Product Description

Business Story – Every Business Has a Story. Make Yours Worth Discovering.

Your business is more than its name, logo or services.

Think about everything that brought your business to where it is today.

Perhaps it began with an idea you couldn’t stop thinking about.

Maybe you left a familiar career to build something of your own.

Perhaps your family has worked in the same industry for generations.

Or maybe you noticed that people in your community needed a service you knew you could provide.

Whatever your journey, it took something to get here.

Effort.

Decisions.

Challenges.

Commitment.

And the belief that what you were building mattered.

But when someone discovers your business online, how much of that story do they actually see?

Often, the first information customers encounter is practical.

Your business name.

Your location.

Your opening hours.

A list of services.

Perhaps a few photographs.

All of that information is important.

But it doesn’t necessarily explain what makes your business special.

Your business has a history, personality and purpose. Shouldn’t customers have an opportunity to discover those too?

That’s why we created Business Story by Find It All.

Let people discover the business behind the business.

Business Story is a professional written storytelling service that transforms the information you share into a polished editorial feature published on Find It All.

For a one-time investment of CAD $500, we guide you through a 20-question business questionnaire and develop a story that introduces your business, its founder or team, its products or services and the details that make it distinctive.

Approximately ten of your answers help shape the main editorial story.

The remaining answers help us create a useful section of ten frequently asked questions.

We professionally write and format the feature, incorporate suitable customer-supplied photographs, add relevant calls to action and connect the published story to your FIA business listing or profile.

The result is more than a standard business description.

It’s a dedicated opportunity to explain who you are, what you do and why your business exists.

Because before someone becomes a customer, they may want to understand the people they’re choosing to support.

Everything Included in Your Business Story

Feature	What’s Included
Business Discovery & Information Gathering
Business Interview / Questionnaire	20 questions
Questionnaire Format	Can be completed in writing
Story Development	Based on approximately 10 answers
FAQ Development	Based on approximately 10 answers
Professional Editorial Story
Main Written Business Story	1 professionally developed editorial feature
Professional Writing	Included
Editorial Formatting	Included
Business / Founder Introduction	Included
Products / Services Coverage	Included
Business Differentiators	Included
Customer Information & Calls to Action
Frequently Asked Questions	10
FAQ Wording & Formatting	Edited for clarity and SEO as appropriate
Relevant Calls to Action	Included
Website Link	Where supplied and appropriate
Call / Enquiry / Booking Links	Where supplied and appropriate
WhatsApp or Other Relevant CTA	Where applicable
Photography & Visuals
Client-Supplied Photographs	Included
Photograph Review	Subject to suitability, quality and usage rights
Original Photography Shoot	Not included
FIA Publication & Discoverability
Story Published on Find It All	Included
FIA Listing / Business Profile Connection	Included
Basic SEO Formatting	Included
SEO Title / Headings / Metadata	Included where supported
Relevant Internal FIA Links	Included where supported
Editorial Review
Written-Story Revision	1 round
Final Editorial Preparation	Included
Video & Promotion
On-Location Video Session	Not included
Founder / Owner Video Interview	Not included
Business Location B-Roll	Not included
Edited Business Feature Video	Not included
Raw Video Footage	Not included
Reels / Shorts	Not included
Paid Social Campaign Setup	Not included
Paid Campaign Management	Not included
Commercial Terms
One-Time Service Price	CAD $500
Recurring Subscription	Not required for this product
Applicable Taxes	Additional

Business Story is one written editorial feature, not an ongoing monthly content service. Filmed interviews, professionally produced videos, reels and advertising are available through other FIA storytelling packages or separately quoted services.

Is Business Story the Right Choice for Your Business?

Business Story is designed for companies that want to communicate more than their contact information and basic service descriptions.

It’s particularly suitable if you’re:

• An independent entrepreneur: You want customers to understand why you started your business and what motivates your work.
• A family-owned business: Your company’s history and values are an important part of its identity.
• An established local company: You’ve built years of experience and want an editorial feature that reflects your journey.
• A newly launched business: You’re introducing your brand and want to explain its purpose and offering in a professional format.
• A service provider: You want to communicate your expertise, approach and differentiators beyond a standard service list.
• A retailer, studio or hospitality business: You want people to understand the experience, people and thought behind what you offer.
• A business owner who prefers written storytelling: You want a polished feature without organizing a video production.

Business Story can work for independent shops, restaurants, automotive businesses, salons, home service providers, professional services, artisans and many other Canadian businesses.

If you want your founder interviewed on camera or a feature video filmed at your business, Story Spotlight offers that additional production scope.

What Can a Business Story Do for Your Brand?

1. Introduce the people behind your business

Customers can find out what a business sells from a product page or service list.

But they may know very little about the people behind it.

A Business Story provides room to share your background, motivation, experience and approach.

These details can help readers better understand the company they’re considering.

2. Explain what makes your business different

Some differences are difficult to summarize in a short listing description.

Your approach to customer service.

The materials you choose.

Your specialized knowledge.

Your years of experience.

The personal attention you provide.

Our editorial process draws on the information you supply to communicate relevant differentiators in a natural way.

We don’t invent awards, credentials, customer experiences or claims.

3. Give customers a more complete view of your services

A reader may discover your business without knowing the full range of products or services you offer.

Your story can introduce those offerings in the context of your business journey and expertise.

Appropriate calls to action can then guide interested readers towards your website, booking process or other relevant contact method.

4. Answer common customer questions

Business Story includes a section of ten FAQs developed from your questionnaire answers.

These can help explain important details that readers may want to understand.

For example, the questions might concern your services, background, specializations, service areas or customer process.

The specific questions depend on the information relevant to your business.

5. Put your own photographs to better use

You may already have photographs of your business, team, products or workplace.

Business Story allows suitable customer-supplied photographs to support the written feature.

The images must be usable and supplied with appropriate rights.

Original photography is not part of this package.

6. Create a dedicated editorial feature

A standard business listing is designed to help people find business information.

A written editorial feature offers more space for narrative, context and identity.

Business Story gives you a dedicated feature published on FIA, with a connection to your business listing or profile.

That allows readers to move between your business information and the story behind it.

7. Support clearer calls to action

A compelling story should also make it easy for interested readers to know what to do next.

Depending on your business, relevant links may direct readers to call, enquire, book, visit your website, request a quote or use WhatsApp.

These are added within the approved editorial and platform capabilities.

A CTA offers a path forward; it does not guarantee enquiries or sales.

8. Give your story professional structure

You know your business better than anyone.

But writing about yourself can be surprisingly difficult.

You may be unsure which details matter, where to begin or how to organize your journey.

Our 20-question framework helps gather the information needed to develop an editorial narrative.

FIA then turns that information into a professionally written and formatted feature.

9. Add basic search-friendly formatting

Business Story includes basic SEO formatting, such as relevant headings, metadata and internal FIA links where supported.

This helps the feature present its subject clearly to readers and search systems.

Search engine indexing, placement, traffic and rankings remain outside FIA’s control.

10. Create a reusable written brand asset

The story may help you clarify the language you use to describe your business and its differentiators.

After full payment, you may use the delivered final content commercially under the applicable service agreement.

The FIA publication and portfolio rights are addressed in that agreement as well.

This is a written editorial asset, not a package of separately produced marketing campaigns.

Why Choose Find It All?

Because we believe the businesses in our communities deserve to be known for more than what they sell.

Every neighbourhood is shaped by the people and businesses within it.

The independent shop that has served customers for years.

The professional who built a business around specialized expertise.

The family that opened a restaurant to share something meaningful.

The entrepreneur who took a chance on an idea.

The local service company that shows up whenever customers need help.

These businesses contribute something to their communities.

And behind each one is a story worth discovering.

At Find It All, we want people to discover the business and understand the people behind it.

Operated by Innovara Marketing Inc., Find It All is developing a Canada-first business discovery and growth ecosystem.

Our vision is to bring together business listings, authentic stories, professional services and useful resources that support entrepreneurs and local companies.

Business Stories are an important part of that vision.

We begin with your real story

We don’t need to invent drama or exaggerate your achievements.

The purpose of our questionnaire is to understand what your business is actually about.

Your experience, services, motivation and values provide the foundation for the writing.

We make storytelling accessible

Not every small business needs a professional film crew.

Not every entrepreneur wants a complex marketing campaign.

Business Story offers a clear, one-time written storytelling service.

You answer the questions and provide suitable materials; FIA develops the editorial feature.

We connect storytelling with business discovery

Your Business Story is published on Find It All and connected to your FIA business listing or profile.

That creates a relationship between the practical information customers need and the wider story behind your company.

We value professional presentation

Your story is written, formatted and structured for readers, with suitable imagery, relevant links and basic SEO treatment.

We want the final feature to reflect the quality and personality of your actual business.

We believe in meaningful business relationships

Today, you may want only a written Business Story.

Later, you may want a filmed feature, ongoing social content, stronger local SEO or other growth services.

FIA offers those options separately.

You remain in control of what you purchase.

We’re building an ecosystem where businesses and communities can connect

Our wider goal is to help people find businesses worth exploring while giving entrepreneurs more opportunities to communicate their value.

A listing helps someone locate a business.

A story helps them understand it.

We believe both have a place in a more connected local business community.

What Happens After You Purchase Business Story?

Our process is designed to make professional written storytelling straightforward while keeping your business’s information accurate.

Step 1 — Welcome & Business Details

After purchase, we collect the basic business information needed to begin your story.

We confirm the relevant business identity, profile details and appropriate contact information.

Step 2 — Complete Your 20-Question Questionnaire

You receive a structured set of 20 questions about your business, background, offerings and other relevant details.

You can complete the questionnaire in writing.

Your answers provide the foundation for the editorial feature.

Step 3 — Share Suitable Photographs & Links

You supply photographs you have permission to use, along with relevant website, booking, contact or other appropriate links.

Image quality and usage rights are reviewed before publication.

Step 4 — Editorial Story Development

Our team develops the main story using approximately ten questionnaire answers.

We create a professional business/founder introduction and incorporate suitable information about your services, products and differentiators.

Step 5 — FAQ Development

We use approximately ten answers to prepare a section of ten FAQs.

We may edit wording for clarity, readability and appropriate SEO formatting.

Step 6 — Story Design & Formatting

The editorial content is organized within FIA’s story format, incorporating suitable imagery, headings and calls to action.

Basic SEO formatting is added where the publishing system supports it.

Step 7 — Your Review

You review the written story for factual accuracy and appropriate representation.

One round of written revisions is included.

Major new content or scope changes after approval may require a separate quote.

Step 8 — Publication on Find It All

Following the required approvals, the completed Business Story is published on FIA and connected to your business listing or profile.

Publication remains subject to platform requirements and the applicable service agreement.

Step 9 — Share Your Story

Your business can use the delivered final content commercially after full payment, subject to the service agreement.

You can also direct customers towards the published FIA story.

Paid promotion, reels and video production are not included in this package.

Important Service Information

We believe every business should understand exactly what it is purchasing.

One-time price: CAD $500, before applicable taxes.

Deliverable: One professionally written and published FIA Business Story.

Questionnaire: Twenty questions used to develop the editorial content and FAQs.

Written story: Main feature developed from approximately ten answers.

FAQs: Ten FAQs developed from approximately ten answers.

Revisions: One round of written-story revisions.

Images: Suitable client-supplied photographs. A photography session is not included.

FIA publication: Included, with connection to the relevant FIA business listing or profile.

SEO: Basic editorial SEO formatting, not an ongoing SEO management service.

Calls to action: Relevant links included where appropriate and supported.

Video: Not included. On-location filming and edited video are available through Story Spotlight or other approved services.

Social reels: Not included.

Paid advertising: Not included. Advertising setup, management and media budgets are separate.

Customer responsibilities: Provide accurate information, appropriate image rights, relevant links and timely feedback.

Editorial accuracy: FIA may edit submitted information for clarity and presentation without intentionally changing its factual meaning. The customer remains responsible for verifying business-specific information.

Content usage: Final content may be used commercially after full payment, subject to the service agreement and FIA publication/portfolio rights.

Third-party expenses: Any separately requested specialist services or external costs require approval.

Results: Story views, search rankings, website visits, enquiries, leads and sales cannot be guaranteed.

There’s a Business Behind Every Name. Let People Discover Yours.

People may discover your business because they need a product.

A service.

An appointment.

A solution.

But when they learn more about the people and purpose behind the company, they gain a fuller picture of what makes it different.

Your business has a journey.

A reason it was created.

A way of serving customers.

And details that don’t always fit inside a short business description.

Business Story gives those details a place to be told.

You provide the information.

We help shape it into a professional editorial feature.

And together, we create an opportunity for customers to discover more about the business you’ve worked so hard to build.

Because your company isn’t just a name on a map.

It’s a story worth sharing.

Business Story – CAD $500 one-time.

Applicable taxes are additional.

Tell Your Story. Share Your Purpose. Be Discovered with Find It All.