying service and monthly integrated strategy reviews.

These activities help maintain coordination as the programme develops.

12. Build a more complete marketing operation

You may already have a good website, a recognizable business and satisfied customers.

The next challenge is coordinating how that business is discovered, represented and promoted.

Growth Engine brings together services that address those different needs.

The goal is to help your business establish a connected marketing programme built around professional execution, useful measurement and ongoing refinement.

Why Choose Find It All?

Because your business needs more than isolated marketing activities.

Behind every successful business is a network of relationships.

Your customers.

Your team.

Your suppliers.

Your community.

And the people who depend on the work you do.

Marketing should help new audiences understand that business.

Not reduce it to a collection of disconnected posts, advertisements and reports.

At Find It All, we believe your business deserves a connected approach to visibility and growth.

Operated by Innovara Marketing Inc., Find It All is building a Canada-first business discovery and growth ecosystem.

Our vision combines business discovery, storytelling, professional marketing services and resources that support entrepreneurs.

Growth Engine brings several of those areas together in one integrated programme.

We connect discovery, content and acquisition

Local SEO helps address how customers find information about your business.

Social media creates regular opportunities to communicate your expertise and personality.

Paid advertising provides additional ways to reach relevant audiences.

A Business Story helps explain the people and purpose behind your brand.

Growth Engine combines these activities within a coordinated scope rather than treating them as unrelated services.

We want customers to understand your business

An advertisement may introduce a service.

A social video may show how your team works.

A Business Story may explain why your company was founded.

A local search result may help a potential customer find your contact details.

These interactions can contribute to a fuller picture of your business.

We believe authentic communication matters because it reflects the real company behind the marketing.

We value strategy and execution together

A plan without implementation doesn’t produce meaningful activity.

And activity without direction can become difficult to evaluate.

Growth Engine includes defined monthly deliverables, campaign management, tracking and strategy review.

This helps connect planning with the work being carried out.

We believe in transparency

Your FIA retainer covers the approved bundled services.

Your advertising budget is paid separately.

Third-party expenses are disclosed where relevant.

And performance is reported according to available information, not manufactured claims.

We want to be useful as your business develops

Your priorities may change over time.

You may add services, enter new markets or need more advanced marketing support.

FIA offers further options, including Growth Authority, subject to separate assessment and approval.

We want businesses to choose services that correspond to their actual needs.

We’re building a wider business ecosystem

FIA’s vision extends beyond any one website or marketing campaign.

We’re developing a platform and service ecosystem where businesses can strengthen their presence, share their stories and build connections within Canadian communities.

Growth Engine is a professional marketing service aligned with that wider mission.

We believe in growing together

Our aim is to develop relationships that remain useful as businesses evolve.

Not by promising outcomes beyond our control.

But by bringing professional structure, authentic storytelling and ongoing attention to the work being delivered.

Because when Canadian businesses have more opportunities to be discovered and understood, communities have more opportunities to connect with them.

What Happens After You Purchase Growth Engine?

Growth Engine is organized around a coordinated onboarding process followed by ongoing SEO, content and advertising delivery.

Step 1 — Welcome & Business Discovery

We review your business, services, customers, competitive environment and growth priorities.

We discuss relevant acquisition goals and your proposed advertising budget.

Step 2 — Integrated Account Onboarding

We gather appropriate access to your Google Business Profile, website, social media accounts, advertising platforms and relevant analytics tools.

Client-owned advertising accounts are preferred.

Step 3 — Detailed Marketing Audit

We review your local SEO foundations, social presence, advertising readiness, website conversion experience and available performance information.

Step 4 — Strategy & Initial Roadmap

We develop the initial integrated strategy, local SEO roadmap, content themes and advertising direction.

The work is prioritized according to your business goals and the approved package scope.

Step 5 — Your FIA Business Story

During onboarding, we gather suitable information and approved business photographs to create one standard written FIA Business Story.

The story is developed through the applicable customer review process.

Step 6 — Local SEO Optimization

We begin implementing the Local Growth activities, including Google Business Profile optimization, citation work, relevant on-page SEO and local content development.

Step 7 — Monthly Original Content Filming

We coordinate one approximately 60-minute filming session at an agreed location within the standard service area.

The footage supports the planned monthly creative programme.

Step 8 — Monthly Social Content Delivery

Our team produces and manages:

• 12 unique static/carousel posts.
• 8 edited reels or shorts.
• Up to 12 story frames.
• Publishing across three selected platforms.

We also provide the included weekday community monitoring and routine engagement support.

Step 9 — Paid Campaign Setup & Launch

We conduct the relevant campaign research, configure conversion tracking, develop approved creative and launch campaigns across up to two suitable advertising platforms.

Launching depends on client and platform approvals.

Step 10 — Paid Advertising Optimization

We perform the included campaign monitoring, testing, targeting and budget optimization within approved client spending parameters.

Step 11 — Integrated Reporting

We provide detailed monthly reporting across SEO, social media and paid advertising, subject to available data.

Step 12 — Monthly Strategy Review

We review relevant findings, campaign activity, content direction and upcoming priorities through a coordinated monthly strategy process.

Step 13 — Your Next Stage

Growth Engine has a six-month initial engagement.

Towards the end of that period, your business can assess the work completed and discuss continuing needs under the applicable agreement.

Any expanded locations, new services or advanced programme requirements are separately scoped.

Important Service Information

We believe an integrated growth service should begin with clear scope and commercial expectations.

Monthly retainer: CAD $6,499, before applicable taxes.

One-time setup fee: CAD $1,499, before applicable taxes.

Initial engagement: Six months, billed monthly.

Business locations: One.

Included service tiers: Local Growth, Social Growth and Ads Growth, delivered as one coordinated bundle.

Business Story: One standard written FIA Business Story during onboarding.

Local SEO: Approximately eight Google Business Profile posts and up to two agreed local/service SEO content assets monthly, with the remainder of the approved Local Growth scope.

Social media: Twelve unique static/carousel posts, eight edited reels, up to twelve story frames and three managed platforms monthly.

Filming: One approximately 60-minute monthly session at one agreed location within the standard service area.

Paid advertising: Management across up to two relevant platforms, with approximately four to six active campaigns and up to ten ad groups/ad sets where needed.

Advertising creative: Up to approximately eight new ad creative/copy variants monthly within the Ads Growth scope.

Landing pages: One basic/template campaign page during onboarding or significant optimization of an existing page.

Advertising budget: Paid separately by the customer, preferably directly to the advertising platforms. The master recommends CAD $3,000–$8,000 per month, subject to business suitability and approval.

Community management: Weekday monitoring within agreed limits, not 24/7 customer service.

Tracking: Integrated conversion tracking and available lead-quality feedback depend on website, account and CRM access.

Third-party costs: Premium tools, special production, call tracking, external subscriptions, extended travel and other approved expenses are separate.

Existing FIA clients: Any credit for duplicated setup work is at management discretion and must be confirmed in the approved quotation.

Platform approvals: Google, Meta and other external providers control verification, ad approval, eligibility and account policy enforcement.

Performance: Search rankings, visibility, reach, leads, qualified enquiries, sales, cost per acquisition, advertising returns and revenue cannot be guaranteed.

Your Next Stage Deserves a More Connected Marketing Strategy.

You’ve built a business with genuine value.

You’ve developed products or services that solve real needs.

You’ve invested time in your customers and reputation.

And now you’re ready to give your marketing a clearer direction.

The next step isn’t necessarily to do more of everything.

It’s to make the activities you choose work more coherently together.

To help customers discover your business.

To give them opportunities to understand your brand.

To reach relevant audiences through structured advertising.

And to learn from the information those activities produce.

Growth Engine brings those elements together.

Not as a promise of instant success.

Not as a guarantee of leads or sales.

But as a professionally managed, integrated programme built around your business’s priorities.

With Find It All, you’re also connecting with a Canada-first business-growth ecosystem that values authentic storytelling, professional relationships and the businesses that make our communities stronger.

Growth Engine – CAD $6,499/month + CAD $1,499 one-time setup.

Advertising budget, applicable taxes and separately approved expenses are additional. Six-month initial engagement.

Get Found. Stay Visible. Generate Opportunities. Grow with Find It All.