Product Description

Story Spotlight – Let People See the Story Behind Your Business

Some stories deserve more than words.

Every business has a beginning.

Maybe yours started with a dream you carried for years.

Perhaps you followed in your family’s footsteps.

Maybe you noticed something missing in your community and decided to create it.

Or perhaps you simply believed you could deliver a better experience through your own business.

Whatever the reason, you’ve invested time, energy and dedication into building something meaningful.

You’ve developed skills.

Overcome challenges.

Earned the trust of customers.

And created a business that reflects your values.

But when people discover your company for the first time, do they see any of that?

They might see your logo.

Your address.

Your list of products or services.

Maybe a few photographs.

Yet those details rarely tell the full story.

They don’t always show the person who believed in the business before anyone else did.

They don’t always show your team at work, the care behind your services or the environment where your customers are welcomed.

That’s why we created Story Spotlight by Find It All.

A professional written and filmed feature about the business you’ve built.

Story Spotlight takes FIA’s professional Business Story experience and brings it to life through authentic on-location video production.

For a one-time investment of CAD $1,799, we help develop your story, visit your business for an approved filming session and produce an edited feature video that introduces the people and environment behind your brand.

Your package includes:

• A structured 20-question business questionnaire and interview.
• A professionally written Business Story developed from approximately 10 answers.
• A section of 10 FAQs developed from approximately 10 answers.
• Suitable client-supplied photographs and relevant calls to action.
• Basic SEO formatting and publication on Find It All.
• One on-location filming session lasting approximately 60–90 minutes.
• A filmed interview with the business owner or founder.
• Authentic footage of the business location, products, services or team where practical.
• One edited Business Story feature video of approximately 2–4 minutes.
• The feature video embedded in your FIA story/profile where supported.
• Original raw footage supplied to you as unedited files.

Your business isn’t just something people can read about. It’s something they can now see and hear.

The goal is to help customers better understand the people, purpose and personality behind the company.

Everything Included in Story Spotlight

Your Story Spotlight combines professional editorial storytelling, on-location video production and FIA publication.

Feature	What’s Included
Business Discovery & Editorial Planning
Business Interview / Questionnaire	20 questions
Written Questionnaire Option	Included
Story Content Development	Approximately 10 answers
Business FAQ Development	Approximately 10 answers
Business / Founder Introduction	Included
Business History & Purpose	Developed from verified client information
Products, Services & Differentiators	Included
Professional Written Feature
Written FIA Business Story	Included
Professional Story Writing	Included
Professional Editorial Formatting	Included
Frequently Asked Questions	10
Suitable Client-Supplied Photographs	Included
Relevant Calls to Action	Included
Website, Enquiry, Booking or Contact Links	Included where supplied and appropriate
Basic SEO Formatting	Included
Written-Story Revision	1 round
On-Location Video Production
Filming Session	1 session, approximately 60–90 minutes
Business Locations Filmed	1
Primary Interviewees	1
Founder / Owner Interview Filming	Included
Business Exterior / Interior B-Roll	Included where practical
Product / Service Footage	Included where practical
Team / Workplace Footage	Included where practical
Video Editing & Final Output
Professionally Edited Feature Video	1
Approximate Feature Video Length	2–4 minutes
Video Incorporated in FIA Story/Profile	Included where supported
Raw Footage Provided to Client	Included
Raw File Format	Unedited / as-shot source footage
FIA Publication & Discovery
Published Business Story	Included
FIA Listing / Business Profile Connection	Included
SEO Title, Headings & Metadata	Basic, where supported
Internal FIA Links	Included where supported
Outside the Spotlight Package
Separately Edited Vertical Reels / Shorts	Not included
Separate Reel Hooks / Subtitles / Branding	Not included
Social Media Caption Package	Not included
Paid Social Campaign Setup	Not included
Paid Social Management	Not included
Advertising Budget	Not included or required
Additional Interviewees	Separately quoted
Additional Filming Locations	Separately quoted
Extended Filming Time	Separately quoted
Drone / Specialist Production	Separately quoted
Client-Requested Reshoots	Separately quoted
Commercial Terms
One-Time Investment	CAD $1,799
Recurring Subscription	Not required for this package
Commercial Usage of Final Delivered Content	Permitted after full payment, under service agreement
Applicable Taxes	Additional

The standard filming scope covers one business, one location and one primary interviewee within the approved service area. Final video length and usable footage depend on the filming conditions and materials collected.

Is Story Spotlight Right for Your Business?

Story Spotlight is designed for businesses that want their identity, experience and story represented visually as well as through professional writing.

It may be especially suitable for:

Independent business owners who want to share their journey

You built your company with a purpose. A filmed interview offers an opportunity to tell that story in your own voice.

Family-owned businesses with meaningful histories

Your company may represent generations of knowledge, commitment and tradition. Story Spotlight gives you space to talk about the people and journey behind it.

Established businesses with something distinctive to show

If you have a workshop, showroom, studio, café, office or service environment, authentic footage can help readers see the business beyond its website.

Professional service providers building credibility

Customers may want to understand the experience, people and approach behind a service before making contact.

Retailers and hospitality businesses

Your workplace, products, people and environment may be an important part of the experience you offer.

Growing businesses investing in their brand identity

A professionally written and filmed feature creates a dedicated asset that can help you communicate your business more personally.

If you only require a written editorial feature, the standard Business Story package may be more suitable.

If you want additional edited social reels and managed promotion, Story Amplify is the more comprehensive storytelling campaign package.

What Can Story Spotlight Do for Your Brand?

1. Give your business a face and voice

Many people encounter companies first through a screen.

A written description explains what a business does.

But hearing the founder talk about the business can add valuable context.

Story Spotlight includes an on-camera owner or founder interview within the approved shoot.

This allows viewers to hear about your company directly from someone who knows it best.

2. Show what makes your workplace distinctive

Your business environment may say something important about how you operate.

The workshop where your team solves problems.

The store where you carefully select products.

The studio where customers are welcomed.

The equipment your specialists use.

Story Spotlight includes practical business-location footage, also known as B-roll, where filming conditions permit.

This helps support the narrative visually.

3. Communicate your story in two complementary formats

Some people prefer reading.

Others appreciate video.

Story Spotlight combines a professionally written FIA editorial feature with an edited business video.

The written story provides background and useful business information.

The film lets viewers encounter the people, environment and story through motion and voice.

These formats work together without replacing one another.

4. Help customers understand your expertise

Customers may have questions about your business.

How long have you been operating?

What makes your approach different?

What products or services do you specialize in?

What should someone expect when contacting you?

Your Story Spotlight includes ten FAQs alongside the written narrative.

Together, the feature and filmed interview can provide a more complete introduction.

5. Create an authentic brand presentation

Your business does not need an exaggerated corporate advertisement to tell a compelling story.

Often, an honest explanation from the founder and genuine footage of the workplace are more appropriate.

FIA’s storytelling approach is built around the information you provide and practical filming at your real business location.

We do not invent achievements, credentials, customer testimonials or dramatic claims.

6. Receive your original raw footage

One of Story Spotlight’s most valuable deliverables is the included raw footage.

After production, FIA supplies the available source footage as unedited/as-shot files.

This gives your business access to the original material captured during the approved shoot.

You can retain it for appropriate future use under the service agreement.

It is important to understand that raw footage is not a package of polished, individually edited clips.

Additional editing or repurposing is separately scoped.

7. Give your FIA listing a richer identity

Your Business Story is published on Find It All and linked to your relevant FIA business listing or profile.

Where supported, the edited feature video is also embedded in your story or profile.

This helps connect practical business details with a more personal editorial introduction.

8. Make it easier for interested readers to take the next step

Your story can include relevant links to your website, enquiry process, booking page, telephone number or another suitable call to action.

These help readers understand how to contact or learn more about your business.

They do not guarantee enquiries or sales.

9. Benefit from professional editorial presentation

You don’t have to write the entire story yourself.

You share the information through the 20-question framework.

FIA turns it into a professionally structured written feature, with a relevant founder introduction, service information, FAQs and basic SEO formatting.

One written revision round is included to correct or refine the editorial content.

10. Add a professional video without organizing a large production

Story Spotlight is designed as a defined on-location editorial film service.

One business.

One location.

One primary interviewee.

One planned session.

One edited feature video.

This makes it a more focused option than a large commercial video production.

If your project requires multiple locations, actors, complex scripted scenes, drone footage or specialist production, additional quotation is required.

11. Share a more complete introduction to your business

Different customers may want different information before taking the next step.

Some want to understand your expertise.

Others want to see your workplace.

Some are interested in your founder’s journey.

Story Spotlight brings these elements together into one editorial experience.

The result is a chance for people to discover your business as more than a list of products or services.

Why Choose Find It All?

Because behind every business worth discovering is a story worth hearing.

Think about your local community.

The business owner who opens their shop each morning.

The family maintaining a company built over generations.

The professional who spent years mastering a trade.

The entrepreneur creating opportunities through their own initiative.

The small team committed to serving customers well.

Each one represents something meaningful.

But not every business has an opportunity to share its journey in a professional way.

At Find It All, we believe the people behind businesses deserve a place in the story.

Operated by Innovara Marketing Inc., Find It All is developing a Canada-first local discovery and business-growth ecosystem.

Our vision brings together business listings, authentic storytelling, professional growth services and useful resources.

Story Spotlight reflects that vision by connecting real businesses with professional editorial and video storytelling.

We focus on the real person behind the brand

Your journey is unique.

We want to understand what brought you into business, what you’ve built and what matters to you.

Our goal is to represent those details accurately and respectfully.

We bring storytelling into your actual business environment

Your shop, office, workshop or studio can provide visual context that a generic advertisement cannot.

The approved on-location session allows us to capture the business within its real setting.

We combine writing and video

A story doesn’t have to be limited to one format.

Story Spotlight connects a professionally written editorial feature with an edited video, giving readers different opportunities to learn about your company.

We believe in practical production

Not every business needs a large film crew.

Story Spotlight offers a defined interview and location-shoot scope with a clear set of deliverables.

This helps make professional storytelling more approachable.

We let you retain the raw material

The approved package includes raw footage, which provides access to the as-shot source material.

That footage may be useful if you later decide to commission additional approved edits or creative projects.

We connect storytelling with discovery

Your completed story is published on FIA and connected to your business profile.

It becomes part of a wider platform designed to help people discover businesses and understand what makes them distinctive.

We want to grow alongside our business community

Today, you may want a written and filmed Business Story.

Later, you may want additional short-form content, social media management, local SEO or paid promotion.

FIA offers separately scoped services to support those needs.

We believe relationships should develop through useful service, trust and clear expectations.

Because when people understand the story behind a business, they gain another way to connect with the people who built it.

What Happens After You Purchase Story Spotlight?

Your Story Spotlight follows a structured editorial and filming process.

Step 1 — Welcome & Business Discovery

We collect the essential business information, confirm the relevant location and identify the primary owner or founder who will participate.

We also review whether the location falls within the standard service area.

Step 2 — Complete the Business Questionnaire

You provide answers to 20 structured questions about your business, journey, services and values.

These answers provide the foundation for your written story and filmed discussion.

Step 3 — Share Photos, Links & Brand Information

You supply suitable photographs, business information and relevant calls to action.

You confirm that you have permission to provide the materials for the agreed use.

Step 4 — Interview & Filming Preparation

We establish the broad interview direction and identify practical filming opportunities at your business location.

The shoot is planned around one primary interviewee and one agreed location.

Step 5 — On-Location Filming

We conduct one filming session of approximately 60–90 minutes within the approved service area.

The session includes the founder/owner interview and suitable workplace B-roll where practical.

Step 6 — Professional Editorial Writing

We develop your written Business Story from the questionnaire, prepare ten FAQs and organize the material within FIA’s editorial style.

Step 7 — Video Editing

We review the usable footage and create one edited feature video of approximately 2–4 minutes.

The final duration depends on the interview content, footage quality and editorial requirements.

Step 8 — Written Story Review

You review the written feature for accuracy and appropriate representation.

One round of written revisions is included.

Any additional video-editing changes or production requests are handled under the applicable approved scope.

Step 9 — FIA Publication

Following required approvals, FIA publishes the written feature and connects it to your business listing or profile.

The feature video is embedded where the publishing system supports it.

Step 10 — Raw Footage Delivery

You receive the available unedited/as-shot footage from the filming session.

File delivery may be subject to size, transfer method and practical technical limitations.

Step 11 — Using Your Story

After full payment and subject to the service agreement, you may use the delivered final content commercially.

If you later require separately edited reels or paid distribution, these can be considered through Story Amplify or another approved service.

Important Service Information

We believe every premium creative service should be transparent about production scope and deliverables.

One-time investment: CAD $1,799, before applicable taxes.

Written story: One professionally written and published FIA Business Story.

Questionnaire: Twenty questions, with approximately ten answers informing the narrative and ten informing the FAQ section.

FAQs: Ten professionally formatted questions and answers.

Written revisions: One round.

On-location filming: One session, approximately 60–90 minutes.

Standard shoot scope: One business, one location and one primary interviewee.

Travel: Standard launch-area travel included. Extended travel is quoted separately before booking.

B-roll: Practical footage of the business location, products, services or team where feasible and permitted.

Edited video: One business feature video, approximately 2–4 minutes.

Raw footage: Supplied unedited/as shot, subject to practical transfer limitations.

Video publishing: Embedded in the FIA story/profile where supported.

Additional interviewees or locations: Separately quoted.

Extra filming: Extended production time is separately quoted.

Special production: Drone work, actors/models, advanced animation, complex scripts, permits and specialist equipment are separate.

Client-requested reshoots: Separately quoted. Reshoots required because of an FIA-caused production issue are handled under the agreed service terms.

Photography: Suitable customer-supplied photographs are included in the story. A separate dedicated photography session is not promised.

Edited social reels: Not included.

Paid promotion: Not included. Advertising setup, management and advertising budgets are separate.

Client responsibilities: Provide accurate information, filming access, appropriate permissions, usable materials and timely feedback.

Content rights: The client may use delivered final content commercially after full payment under the service agreement, with FIA publication and portfolio rights addressed in that agreement.

Results: Story views, video views, search rankings, social engagement, leads, enquiries and sales are not guaranteed.

You’ve Built Something Meaningful. Let People See the Story Behind It.

Your business is the result of decisions, work and commitment.

The story of how it began.

The people who helped it grow.

The values that influence how you serve customers.

And the care you bring to what you do.

People may first discover your business through a search result or a listing.

But there’s so much more to know beyond the name.

Story Spotlight gives you an opportunity to tell that story in your own voice.

Through professional editorial writing, an authentic filmed interview and footage captured at your real business location, we help create a more personal introduction to your company.

A feature people can read.

A video they can watch.

A story connected to your presence on Find It All.

And original footage you can retain.

Not an artificial corporate advertisement.

Not a promise of instant popularity.

But a genuine opportunity to communicate what makes your business yours.

Story Spotlight – CAD $1,799 one-time.

Applicable taxes and separately approved special-production or travel expenses are additional.

Your Journey. Your Voice. Your Business in the Spotlight — with Find It All.